Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.
In recent years, advertising has been heavily employed to increase market share when competition among companies is more intense than ever. However, while some feel that advertisements are now so commonplace that customers are not affected by them anymore, I agree with those who believe that advertising today is even more powerful than in the past.
On the one hand, it could be argued that adverts tend to be powerless. First of all, supporters of this view believe that a large number of individuals have developed a negative attitude towards advertising since they are bombarded by it every day, such as billboards on streets or pop-up ads on the Internet. This gradually forms an unconscious habit in them to avoid or ignore ads if they can. Furthermore, a common belief among many people is that commercials seldom convey the truth about products. In contrast, they generally polish the sales message to attract and motivate consumers to purchase their products. As a result, many consumers have a distrust on what advertisements say, and only buy an item after examining it cautiously.
However, I side with those who believe that advertisements are still effective. Firstly, repetition, the fundamental element for ad memorability, is maximised. I would argue that whatever gets advertised heavily seems to get purchased the most. For example, many customers may be eventually convinced after listening to a constantly repeated commercial about a particular product. Consequently, enterprises invest a considerable amount of money in advertising to improve their brand awareness as much as possible. In addition to this, an ad’s emotional appeal is another essential factor. Advertisers strive to make creative, unique, and memorable ads in order to emotionally and subconsciously connect potential consumers with the products and to encourage buying decisions. Finally, advertising agencies can create more precisely targeted ads than ever. Savvy marketers can analyze demographics to increase the efficiency of their ads. Therefore, I believe that advertising today, in reality, is far more effective than at any point in the past because of the raw data available to target potential consumers.
To conclude, although ordinary citizens are likely to have a more unfavourable perspective towards advertising, advertisers still manage to find potential buyers thanks to the massive data they have. Therefore, on balance, I believe that the power of advertising is even stronger than in the past.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2024-10-02 | LauraTing | 84 | view |
| 2024-04-01 | tran quynh | 78 | view |
| 2024-04-01 | tran quynh | 56 | view |
| 2024-04-01 | tran quynh | 56 | view |
| 2024-04-01 | tran quynh | 89 | view |
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Grammar and spelling errors:
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s even more powerful than in the past. On the one hand, it could be argued that...
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Line 4, column 123, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...l, supporters of this view believe that a large number of individuals have developed a negative a...
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Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...an item after examining it cautiously. However, I side with those who believe t...
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Line 10, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ble to target potential consumers. To conclude, although ordinary citizens ...
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Transition Words or Phrases used:
consequently, finally, first, firstly, furthermore, however, if, may, so, still, therefore, while, for example, in addition, in contrast, such as, as a result, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 13.1623246493 122% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 13.0 7.30460921844 178% => OK
Pronoun: 32.0 24.0651302605 133% => Less pronouns wanted
Preposition: 56.0 41.998997996 133% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2137.0 1615.20841683 132% => OK
No of words: 390.0 315.596192385 124% => OK
Chars per words: 5.47948717949 5.12529762239 107% => OK
Fourth root words length: 4.44391917772 4.20363070211 106% => OK
Word Length SD: 3.08311876219 2.80592935109 110% => OK
Unique words: 235.0 176.041082164 133% => OK
Unique words percentage: 0.602564102564 0.561755894193 107% => OK
syllable_count: 694.8 506.74238477 137% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 20.0 16.0721442886 124% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 50.0448548804 49.4020404114 101% => OK
Chars per sentence: 106.85 106.682146367 100% => OK
Words per sentence: 19.5 20.7667163134 94% => OK
Discourse Markers: 8.6 7.06120827912 122% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 4.0 5.01903807615 80% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.146601676809 0.244688304435 60% => OK
Sentence topic coherence: 0.0418373501986 0.084324248473 50% => OK
Sentence topic coherence SD: 0.034990474766 0.0667982634062 52% => OK
Paragraph topic coherence: 0.0900040721922 0.151304729494 59% => OK
Paragraph topic coherence SD: 0.0169182019331 0.056905535591 30% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.1 13.0946893788 108% => OK
flesch_reading_ease: 35.27 50.2224549098 70% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 14.5 12.4159519038 117% => OK
dale_chall_readability_score: 9.4 8.58950901804 109% => OK
difficult_words: 119.0 78.4519038076 152% => OK
linsear_write_formula: 14.5 9.78957915832 148% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 15.0 10.7795591182 139% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.