Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The station manager of a radio station named KICK, based out of Medway has recommends that it should include more call-in advice programs in order to increase its audience share in its listening area. The manager even provides evidences to support his recommendation. The evidence seem compelling when the prompt is read for the first time. Although, a closer look unearths a few possible discrepancies in the evidences that could pose a few questions on the recommendation of the station manager. The discrepancies are explained in brief, in the paragraphs below.
Firstly, the arguer draws evidence for the possible success of his recommendation from a radio station named WCQP, based in Rockville. The author assumes that since the addition of more call-in advice programs proved fruitful for WCQP, it will have the same effect for KICK in Medway as well. But the author fails to provide evidence for a demographic similarity between Rockville and Medway. Do the residents of Medway share the same inclination for call-in advice programs as the residents of Rockville? If they don't, then adding call-in advice programs on KICK in Medway would be unsuccessful since the residents of Medway are not interested in call-in advice programs. Therefore, KICK will fail to increase it's share of listening audience and the recommendation of the station manager would be lapse in decision making on his side.
Secondly, the arguer further bolsters his stand by stating that a nationwide survey indicates that many listeners are quite interested in call-in advice programs. The arguer fails to explicitly state in numbers, the count of people who are actually interested in call-in advice programs. "Quite interested", is a very vague term and the arguer must quantify it inorder to be a relevant evidence. Hence, the question arises, does interested mean that they will definitely listen to these programs? It could be possible that they are interested in call-in advice programs but are not inclined towards watching it on a regular basis. Moreover, the arguer fails to mention the number of people that were part of this survey and the organization that conducted it. If the survey set included individuals who have a propensity towards call-in advice programs or the survey was conducted by a supporter of call-in advice programs. The results are biased and cannot be termed as an appropriate evidence to base a recommendation upon.
Lastly, the scenario of Rockville, which states that individuals have a predilection for call-in advice programs was two years ago. Therefore, it would be ideal to do a thorough analysis again, with the current mindset of people and discern whether individuals still have a penchant for call-in advice programs. A two year old scenario does not provide sufficient basis to rest a conclsion on. It could be possible that the new results suggest that call-in advice programs are no more a trend among people. This could mean that airing call-in advice programs on KICK would be a wrong decision by the station manager.
In sum, the above given evidences and alternate possibilities suggest that the recommendation of the station manager is based upon fallacious evidences and assumptions. Therefore, it is advisable that the station manager reevaluates his recommendation before making a decision to switch to call-in advice programs.
Post date | Users | Rates | Link to Content |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 26 15
No. of Words: 542 350
No. of Characters: 2771 1500
No. of Different Words: 221 200
Fourth Root of Number of Words: 4.825 4.7
Average Word Length: 5.113 4.6
Word Length SD: 2.817 2.4
No. of Words greater than 5 chars: 224 100
No. of Words greater than 6 chars: 169 80
No. of Words greater than 7 chars: 115 40
No. of Words greater than 8 chars: 63 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.846 21.0
Sentence Length SD: 5.895 7.5
Use of Discourse Markers (%): 0.654 0.12
Sentence-Text Coherence: 0.338 0.35
Sentence-Para Coherence: 0.512 0.50
Sentence-Sentence Coherence: 0.096 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 269, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...vidences to support his recommendation. The evidence seem compelling when the promp...
^^^
Line 1, column 342, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Although” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... the prompt is read for the first time. Although, a closer look unearths a few possible ...
^^^^^^^^
Line 3, column 515, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... as the residents of Rockville? If they dont, then adding call-in advice programs on...
^^^^
Line 5, column 203, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... The arguer fails to explicitly state in numbers, the count of people who are act...
^^^
Transition Words or Phrases used:
actually, but, first, firstly, hence, if, lastly, look, moreover, second, secondly, still, then, therefore, well, in brief
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 80.0 55.5748502994 144% => OK
Nominalization: 28.0 16.3942115768 171% => OK
Performance on vocabulary words:
No of characters: 2844.0 2260.96107784 126% => OK
No of words: 541.0 441.139720559 123% => OK
Chars per words: 5.25693160813 5.12650576532 103% => OK
Fourth root words length: 4.82280071112 4.56307096286 106% => OK
Word Length SD: 2.9137430495 2.78398813304 105% => OK
Unique words: 228.0 204.123752495 112% => OK
Unique words percentage: 0.421441774492 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 899.1 705.55239521 127% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 16.0 8.76447105788 183% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 35.476907232 57.8364921388 61% => OK
Chars per sentence: 109.384615385 119.503703932 92% => OK
Words per sentence: 20.8076923077 23.324526521 89% => OK
Discourse Markers: 4.69230769231 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.275958618212 0.218282227539 126% => OK
Sentence topic coherence: 0.0765361473576 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.0671756229804 0.0701772020484 96% => OK
Paragraph topic coherence: 0.152821344822 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.0622048858621 0.0628817314937 99% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 7.9 8.32208582834 95% => OK
difficult_words: 112.0 98.500998004 114% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.