Unfortunately, in contemporary society, creating an appealing image has become more important than the reality or truth behind that image.
Many would say that appearances and images are nothing. We often tempt to say that the reality and truth inside of the things is the most important things. Unfortunately, in my perspective, in the modern society, creating an appealing image becomes more and more crucial. Scrutinizing some observation would help us to better understand the situations.
To begin with, take examples in a business field as an example. Many companies spend most of time and effort to create good brand image in multiple ways. Companies have to appeal customers by creating impressive images, such as high-quality products, reasonable prices, or fashionable designs. Without creating images, products are hardly recognized and purchased by customers. In addition, many companies want to show they are beneficial to society. Sometime executives donate huge amount of money or participate volunteering program, all of which is necessary for image of salutary company. It is a shame because companies often judge only by those showy actions and news on the press regardless of their real impacts on a society. It would be more beneficial if customers take account into the company's impact on environmental problem, workers’ environment, and so on.
Moreover, the same phenominon can be observed when people judge famous people, politicians, celebrities. Because of the advancement of mass media, the public can only be exposed to the information that television of newspaper conveys. Any good or bad image is created in the controlled studio with scripts. Often, the directors of the television program or the leaders of the newspaper decide to manipulate the clips or use tendentious words. The intention of the makers affects people's views and perspectives toward a famous person. In this situation, the celebrities and politician cannot but focus on their appearances and speeches, rather than culture one's good characteristic.
However, in a long term perspective, we cannot hastily ignore the importance of strengthen one's true values. Take examples of products and celebrities again. If the product is not good enough, customers would not buy the product again once they recognize its poor quality. In addition, the bogus appealing image can always be uncovered under the media scrutiny.
In a nutshell, strives to created appealing images are so pervasive that we cannot ignore the fact that creating images become more and more critical factor to succeed. Nonetheless, the truth value of anything is also needed in order to be a long-run person or product. In this regard, the appealing image is necessary for succeed, and the truth virtue is required to maintain it success.
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Transition Words or Phrases used:
also, but, however, if, moreover, nonetheless, so, then, in addition, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.5258426966 87% => OK
Auxiliary verbs: 10.0 12.4196629213 81% => OK
Conjunction : 20.0 14.8657303371 135% => OK
Relative clauses : 7.0 11.3162921348 62% => More relative clauses wanted.
Pronoun: 21.0 33.0505617978 64% => OK
Preposition: 54.0 58.6224719101 92% => OK
Nominalization: 8.0 12.9106741573 62% => OK
Performance on vocabulary words:
No of characters: 2265.0 2235.4752809 101% => OK
No of words: 422.0 442.535393258 95% => OK
Chars per words: 5.3672985782 5.05705443957 106% => OK
Fourth root words length: 4.53239876712 4.55969084622 99% => OK
Word Length SD: 2.96517469224 2.79657885939 106% => OK
Unique words: 237.0 215.323595506 110% => OK
Unique words percentage: 0.561611374408 0.4932671777 114% => OK
syllable_count: 723.6 704.065955056 103% => OK
avg_syllables_per_word: 1.7 1.59117977528 107% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 6.24550561798 64% => OK
Article: 8.0 4.99550561798 160% => OK
Subordination: 2.0 3.10617977528 64% => OK
Conjunction: 3.0 1.77640449438 169% => OK
Preposition: 11.0 4.38483146067 251% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 25.0 20.2370786517 124% => OK
Sentence length: 16.0 23.0359550562 69% => The Avg. Sentence Length is relatively short.
Sentence length SD: 31.1809172412 60.3974514979 52% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 90.6 118.986275619 76% => OK
Words per sentence: 16.88 23.4991977007 72% => OK
Discourse Markers: 3.68 5.21951772744 71% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 0.0 7.80617977528 0% => OK
Sentences with positive sentiment : 14.0 10.2758426966 136% => OK
Sentences with negative sentiment : 4.0 5.13820224719 78% => OK
Sentences with neutral sentiment: 7.0 4.83258426966 145% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.291462235564 0.243740707755 120% => OK
Sentence topic coherence: 0.0688160495784 0.0831039109588 83% => OK
Sentence topic coherence SD: 0.0960045284329 0.0758088955206 127% => OK
Paragraph topic coherence: 0.166001670018 0.150359130593 110% => OK
Paragraph topic coherence SD: 0.115964760109 0.0667264976115 174% => OK
Essay readability:
automated_readability_index: 12.3 14.1392134831 87% => Automated_readability_index is low.
flesch_reading_ease: 46.78 48.8420337079 96% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 10.7 12.1743820225 88% => OK
coleman_liau_index: 13.57 12.1639044944 112% => OK
dale_chall_readability_score: 9.22 8.38706741573 110% => OK
difficult_words: 128.0 100.480337079 127% => OK
linsear_write_formula: 7.0 11.8971910112 59% => Linsear_write_formula is low.
gunning_fog: 8.4 11.2143820225 75% => OK
text_standard: 9.0 11.7820224719 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.