Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
In the given context, it's conspicuous that the complaints received from viewers about the station's coverage of weather and local news have hampered the impression of the television station in some ways. The business manager's plan to restore the time devoted to weather and local news to the previous level might seem a good move. However, there are three specific cases that have to be clearly taken into account to actually make the decision.
First of all, since it's a late-night news program, where people are in their home, having dinner or just beginning to go to bed, it's more profound that the complaint may be targetted to the monotonicity of the national news itself. There might not be so much variation of the news, and thus rendering inspid impressions on people.
Secondly, it's not guaranteed that viewers will not be disappointed even after having reverted to the previous levels for weather and local news. Once again, there should also be variation in this and the news should cover the important events that is happening locally. Weather should be accurate enough so that people could plan for their time the following day.
Finally, the advertising revenues are also not guaranteed again after the revert. This depends on many factors, out of which making viewers fixated on the news is the one. So, to improve the advertising revenues, the former arguments provided above should be taken into account in an efficient way.
In the end, it's about the balance of important events, coverages and interesting advertisements to make people more interested to get tuned in to the news station.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-30 | abirtanaz242 | 66 | view |
| 2020-01-29 | olaobamide | 75 | view |
| 2020-01-29 | lekuleku | 55 | view |
| 2020-01-12 | sudesh tiwari | 55 | view |
| 2020-01-12 | AC1990 | 77 | view |
- All too often, companies hire outside consultants to suggest ways for the company to operate more efficiently. If companies were to spend more time listening to their own employees, such consultants would be unnecessary. 50
- A nation should require all of its students to study the same national curriculum until they enter college. 16
- Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weat 50
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 268 350
No. of Characters: 1314 1500
No. of Different Words: 146 200
Fourth Root of Number of Words: 4.046 4.7
Average Word Length: 4.903 4.6
Word Length SD: 2.539 2.4
No. of Words greater than 5 chars: 91 100
No. of Words greater than 6 chars: 71 80
No. of Words greater than 7 chars: 47 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.333 21.0
Sentence Length SD: 7.565 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.367 0.35
Sentence-Para Coherence: 0.657 0.50
Sentence-Sentence Coherence: 0.042 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 91, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...plaints received from viewers about the stations coverage of weather and local news have...
^^^^^^^^
Line 5, column 21, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
... the decision. First of all, since its a late-night news program, where people...
^^^
Line 13, column 71, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ues are also not guaranteed again after the revert. This depends on many factors, out of w...
^^^^^^^^^^
Line 13, column 279, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in an efficient way" with adverb for "efficient"; eg, "in a hasty manner" with "hastily".
...ided above should be taken into account in an efficient way. In the end, its about the balance...
^^^^^^^^^^^^^^^^^^^
Line 17, column 13, Rule ID: IT_IS[6]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...t in an efficient way. In the end, its about the balance of important events, ...
^^^
Transition Words or Phrases used:
actually, also, finally, first, however, if, may, second, secondly, so, thus, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1361.0 2260.96107784 60% => OK
No of words: 268.0 441.139720559 61% => More content wanted.
Chars per words: 5.07835820896 5.12650576532 99% => OK
Fourth root words length: 4.04607285448 4.56307096286 89% => OK
Word Length SD: 2.57127187852 2.78398813304 92% => OK
Unique words: 148.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.55223880597 0.468620217663 118% => OK
syllable_count: 416.7 705.55239521 59% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 44.1842732202 57.8364921388 76% => OK
Chars per sentence: 113.416666667 119.503703932 95% => OK
Words per sentence: 22.3333333333 23.324526521 96% => OK
Discourse Markers: 7.5 5.70786347227 131% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.268254212264 0.218282227539 123% => OK
Sentence topic coherence: 0.0972688732664 0.0743258471296 131% => OK
Sentence topic coherence SD: 0.0734580189653 0.0701772020484 105% => OK
Paragraph topic coherence: 0.146439564536 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.0672241737086 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 8.44 8.32208582834 101% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.