Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.
Nowadays, there are a number of companies seeking to raise brand awareness by investing in sport and associating their products with professional athletes’ images. Although some argue that this trend might have a lot of positive implications, I personally think that it has more potential drawbacks than advantages.
On the one hand, the brands' sponsorship of sporting events and big-name athletes could benefit both sports organizations and businesses in general. From the perspective of sports holders, they can attract more audience on a large scale by allowing sales companies to make use of sports endorsements to catch the attention of fans and casual viewers. In addition to this, sport training centres could receive a huge amount of financial budget to facilitate better tools and equipment to enhance the performance of athletes. For the business part, many sales parties have experienced substantial boosts in revenue after sponsoring celebrity athletes to promote their products publicly. They also stand more chance to enter new market segments and create a brand awareness world widely.
On the other hand, people should not ignore the downside of sports advertising and marketing gimmicks. A lot of food and drinks companies pay sports stars to become their brand representatives because these high-profile individuals usually have a huge number of fans, thus they can easily influence consumer behaviours via social platforms such as Facebook, Instagram and Twitter. However, most of the products endorsed by famous athletes are largely rife with calories and sugar, which are the common causes of obesity and diabetes. Furthermore, the majority of targeted customers are children and teenagers, who are at their most impressionable stage. In many developed countries like the US and Britain, there is a rising concern among parents about the well-being of their own kids, mostly because they constantly indulge themselves in food advertisements from big sports idols. In the long run, if these children keep on consuming fast food and sports drinks, chances are that their physical development could be significantly affected.
In conclusion, it might seem that sport and sports stars advertising might bring benefits to certain entities in the market place, we cannot overlook the fact that celebrity athlete endorsements may adversely affect the health of consumers
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-09-20 | Phuong1810 | 78 | view |
| 2023-09-20 | Phuong1810 | 61 | view |
| 2023-07-21 | pwlihnkt | 89 | view |
| 2022-08-01 | MichaelP | 61 | view |
| 2022-07-23 | eyraen | 67 | view |
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 3, column 22, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'brands'' or 'brand's'?
Suggestion: brands'; brand's
...han advantages. On the one hand, the brands sponsorship of sporting events and big-...
^^^^^^
Line 7, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ent could be significantly affected. In conclusion, it might seem that sport an...
^^
Transition Words or Phrases used:
also, furthermore, however, if, look, may, so, thus, well, in addition, in conclusion, in general, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 50.0 41.998997996 119% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 2028.0 1615.20841683 126% => OK
No of words: 368.0 315.596192385 117% => OK
Chars per words: 5.51086956522 5.12529762239 108% => OK
Fourth root words length: 4.37987740619 4.20363070211 104% => OK
Word Length SD: 2.89763119472 2.80592935109 103% => OK
Unique words: 229.0 176.041082164 130% => OK
Unique words percentage: 0.622282608696 0.561755894193 111% => OK
syllable_count: 618.3 506.74238477 122% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 26.0 20.2975951904 128% => The Avg. Sentence Length is relatively long.
Sentence length SD: 49.4836604655 49.4020404114 100% => OK
Chars per sentence: 144.857142857 106.682146367 136% => OK
Words per sentence: 26.2857142857 20.7667163134 127% => OK
Discourse Markers: 8.92857142857 7.06120827912 126% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 14.0 8.67935871743 161% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.210872651536 0.244688304435 86% => OK
Sentence topic coherence: 0.0683892865729 0.084324248473 81% => OK
Sentence topic coherence SD: 0.0511437124123 0.0667982634062 77% => OK
Paragraph topic coherence: 0.123830201012 0.151304729494 82% => OK
Paragraph topic coherence SD: 0.00688162094532 0.056905535591 12% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 17.7 13.0946893788 135% => OK
flesch_reading_ease: 36.63 50.2224549098 73% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 14.6 11.3001002004 129% => OK
coleman_liau_index: 14.97 12.4159519038 121% => OK
dale_chall_readability_score: 9.86 8.58950901804 115% => OK
difficult_words: 115.0 78.4519038076 147% => OK
linsear_write_formula: 15.0 9.78957915832 153% => OK
gunning_fog: 12.4 10.1190380762 123% => OK
text_standard: 15.0 10.7795591182 139% => OK
What are above readability scores?
---------------------
Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 3, column 22, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'brands'' or 'brand's'?
Suggestion: brands'; brand's
...han advantages. On the one hand, the brands sponsorship of sporting events and big-...
^^^^^^
Line 7, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ent could be significantly affected. In conclusion, it might seem that sport an...
^^
Transition Words or Phrases used:
also, furthermore, however, if, look, may, so, thus, well, in addition, in conclusion, in general, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 50.0 41.998997996 119% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 2028.0 1615.20841683 126% => OK
No of words: 368.0 315.596192385 117% => OK
Chars per words: 5.51086956522 5.12529762239 108% => OK
Fourth root words length: 4.37987740619 4.20363070211 104% => OK
Word Length SD: 2.89763119472 2.80592935109 103% => OK
Unique words: 229.0 176.041082164 130% => OK
Unique words percentage: 0.622282608696 0.561755894193 111% => OK
syllable_count: 618.3 506.74238477 122% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 26.0 20.2975951904 128% => The Avg. Sentence Length is relatively long.
Sentence length SD: 49.4836604655 49.4020404114 100% => OK
Chars per sentence: 144.857142857 106.682146367 136% => OK
Words per sentence: 26.2857142857 20.7667163134 127% => OK
Discourse Markers: 8.92857142857 7.06120827912 126% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 14.0 8.67935871743 161% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.210872651536 0.244688304435 86% => OK
Sentence topic coherence: 0.0683892865729 0.084324248473 81% => OK
Sentence topic coherence SD: 0.0511437124123 0.0667982634062 77% => OK
Paragraph topic coherence: 0.123830201012 0.151304729494 82% => OK
Paragraph topic coherence SD: 0.00688162094532 0.056905535591 12% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 17.7 13.0946893788 135% => OK
flesch_reading_ease: 36.63 50.2224549098 73% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 14.6 11.3001002004 129% => OK
coleman_liau_index: 14.97 12.4159519038 121% => OK
dale_chall_readability_score: 9.86 8.58950901804 115% => OK
difficult_words: 115.0 78.4519038076 147% => OK
linsear_write_formula: 15.0 9.78957915832 153% => OK
gunning_fog: 12.4 10.1190380762 123% => OK
text_standard: 15.0 10.7795591182 139% => OK
What are above readability scores?
---------------------
Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.