The following appeared in a memo from the business manager of a chain of cheese stores located throughout the United States.
"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, all of the five best-selling cheeses at our newest store were domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the given argument,One of the owner's cheese businesses, which has locations around the United States, feels that the most popular type of cheese offered in their newest site in Wisconsin is domestic cheddar, and thus believes that the company should cut costs by restricting inventory and focusing on domestic cheese. Although the author's choice appears to be arbitrary and hurried, he omitted critical details that would have aided in making the judgement.
Domestic cheese sales surged a year ago as new outlets debuted. This does not mean that domestic cheese sales have increased in other stores around the country. Rural communities have grown accustomed to purchasing indigenous cheese, and hence the new enterprises are likely to be established in that type of area. Given that the data for last year only include imports, it is probable that sales of imported cheese will increase in the near future as consumers acquire accustomed to the flavour. Additionally, these locations are likely to be in areas where customers are impoverished and unable to purchase expensive imported cheeses. The advocate has made an unjust request that the company discontinue selling a number of its foreign cheeses.
Another flaw in the reasoning is the assumption that consumer surveys conducted by the company's cheese outlets will replicate those conducted by Cheeses of World magazine. The company's customers are not even addressed. Additionally, there is no information regarding the location of the survey. Was the poll conducted in towns where the company operates cheese stores? While the respondents to the survey may be correct, the author has not established a correlation between poll respondents and people who purchase domestic cheeses at the company's cheese stores. The poll's results may have little to do with members' preferences, which the organisation believes are important to their sales.
Additionally, the author believes that the study conducted by the journal Cheeses of the World, which indicates that more people are choosing domestic cheeses, is accurate. Despite its apparent reliability, the author should conduct additional research before acting on this material. The bulk of customers are undoubtedly from countries other than the United States. These nations may be one of the countries from which the US cheese retailer purchases cheese. Americans may also choose cheese manufactured in these regions, which may be quite good. As a result, the retailer may be hesitant to halt cheese imports. The author should do background checks on the respondents.
The author has generated some hypotheses based on the prior examination, but he has yet to substantiate them with data. The author should investigate why domestic cheeses outsold imported cheeses in the most recent store, as established by a study done by the Cheeses of the World book, by examining the storage conditions and the duration of each stock before it is sold. As a result, the argument will now be valid.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 7 2
No. of Sentences: 24 15
No. of Words: 477 350
No. of Characters: 2478 1500
No. of Different Words: 236 200
Fourth Root of Number of Words: 4.673 4.7
Average Word Length: 5.195 4.6
Word Length SD: 2.689 2.4
No. of Words greater than 5 chars: 204 100
No. of Words greater than 6 chars: 147 80
No. of Words greater than 7 chars: 102 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.875 21.0
Sentence Length SD: 10.631 7.5
Use of Discourse Markers (%): 0.417 0.12
Sentence-Text Coherence: 0.296 0.35
Sentence-Para Coherence: 0.415 0.50
Sentence-Sentence Coherence: 0.112 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 1, column 22, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , One
In the given argument,One of the owners cheese businesses, which ...
^^^^
Line 4, column 574, Rule ID: AGREEMENT_SENT_START[1]
Message: You should probably use 'result'.
Suggestion: result
...t the companys cheese stores. The polls results may have little to do with members pref...
^^^^^^^
Line 6, column 489, Rule ID: AFFORD_VB[1]
Message: This verb is used with the infinitive: 'to cheese'
Suggestion: to cheese
...hases cheese. Americans may also choose cheese manufactured in these regions, which ma...
^^^^^^
Line 7, column 120, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...has yet to substantiate them with data. The author should investigate why domestic ...
^^^
Transition Words or Phrases used:
also, but, hence, may, regarding, so, thus, while, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2529.0 2260.96107784 112% => OK
No of words: 476.0 441.139720559 108% => OK
Chars per words: 5.31302521008 5.12650576532 104% => OK
Fourth root words length: 4.67091256922 4.56307096286 102% => OK
Word Length SD: 2.77654088029 2.78398813304 100% => OK
Unique words: 241.0 204.123752495 118% => OK
Unique words percentage: 0.506302521008 0.468620217663 108% => OK
syllable_count: 801.0 705.55239521 114% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 65.4754910677 57.8364921388 113% => OK
Chars per sentence: 105.375 119.503703932 88% => OK
Words per sentence: 19.8333333333 23.324526521 85% => OK
Discourse Markers: 2.58333333333 5.70786347227 45% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 13.0 4.67664670659 278% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.218530132687 0.218282227539 100% => OK
Sentence topic coherence: 0.0619371517733 0.0743258471296 83% => OK
Sentence topic coherence SD: 0.0543981159785 0.0701772020484 78% => OK
Paragraph topic coherence: 0.130142215534 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.0298427320232 0.0628817314937 47% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.52 12.5979740519 107% => OK
dale_chall_readability_score: 9.09 8.32208582834 109% => OK
difficult_words: 136.0 98.500998004 138% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.