The following appeared in a memo to the board of directors of Bargain Brand Cereals.
"One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The following appeared in a memo to the board of directors of Bargain Brand Cereals. Author made conclusion that, success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low priced food products as quickly as possible. There are several stated and unstated assumption made by author which need to be taken in to consideration.
Firstly, author state that one year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Author made strong assumption that, keeping less price attract the customers from top-selling cereal companies. There are several reason, people preferred for top cereal companies. Author need to find out whether Bargain Brand breakfast cereal really have quality product. If they compromise for an quality of product and on other hand they reduces price. It's not convincing, so argument become weaken.
Secondly, author state that companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Author made strong assumption that, keeping low price on top brands will leads to profit. This profit will leads to fulfill new budget without raising money. Firstly author need to check whether keeping low price should maintain quality of product and whether it really leads to profit. The new budget which company plan will fulfill by this profit without raising money.
Thirdly, author state that our success in cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible. Author had strong assumption that, by applying specific strategy as early mention, company surely leads to success and from this they can expand their business and begin marketing other low-priced food products. Author need to check, even though the strategy apply for specific product, but it's not altogether applicable for all product. Author need to evaluate performance of their company with their competitors.
To sum up with all, author made several assumption which requires specific data, comparison. Author made conclusion on the basis of assumption which may leads to failure.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 4 2
No. of Sentences: 21 15
No. of Words: 376 350
No. of Characters: 1967 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.403 4.7
Average Word Length: 5.231 4.6
Word Length SD: 2.359 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.905 21.0
Sentence Length SD: 8.502 7.5
Use of Discourse Markers (%): 0.476 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.561 0.50
Sentence-Sentence Coherence: 0.17 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 311, Rule ID: THERE_RE_MANY[3]
Message: Possible agreement error. Did you mean 'assumptions'?
Suggestion: assumptions
.... There are several stated and unstated assumption made by author which need to be taken i...
^^^^^^^^^^
Line 3, column 320, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun reason seems to be countable; consider using: 'several reasons'.
Suggestion: several reasons
...top-selling cereal companies. There are several reason, people preferred for top cereal compan...
^^^^^^^^^^^^^^
Line 3, column 494, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...quality product. If they compromise for an quality of product and on other hand th...
^^
Line 3, column 539, Rule ID: NON3PRS_VERB[2]
Message: The pronoun 'they' must be used with a non-third-person form of a verb: 'reduce'
Suggestion: reduce
...ality of product and on other hand they reduces price. Its not convincing, so argument ...
^^^^^^^
Line 5, column 138, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun plan seems to be countable; consider using: 'several plans'.
Suggestion: several plans
...s by lowering their prices and although several plan to introduce their own budget brands, n...
^^^^^^^^^^^^
Line 5, column 335, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'lead'
Suggestion: lead
...t, keeping low price on top brands will leads to profit. This profit will leads to fu...
^^^^^
Line 5, column 369, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'lead'
Suggestion: lead
... will leads to profit. This profit will leads to fulfill new budget without raising m...
^^^^^
Line 7, column 520, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... altogether applicable for all product. Author need to evaluate performance of their c...
^^^^^^
Line 9, column 33, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun assumption seems to be countable; consider using: 'several assumptions'.
Suggestion: several assumptions
...ors. To sum up with all, author made several assumption which requires specific data, compariso...
^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, if, may, really, second, secondly, so, third, thirdly, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 3.0 19.6327345309 15% => More to be verbs wanted.
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2020.0 2260.96107784 89% => OK
No of words: 376.0 441.139720559 85% => More content wanted.
Chars per words: 5.37234042553 5.12650576532 105% => OK
Fourth root words length: 4.40348946061 4.56307096286 97% => OK
Word Length SD: 2.44791834219 2.78398813304 88% => OK
Unique words: 172.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.457446808511 0.468620217663 98% => OK
syllable_count: 593.1 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 52.297075702 57.8364921388 90% => OK
Chars per sentence: 96.1904761905 119.503703932 80% => OK
Words per sentence: 17.9047619048 23.324526521 77% => OK
Discourse Markers: 4.04761904762 5.70786347227 71% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.385537470805 0.218282227539 177% => OK
Sentence topic coherence: 0.138119120395 0.0743258471296 186% => OK
Sentence topic coherence SD: 0.153405116074 0.0701772020484 219% => The coherence between sentences is low.
Paragraph topic coherence: 0.225180538389 0.128457276422 175% => OK
Paragraph topic coherence SD: 0.178593541798 0.0628817314937 284% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.8 14.3799401198 89% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 13.57 12.5979740519 108% => OK
dale_chall_readability_score: 7.67 8.32208582834 92% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.