Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The author of the article here claims that the time devoted to weather and local news in the late night show of tv channel needs to be restored to former level so that the news channel will not loose any revenue further and also it will attract more viewers. To bolster his claims author has put forward some of the evidences here. One of them is that local bussiness that used to advertise earlier in their channel are advertising no more after reduction in time alloted for weather and local news. Second one of them is the tv channel received more complaints from viewers at the same time. However, in the evidences provided by author there are several flaws, assumptions, illogical rationale he put forward to support the argument. To support the argument the author needs go through the below discussions.
Firstly, the local bussiness that used to advertised during their late night news program might have stopped adversting because of reasons other than decrease in total time allocation time for weather and local news. For instance, let us say that there is an ABC company who was earlier advertising in the late night news program. Now this company might have stopped advertising for many other reasons. It is possible the executives the ABC company planned to cut on the marketing spend and as a result they might have stopped adversting. It is also possible this ABC company might have found a news channel which can adverstise at the cheap rate than the current news program. Thus if author doesn't provide proper reasons for which these companies stopped advertising, would dramatically weaken the argument.
Secondly, there is no mention of type of complaint from these viewers, that is whether they were requesting for the further decrease of time allocated to weather and local news or it was about increasing total alloted time to these coverages. It is possible that the most of the complaints are about further decreasing the time alloted to local and weather news which contradicts with author view of readjusting time alloted to local and weather news to older time will attract more viewers.
Thirdly, the author here states that the most of the complaints received during this period were regarding the station's coverage of weather and local news. However, author doesn't provide any information on what were the total number of complaints that station used to get before this move. It is possible that the station used to receive even more complaints very same show earlier this move of readjusting time for local and weather news made.
Finally, there is no guarantee that the readjusting the time alloted to local and weather news to older alloted times will increase overall viewership. It is possible that the viewers who were earlier watching this channel lost interest because of some dynamic programs whose concept changes from day to day. As a result they got habituated to other late night shows which are funny and entertaining enough. Thus author also needs to provide some credible evidence here to support his view of readjusting time alloted to local and weather news will increase viewership and stops further loss in revenues.
In a final summary, the argument is weak and unconvincing. The assumptions here needs to be supported with some strong research based evidence to validate the author recommendation on changing the time alloted to local and weather news. However, the report fails to provide strong research based evidence to support the claims and as a result the, the outcome of the suggestion that time alloted to local and weather news should be readjusted older time is dubious and the authenticity of the overall argument falls flat as of now.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 9 2
No. of Spelling Errors: 10 2
No. of Sentences: 24 15
No. of Words: 621 350
No. of Characters: 3039 1500
No. of Different Words: 228 200
Fourth Root of Number of Words: 4.992 4.7
Average Word Length: 4.894 4.6
Word Length SD: 2.46 2.4
No. of Words greater than 5 chars: 213 100
No. of Words greater than 6 chars: 182 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.875 21.0
Sentence Length SD: 10.944 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.35 0.35
Sentence-Para Coherence: 0.569 0.50
Sentence-Sentence Coherence: 0.159 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 305, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...lster his claims author has put forward some of the evidences here. One of them is that loc...
^^^^^^^^^^^
Line 3, column 231, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...or weather and local news. For instance, let us say that there is an ABC company ...
^^
Line 3, column 680, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...eap rate than the current news program. Thus if author doesnt provide proper reasons...
^^^^
Line 3, column 695, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...he current news program. Thus if author doesnt provide proper reasons for which these ...
^^^^^^
Line 7, column 112, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...d during this period were regarding the stations coverage of weather and local news. How...
^^^^^^^^
Line 7, column 173, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...weather and local news. However, author doesnt provide any information on what were th...
^^^^^^
Line 11, column 344, Rule ID: THE_PUNCT[1]
Message: Did you forget something after 'the'?
...e to support the claims and as a result the, the outcome of the suggestion that time...
^^^^
Transition Words or Phrases used:
also, finally, first, firstly, however, if, regarding, second, secondly, so, then, third, thirdly, thus, for instance, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 21.0 13.6137724551 154% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 77.0 55.5748502994 139% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 3096.0 2260.96107784 137% => OK
No of words: 619.0 441.139720559 140% => Less content wanted.
Chars per words: 5.00161550889 5.12650576532 98% => OK
Fourth root words length: 4.98795655647 4.56307096286 109% => OK
Word Length SD: 2.50956709037 2.78398813304 90% => OK
Unique words: 235.0 204.123752495 115% => OK
Unique words percentage: 0.379644588045 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 964.8 705.55239521 137% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 62.1932472219 57.8364921388 108% => OK
Chars per sentence: 129.0 119.503703932 108% => OK
Words per sentence: 25.7916666667 23.324526521 111% => OK
Discourse Markers: 5.41666666667 5.70786347227 95% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.396055123685 0.218282227539 181% => OK
Sentence topic coherence: 0.131535217676 0.0743258471296 177% => OK
Sentence topic coherence SD: 0.111355073579 0.0701772020484 159% => OK
Paragraph topic coherence: 0.245195283293 0.128457276422 191% => OK
Paragraph topic coherence SD: 0.0565243923141 0.0628817314937 90% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.02 12.5979740519 95% => OK
dale_chall_readability_score: 7.58 8.32208582834 91% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.