Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced

The decision to allocate more budget to advertise the movie could not benefit, until the clear reasons are stated out.

Reviews from movie reviewers should be compared with the previous year to analyze the issue. Review from reviewers should be compared with public reviews, both the reviews could differ from each other. For instance, a movie that appeals to the reviewer would not satisfy the common public. A movie is viewed as an art form by the reviewers but public more likely considers it as a form of entertainment. There could be deferred opinions from public and reviewer. A common poll or public rating should be introduced to understand the public response, immediate feedback would help in better understanding. A review from the public should be considered more important than reviewer's perspective.

Screening time of these movies should be verified, the public might be aware of the quality of these movies but the screening time could be an issue. If the screening time is in coherence with other events that the public is interested could have an adverse effect on the movie viewership. Several external factors should also be considered like ticket price, current economy, people's views, target audience, etc. If there is an increase in ticket price it could lead to decrease in viewers too.

Production company should understand the target audience for each movie before advertising it. If the target audience is kids the strategy needs to be followed should be different from the strategy for teenagers or family audience. Opinion polls or feedback could help to understand more about the target audience and their expectations. Advertising could be greater and viable option to reach public but advertisement should be specific to each target audience.

Votes
Average: 4.3 (3 votes)
Essay Categories
Essays by the user:

Grammar and spelling errors:
Line 1, column 79, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...o advertise the movie could not benefit, until the clear reasons are stated out. ...
^^
Line 5, column 151, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...t the screening time could be an issue. If the screening time is in coherence with...
^^

Transition Words or Phrases used:
also, but, if, so, for instance

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 2.0 13.6137724551 15% => More relative clauses wanted.
Pronoun: 8.0 28.8173652695 28% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 11.0 16.3942115768 67% => OK

Performance on vocabulary words:
No of characters: 1497.0 2260.96107784 66% => OK
No of words: 287.0 441.139720559 65% => More content wanted.
Chars per words: 5.21602787456 5.12650576532 102% => OK
Fourth root words length: 4.11595363751 4.56307096286 90% => OK
Word Length SD: 2.65776700083 2.78398813304 95% => OK
Unique words: 142.0 204.123752495 70% => More unique words wanted.
Unique words percentage: 0.494773519164 0.468620217663 106% => OK
syllable_count: 459.0 705.55239521 65% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 24.5209572356 57.8364921388 42% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 93.5625 119.503703932 78% => OK
Words per sentence: 17.9375 23.324526521 77% => OK
Discourse Markers: 1.9375 5.70786347227 34% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.118321761293 0.218282227539 54% => OK
Sentence topic coherence: 0.0508739158409 0.0743258471296 68% => OK
Sentence topic coherence SD: 0.0365692932486 0.0701772020484 52% => OK
Paragraph topic coherence: 0.0722900329561 0.128457276422 56% => OK
Paragraph topic coherence SD: 0.0185740976105 0.0628817314937 30% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.7 12.5979740519 101% => OK
dale_chall_readability_score: 8.5 8.32208582834 102% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

argument 1 -- not OK

argument 2 -- OK

argument 3 -- not exactly
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 287 350
No. of Characters: 1463 1500
No. of Different Words: 143 200
Fourth Root of Number of Words: 4.116 4.7
Average Word Length: 5.098 4.6
Word Length SD: 2.582 2.4
No. of Words greater than 5 chars: 121 100
No. of Words greater than 6 chars: 76 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.133 21.0
Sentence Length SD: 5.954 7.5
Use of Discourse Markers (%): 0.467 0.12
Sentence-Text Coherence: 0.393 0.35
Sentence-Para Coherence: 0.6 0.50
Sentence-Sentence Coherence: 0.155 0.07
Number of Paragraphs: 4 5