Do you agree or disagree with the following statement?
For any business to be successful, it must spend a lot of money on advertising.
Nowadays, with the prevailing trend of social media and manifold types of information channels, more and more companies prefer to enhance their investment in advertisements and believe that this strategy guarantees life-long success. As far as I am concerned, I definitely concur with this idea, and what I believe can be substantiated as follows.
In the first place, for a start-up company, advertising plays a key role in building a good reputation and attracting customers. A new company can generate extensive publicity by making propaganda videos or articles about its products and putting them on manifold media channels, familiarizing customers with the products. As a result, customers will favor this brand that is widely advertised, and view it as a superior choice when shopping. In this way, this company will readily gain a firm foothold, rapidly expand its customer base, and increase market share. For example, Pepsi channeled a huge sum of money into advertisements at the beginning of its development. Before, people were more familiar with traditional brands. But after these advertisements were put into practice, Pepsi soon became prevailing all over the world and reaped profits as soon as possible. Now it has become one of the biggest beverage companies on the earth.
In addition, it is also advisable for well-established companies to allocate a lot of money to advertising to consolidate their customers and draw new consumers. In modern society, with fierce commercial competition between enterprises, possessing a solid circle of loyal customers is of dominate significance for every business giant. By advertising old products, the mature company is capable of leaving a strong impression on its old customers; by propagating new products and innovation, it is also granted the chance to catch the eyes of new consumers and divert them into loyal customers. For example, Coca-Cola invests millions of dollars in advertisements every year and designs videos for diverse consumers in different countries. By implementing this strategy, it maintains its advantages, reduces the possibility of losing customers, and even increases new customers when facing adversities and competition with Pepsi.
Admittedly, advertisements are not the cure-all, and sometimes human resources, management, and finance play a more crucial role when a company encounters difficulties and challenges. And provided that people find that the quality of products mismatches with the publicity, disappointment and other bitter feelings ensue, easily causing serious boycotts. However, we should also emphasize the merits and upsides of advertising listed above and make full use of this strategy. And it is always advertisements supporting products that guarantee ever-lasting profits in a long term.
In a nutshell, all firms, not only new start-up companies but also mature companies, are supposed to attach enough importance to advertisements. There is no substitute for the beneficial effects exerted by advertising. Only in this way, can a firm ensure its long-lasting development and keep profitable in the future.
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Grammar and spelling errors:
Line 3, column 672, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Before” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ts at the beginning of its development. Before, people were more familiar with traditi...
^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, so, well, for example, in addition, as a result, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 15.1003584229 79% => OK
Auxiliary verbs: 6.0 9.8082437276 61% => OK
Conjunction : 27.0 13.8261648746 195% => OK
Relative clauses : 8.0 11.0286738351 73% => More relative clauses wanted.
Pronoun: 34.0 43.0788530466 79% => OK
Preposition: 60.0 52.1666666667 115% => OK
Nominalization: 14.0 8.0752688172 173% => OK
Performance on vocabulary words:
No of characters: 2659.0 1977.66487455 134% => OK
No of words: 477.0 407.700716846 117% => OK
Chars per words: 5.57442348008 4.8611393121 115% => OK
Fourth root words length: 4.67336384929 4.48103885553 104% => OK
Word Length SD: 3.21893403655 2.67179642975 120% => OK
Unique words: 269.0 212.727598566 126% => OK
Unique words percentage: 0.56394129979 0.524837075471 107% => OK
syllable_count: 841.5 618.680645161 136% => OK
avg_syllables_per_word: 1.8 1.51630824373 119% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 9.59856630824 63% => OK
Article: 2.0 3.08781362007 65% => OK
Subordination: 2.0 3.51792114695 57% => OK
Conjunction: 9.0 1.86738351254 482% => Less conjunction wanted as sentence beginning.
Preposition: 10.0 4.94265232975 202% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 22.0 20.6003584229 107% => OK
Sentence length: 21.0 20.1344086022 104% => OK
Sentence length SD: 49.8576486005 48.9658058833 102% => OK
Chars per sentence: 120.863636364 100.406767564 120% => OK
Words per sentence: 21.6818181818 20.6045352989 105% => OK
Discourse Markers: 4.45454545455 5.45110844103 82% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 1.0 5.5376344086 18% => OK
Sentences with positive sentiment : 15.0 11.8709677419 126% => OK
Sentences with negative sentiment : 3.0 3.85842293907 78% => OK
Sentences with neutral sentiment: 4.0 4.88709677419 82% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.150024665152 0.236089414692 64% => OK
Sentence topic coherence: 0.0445731181949 0.076458572812 58% => OK
Sentence topic coherence SD: 0.0379189680002 0.0737576698707 51% => OK
Paragraph topic coherence: 0.080461008683 0.150856017488 53% => OK
Paragraph topic coherence SD: 0.0378968214854 0.0645574589148 59% => OK
Essay readability:
automated_readability_index: 15.6 11.7677419355 133% => OK
flesch_reading_ease: 33.24 58.1214874552 57% => Flesch_reading_ease is low.
smog_index: 11.2 6.10430107527 183% => OK
flesch_kincaid_grade: 13.8 10.1575268817 136% => OK
coleman_liau_index: 15.03 10.9000537634 138% => OK
dale_chall_readability_score: 9.68 8.01818996416 121% => OK
difficult_words: 151.0 86.8835125448 174% => OK
linsear_write_formula: 15.0 10.002688172 150% => OK
gunning_fog: 10.4 10.0537634409 103% => OK
text_standard: 16.0 10.247311828 156% => OK
What are above readability scores?
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Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.