The following is a memorandum from the business manager of WLSS television station.
“Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station’s coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.”
The memorandum from the business manager seems well intended and coherent at first glance. It states that the station's decision to devote increased time to the national news and less time to the weather and local news has led them to receive complaints from the viewers and to lose advertising revenue. There are some flaws with this statement.
Firstly, the statistics of what the views were prior to this change and what they are currently have not been specified. It is possible that there may not be any correlation between display of national news and lose being faced by the station. The type of national news that is being shown has not been mentioned. It fails to mention the nature of the news, whether it is the same rebroadcast of the news shown earlier that day or an unimportant filler news or some new exciting news. If it is an serious news then the viewers would surely not have any complaints against it. The station fails to analyze its content consumers.
Also when the statement mentions "increased time", but again does not specify the amount. This television station may not be allotting proper time to the weather and local news any time before the late-night news. The elaborate details of how the time allotment was before the implementation of this change is lacking. If broadcasting weather and local news during their late-night news program was their unique selling point (USP) of this television station then they certainly are receiving complaints from their viewers by reducing it.
The loosing of advertisement revenue is not entirely concerned with the increased devotion of time to national news. Advertising can be done independently of the content being broadcasted. Even with national news a section of the screen can be devoted to advertisement. Or there can be intervals dedicated to them. What is being shown does not limit them from incorporating an advertisement if the revenue generated by it matters so much.
When stating that they receive complaints from the viewers, the statement again fails to elaborate on the nature of the complaints being received. Are these complaints about the matter stated or are they irrelevant to this and concerning some other aspect.
The complaint letters may prove to be a good source to gauge the type of content the viewers want. If the station feels they can conduct a survey to analyze their viewers and after much consideration come to a judgement of what will be beneficial for them to attract viewers.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-27 | yirtusemla | 50 | view |
| 2023-08-19 | riyarmy | 58 | view |
| 2023-07-19 | LAGADAPATI VINAY | 55 | view |
| 2022-09-23 | Tanvayee15 | 33 | view |
| 2022-08-23 | Miyagi | 55 | view |
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 2, column 97, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'had'.
Suggestion: had
...this change and what they are currently have not been specified. It is possible that...
^^^^
Line 2, column 485, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... filler news or some new exciting news. If it is an serious news then the viewers ...
^^
Line 2, column 494, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ews or some new exciting news. If it is an serious news then the viewers would sur...
^^
Line 3, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ails to analyze its content consumers. Also when the statement mentions 'incre...
^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, so, then, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2084.0 2260.96107784 92% => OK
No of words: 418.0 441.139720559 95% => More content wanted.
Chars per words: 4.98564593301 5.12650576532 97% => OK
Fourth root words length: 4.52162009685 4.56307096286 99% => OK
Word Length SD: 2.75185346839 2.78398813304 99% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.456937799043 0.468620217663 98% => OK
syllable_count: 639.0 705.55239521 91% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.2942258807 57.8364921388 82% => OK
Chars per sentence: 94.7272727273 119.503703932 79% => OK
Words per sentence: 19.0 23.324526521 81% => OK
Discourse Markers: 2.27272727273 5.70786347227 40% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.338304763252 0.218282227539 155% => OK
Sentence topic coherence: 0.103376074758 0.0743258471296 139% => OK
Sentence topic coherence SD: 0.119041944456 0.0701772020484 170% => OK
Paragraph topic coherence: 0.178827916736 0.128457276422 139% => OK
Paragraph topic coherence SD: 0.139709424795 0.0628817314937 222% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.66 12.5979740519 93% => OK
dale_chall_readability_score: 8.02 8.32208582834 96% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 2, column 97, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'had'.
Suggestion: had
...this change and what they are currently have not been specified. It is possible that...
^^^^
Line 2, column 485, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... filler news or some new exciting news. If it is an serious news then the viewers ...
^^
Line 2, column 494, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ews or some new exciting news. If it is an serious news then the viewers would sur...
^^
Line 3, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ails to analyze its content consumers. Also when the statement mentions 'incre...
^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, so, then, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2084.0 2260.96107784 92% => OK
No of words: 418.0 441.139720559 95% => More content wanted.
Chars per words: 4.98564593301 5.12650576532 97% => OK
Fourth root words length: 4.52162009685 4.56307096286 99% => OK
Word Length SD: 2.75185346839 2.78398813304 99% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.456937799043 0.468620217663 98% => OK
syllable_count: 639.0 705.55239521 91% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.2942258807 57.8364921388 82% => OK
Chars per sentence: 94.7272727273 119.503703932 79% => OK
Words per sentence: 19.0 23.324526521 81% => OK
Discourse Markers: 2.27272727273 5.70786347227 40% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.338304763252 0.218282227539 155% => OK
Sentence topic coherence: 0.103376074758 0.0743258471296 139% => OK
Sentence topic coherence SD: 0.119041944456 0.0701772020484 170% => OK
Paragraph topic coherence: 0.178827916736 0.128457276422 139% => OK
Paragraph topic coherence SD: 0.139709424795 0.0628817314937 222% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.66 12.5979740519 93% => OK
dale_chall_readability_score: 8.02 8.32208582834 96% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.