One year ago we introduced our first product, 'Bargain Brand' breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices, and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success selling cereal, Bargain Brand should now expand its business and begin marketing other low-priced food products as quickly as possible.
The author of the mentioned argument cites that as Bargain Brand cereal was a successful product because of its low price, it should also start marketing its other low priced food products. But the evidences which are stated to support this claim are not completely reliable and are seriously flawed.
The Bargain Brands breakfast cereal was the first product of the company and launched just a year before. The people might have turned to this product owing to its novelty and would not necessarily mean that people would altogether give up using the top-selling cereal brands as we know about its sales data just from the previous year. It is unnecessary that the same trend continues in the years to come where there may be other brands marketing the same food product with several variations, quality and price. Hence the assumption that if the product did well a year ago, then it would definitely continue to do so in the upcoming years may not hold true.
The Bargain Brand cereal being very low priced might have drawn many customers in the preceding year. Also, as the top selling cereal companies were not able to provide a product with price as low as the Bargain Brand currently, it does not mean that they won’t be able to introduce such a product in near future. These being very established brands might be able to invest in advanced techniques to produce food products at reasonable costs. It is mentioned in the argument that the top selling brands do have plans to introduce budget brands and hence may need some more time to materialize this plan. Once this plan is out, it may be possible that the products offered have even lower prices than the Bargain Brand. Also, if the sales of other brands go up owing to the above mentioned factors, the Bargain Brand might have to increase the prices to help maintaining its profits. Thus the very essence of the product i.e. low price may be altogether lost and may adversely affect the brand.
The author assumes that cereal being a successful product, its other food products would also be popular amongst the customers because of its low price. But, the customers may have a preference for specific brands already and may not prefer to buy the bargain Brand products. We do not know how the quality of the food would be as the price at which it is offered is low. Additionally, the author has not mentioned about which food products it is planning to market. It could be breakfast cereals, bakery items, ready to eat products, etc. We have no idea if the customers like its other food items. There could have been a survey where the people were asked to rate a particular product by offering them free samples. Also, feedback could be asked for any improvements which could be made in the product.
In the light of above discrepancies, the argument cannot be accepted to be completely true and needs to be further supported with additional data such as customer feedback and review before any new product is launched. Additionally, a study mentioning comparison with other food products including the price, quality, local preferences, etc. should also be made before launching other food products.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-10 | sam 27 | 73 | view |
| 2023-08-10 | Fahim Shahriar Khan | 73 | view |
| 2023-07-10 | Jonginn | 66 | view |
| 2023-02-21 | HSNDEK | 58 | view |
| 2022-11-11 | raghavchauhan619 | 69 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 547 350
No. of Characters: 2575 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.836 4.7
Average Word Length: 4.707 4.6
Word Length SD: 2.405 2.4
No. of Words greater than 5 chars: 165 100
No. of Words greater than 6 chars: 123 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.864 21.0
Sentence Length SD: 7.344 7.5
Use of Discourse Markers (%): 0.727 0.12
Sentence-Text Coherence: 0.341 0.35
Sentence-Para Coherence: 0.527 0.50
Sentence-Sentence Coherence: 0.126 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 515, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
... several variations, quality and price. Hence the assumption that if the product did ...
^^^^^
Line 5, column 683, Rule ID: HAVE_PART_AGREEMENT[2]
Message: Possible agreement error -- use past participle here: 'lowed', 'lowered'.
Suggestion: lowed; lowered
...ble that the products offered have even lower prices than the Bargain Brand. Also, if...
^^^^^
Line 5, column 859, Rule ID: ADVISE_VBG[5]
Message: The verb 'help' is used with infinitive: 'to maintain' or 'maintain'.
Suggestion: to maintain; maintain
...ght have to increase the prices to help maintaining its profits. Thus the very essence of t...
^^^^^^^^^^^
Line 5, column 884, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...prices to help maintaining its profits. Thus the very essence of the product i.e. lo...
^^^^
Transition Words or Phrases used:
also, but, first, hence, if, may, so, then, thus, well, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 32.0 19.6327345309 163% => OK
Auxiliary verbs: 25.0 12.9520958084 193% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2633.0 2260.96107784 116% => OK
No of words: 546.0 441.139720559 124% => OK
Chars per words: 4.82234432234 5.12650576532 94% => OK
Fourth root words length: 4.83390555256 4.56307096286 106% => OK
Word Length SD: 2.47241690161 2.78398813304 89% => OK
Unique words: 233.0 204.123752495 114% => OK
Unique words percentage: 0.42673992674 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 808.2 705.55239521 115% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 47.391084927 57.8364921388 82% => OK
Chars per sentence: 109.708333333 119.503703932 92% => OK
Words per sentence: 22.75 23.324526521 98% => OK
Discourse Markers: 2.625 5.70786347227 46% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.317717720431 0.218282227539 146% => OK
Sentence topic coherence: 0.110634025949 0.0743258471296 149% => OK
Sentence topic coherence SD: 0.0891136499257 0.0701772020484 127% => OK
Paragraph topic coherence: 0.19112649469 0.128457276422 149% => OK
Paragraph topic coherence SD: 0.104525005915 0.0628817314937 166% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 10.97 12.5979740519 87% => OK
dale_chall_readability_score: 7.59 8.32208582834 91% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.