The memorandum suggests that the television station is losing advitising revenues because the late-night news has given more time to national news than the weather and local news. However, more evidence is needed to support the assumption that they are losing more customers for not showing more local and weather news.
Firstly, more information will be needed to evaluate the content of the complaints made on the local and weather news. For instance, the complaint could be about the inproficiency of the newscasters rather than the news itself. In this case, focusing on national news may not increase viewers since their complaint is about the presenters and not the news being presented. Like wise, it is possible that the viewers enjoy the news and only wants the news to be presented with more enthusiasm, so employing a more experienced newscater or training the newscasters to be enthusiastic may increase the television view. If this were the case, the assumption that the viewers were decreasing because of the talevison focusing on national news will not hold.
Moreover, it is possible that the televison station changed their rules regarding advertising and the businesses viewed the new rules as unfavourable which led them to cancel their contract with the television station. Therefore, having a knowledge of this will enable the manager to decide on a better strategy of keeping the businesses' contracts and increasing its advertising revenue. In this scenerio, the televison station focusing more on local and weather news will not encourage the businesses to keep their contracts and it would not be a viable solution to increasing the televison station's revenue.
Furthermore, the businesses might be canceling their contracts because there is another televison station that has more views and is offering a promotion at the moment. If another televison station is enticing the business owners to contract with them, the assumption that the businesses are leaving due to the knind of news being presented will not hold. So, it will be better if the manager could survey other competing television station before concluding on what is making the businesses cancel their contract with his televison station.
Overall, more evidence will be required to understand the reasons while views are decreasing and businesses are canceling their cantracts before coming to the conclusion that it is because more time is given to national news than local and
- The following appeared in a newsletter offering advice to investors Techcorporation is our top pick for investment this term We urge all of our clients to invest in this new company For the first time in ten years a company that has developed satellite te 64
- The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the complain 83
- The tufted groundhog lives in the coastal wetlands of West Lansburg Ancient records suggest that the tufted groundhog once numbered in the millions Since they were declared a wildlife sanctuary in 2004 development along the coastal wetlands has been prohi 16
- The following appeared in a memo from the director of a large group of hospitals In a controlled laboratory study of liquid hand soaps a concentrated solution of extra strength UltraClean hand soap produced a 40 percent greater reduction in harmful bacter 54
- The first step to self knowledge is rejection of the familiar 54
Grammar and spelling errors:
Line 1, column 156, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...iven more time to national news than the weather and local news. However, more ev...
^^
Transition Words or Phrases used:
first, firstly, furthermore, however, if, may, moreover, regarding, so, therefore, thus, while, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.5258426966 138% => OK
Auxiliary verbs: 13.0 12.4196629213 105% => OK
Conjunction : 13.0 14.8657303371 87% => OK
Relative clauses : 9.0 11.3162921348 80% => More relative clauses wanted.
Pronoun: 30.0 33.0505617978 91% => OK
Preposition: 40.0 58.6224719101 68% => OK
Nominalization: 17.0 12.9106741573 132% => OK
Performance on vocabulary words:
No of characters: 2078.0 2235.4752809 93% => OK
No of words: 395.0 442.535393258 89% => More content wanted.
Chars per words: 5.26075949367 5.05705443957 104% => OK
Fourth root words length: 4.45809453852 4.55969084622 98% => OK
Word Length SD: 2.76146718421 2.79657885939 99% => OK
Unique words: 160.0 215.323595506 74% => More unique words wanted.
Unique words percentage: 0.405063291139 0.4932671777 82% => More unique words wanted or less content wanted.
syllable_count: 646.2 704.065955056 92% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 6.24550561798 48% => OK
Article: 6.0 4.99550561798 120% => OK
Subordination: 2.0 3.10617977528 64% => OK
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 3.0 4.38483146067 68% => OK
Performance on sentences:
How many sentences: 14.0 20.2370786517 69% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 23.0359550562 122% => The Avg. Sentence Length is relatively long.
Sentence length SD: 41.7558501339 60.3974514979 69% => OK
Chars per sentence: 148.428571429 118.986275619 125% => OK
Words per sentence: 28.2142857143 23.4991977007 120% => OK
Discourse Markers: 7.71428571429 5.21951772744 148% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 1.0 7.80617977528 13% => OK
Sentences with positive sentiment : 4.0 10.2758426966 39% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 5.13820224719 117% => OK
Sentences with neutral sentiment: 4.0 4.83258426966 83% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.300558584677 0.243740707755 123% => OK
Sentence topic coherence: 0.134163003086 0.0831039109588 161% => OK
Sentence topic coherence SD: 0.0963990060348 0.0758088955206 127% => OK
Paragraph topic coherence: 0.191937321951 0.150359130593 128% => OK
Paragraph topic coherence SD: 0.0722368786582 0.0667264976115 108% => OK
Essay readability:
automated_readability_index: 17.4 14.1392134831 123% => OK
flesch_reading_ease: 43.06 48.8420337079 88% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 14.2 12.1743820225 117% => OK
coleman_liau_index: 13.52 12.1639044944 111% => OK
dale_chall_readability_score: 8.22 8.38706741573 98% => OK
difficult_words: 80.0 100.480337079 80% => More difficult words wanted.
linsear_write_formula: 11.0 11.8971910112 92% => OK
gunning_fog: 13.2 11.2143820225 118% => OK
text_standard: 14.0 11.7820224719 119% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.