The following appeared in a local newspaper.
"People should not be misled by the advertising competition between Coldex and Cold-Away,
both popular over-the-counter cold medications that anyone can purchase without a doctor's
prescription. Each brand is accusing the other of causing some well-known, unwanted side
effect: Coldex is known to contribute to existing high blood pressure and Cold-Away is known
to cause drowsiness. But the choice should be clear for most health-conscious people:
Cold-Away has been on the market for much longer and is used by more hospitals than is
Coldex. Clearly, Cold-Away is more effective."
people should not be misled by the advertising competition between coldex and cold-Away, both popular over-the-counter cold medications that anyone can purchase without a doctor’s prescription. Each brand is accusing the other of causing some well-known, unwanted side effect: coldex is known to contribute to existing high blood pressure and cold-Away is known to cause drowsiness. But the choice should be clear for most health-conscious people: cold-Away has been on the market for much longer and is used by more hospitals than is coldex. Clearly, cold-Away is more effective.
this argument is about the two competing products, coldex and cold-Away. both the medicines are cold medicines available over-the-counter. both the brands compete with each other and accuse each other for some side effect. According to the author, coldex is responsible for causing high blood pressure and cold-Away causes drowsiness. Here, the author seems a little biased as without providing any evidence, he is suggesting that as cold-Away is in the market for a longer period, it is more effective and it should be the clear choice of customers.
The logic provided by the author is very dubious and unconvincing. The author is simply trying to boost the consumer’s ego by saying that the choice should be clear for most health-conscious people. Though it is a good advertising tactic used by the company, it cannot be considered as enough proof of cold-Away being more effective.
The author is giving one more logic that cold-Away is in the market for a longer period. however, this fact also does not add any effectiveness to the argument. The new medicine might have new effective ingredients. it is not necessary that well-established products are better than newer ones. moreover, latest medicines often make use of new pharmaceutical developments than the existing products. Instead of this, the author should have concentrated on the plus and minus points of the two medicines.
According to the author, cold-Away is used by more hospitals than coldex, that is the reason enough to consider cold-Away more effective. this is again an advertising gimmick and not a proof that it is more effective. There might be some other reasons for hospitals using cold-Away. it is just an assumption of the author that the hospitals are recommending cold-Away because it is better than coldex. it might be that doctors are using this medicine because of its drowsiness inducing effect to calm their patients. For that matter, perhaps hospitals use cold-Away primarily for this effect rather than as a cold medication.
one more problem with this argument is the side effect of coldex. if coldex is the cause of high blood pressure then, obviously no doctor will recommend it. however, people who do not suffer with the problem of high blood pressure can still use it. Thus, coldex’s side effect is irrelevant in choosing between the two products. moreover, if a person without high blood pressure wishes to avoid drowsiness during the treatment of cold, coldex would seem to be the preferable medication than cold-Away.
The author has not offered convincing evidence to support his views. he should have strengthened his argument by providing the evidence that the doctors and hospitals use cold-Away because of its effectiveness in treating cold. A data of clinical research or a reliable data of general survey would have supported the argument in a better way. it should not be based on assumptions. In the present form, it just looks like an advertisement tactic to increase the sale of one product. it is just trying to persuade people to buy cold-Away.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-09-03 | bansri | 43 | view |
| 2022-08-29 | binayawagle | 65 | view |
| 2021-04-25 | Sara refaat | 60 | view |
| 2020-09-08 | Shreyan36 | 71 | view |
- The following appeared in a local newspaper People should not be misled by the advertising competition between Coldex and Cold Away both popular over the counter cold medications that anyone can purchase without a doctor s prescription Each brand is accus 65
- A nation should require all its students to study the same national curriculum until they enter college rather than allow schools in different parts of the nation to determine which academic courses to offer 58
- curriculum for every student should be same until someone enters college 58
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 8 2
No. of Sentences: 21 15
No. of Words: 593 350
No. of Characters: 2985 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.935 4.7
Average Word Length: 5.034 4.6
Word Length SD: 2.844 2.4
No. of Words greater than 5 chars: 233 100
No. of Words greater than 6 chars: 153 80
No. of Words greater than 7 chars: 123 40
No. of Words greater than 8 chars: 84 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.238 21.0
Sentence Length SD: 10.748 7.5
Use of Discourse Markers (%): 0.238 0.12
Sentence-Text Coherence: 0.382 0.35
Sentence-Para Coherence: 0.628 0.50
Sentence-Sentence Coherence: 0.125 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: People
people should not be misled by the advertising...
^^^^^^
Line 3, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...learly, cold-Away is more effective. this argument is about the two competing pro...
^^^^
Line 3, column 74, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Both
...mpeting products, coldex and cold-Away. both the medicines are cold medicines availa...
^^^^
Line 3, column 140, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Both
...d medicines available over-the-counter. both the brands compete with each other and ...
^^^^
Line 7, column 90, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...y is in the market for a longer period. however, this fact also does not add any effect...
^^^^^^^
Line 7, column 217, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...e might have new effective ingredients. it is not necessary that well-established ...
^^
Line 7, column 296, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Moreover
...ed products are better than newer ones. moreover, latest medicines often make use of new...
^^^^^^^^
Line 7, column 304, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: ', the latest'.
Suggestion: , the latest
...cts are better than newer ones. moreover, latest medicines often make use of new pharmac...
^^^^^^^^
Line 9, column 139, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...h to consider cold-Away more effective. this is again an advertising gimmick and not...
^^^^
Line 9, column 284, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
... reasons for hospitals using cold-Away. it is just an assumption of the author tha...
^^
Line 9, column 403, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...-Away because it is better than coldex. it might be that doctors are using this me...
^^
Line 11, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: One
...ct rather than as a cold medication. one more problem with this argument is the ...
^^^
Line 11, column 67, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... argument is the side effect of coldex. if coldex is the cause of high blood press...
^^
Line 11, column 329, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Moreover
...t in choosing between the two products. moreover, if a person without high blood pressur...
^^^^^^^^
Line 13, column 70, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...nvincing evidence to support his views. he should have strengthened his argument b...
^^
Line 13, column 345, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...supported the argument in a better way. it should not be based on assumptions. In ...
^^
Line 13, column 485, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ic to increase the sale of one product. it is just trying to persuade people to bu...
^^
Transition Words or Phrases used:
also, but, however, if, look, moreover, so, still, then, thus, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 42.0 19.6327345309 214% => Less to be verbs wanted.
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 3073.0 2260.96107784 136% => OK
No of words: 593.0 441.139720559 134% => OK
Chars per words: 5.18212478921 5.12650576532 101% => OK
Fourth root words length: 4.93473315629 4.56307096286 108% => OK
Word Length SD: 2.95100553944 2.78398813304 106% => OK
Unique words: 244.0 204.123752495 120% => OK
Unique words percentage: 0.411467116358 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 943.2 705.55239521 134% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 4.96107784431 282% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 35.0 19.7664670659 177% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.0129480021 57.8364921388 76% => OK
Chars per sentence: 87.8 119.503703932 73% => OK
Words per sentence: 16.9428571429 23.324526521 73% => OK
Discourse Markers: 1.91428571429 5.70786347227 34% => More transition words/phrases wanted.
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 17.0 5.25449101796 324% => Less language errors wanted.
Sentences with positive sentiment : 20.0 8.20758483034 244% => Less positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.362315213851 0.218282227539 166% => OK
Sentence topic coherence: 0.103348574877 0.0743258471296 139% => OK
Sentence topic coherence SD: 0.12518595451 0.0701772020484 178% => OK
Paragraph topic coherence: 0.206227192222 0.128457276422 161% => OK
Paragraph topic coherence SD: 0.13344804717 0.0628817314937 212% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 11.4 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 12.47 12.5979740519 99% => OK
dale_chall_readability_score: 7.71 8.32208582834 93% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.