The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
test
The scenario deals with the reduction in weather and local news time over national news time and its impact. Management feels it has affected their advertisement business within the local entrepreneur. An idea to increase weather and local time could not bring the desired result.Deeper analysis and results should be reviewed to proceed to with next steps.
User complaints about weather and local news do not state the actual reason; Reason could be due to the reduction in time on weather or local news or both. Concerns were not specified properly, content telecasted on weather or local news could also be a reason for concern. It could also be due to external factors like presenter, wardrobe, bulletins showed during the telecast. Reduction in local news time might have led to the cancellation of advertisements from the local business group. There could be multiple reasons and factors that could be a concern, timing of local and weather news could also affect viewers, viewers could be interested some other program telecasted during that time like football world cup. They could have requested to prepone weather and local news time so that they can view both the shows without an issue. But factors could not be clearly derived from the memorandum.
Surveys, viewer polls, reviews can be used as tools to find the actual factors and could be used as a driving factor to improve the program. External or rival channel broadcasts might be a factor for cancellation of local advertisement. Local business field study and offers on advertisements could bring new contracts. Increase in national news time over weather and local news needs to be validated. The case study on the reason for an increase in national news time and current scenario can be compared to analyze the time change and its effects, the reason for initial change time should also be added for comparison. Overall advertisement revenue might have been increased in spite of the drop in the local business advertisement, business drop due to local advertisement might be negligible when compared with the overall result. Talks or meetings with local businesses on cancellation of their advertisement could expose the major roadblock and the distance between both ends can be concluded with the common middle point that benefits both factors.
The memorandum doesn't specify the issues and solution clearly, provided solution may or may not work until other factors are considered. High-level analysis, the inclusion of previous results and feedbacks, survey or poll results, feedback from local businesses on advertisement and other contributing factors should be included in decision making.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-06 | mhayat29 | 55 | view |
| 2019-09-04 | benson zhang | 55 | view |
| 2019-08-05 | sea0215 | 77 | view |
| 2019-06-26 | madiha3 | 89 | view |
| 2019-06-22 | Mrunal47286 | 67 | view |
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
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need one more argument:
'Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.'
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 432 350
No. of Characters: 2208 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.559 4.7
Average Word Length: 5.111 4.6
Word Length SD: 2.631 2.4
No. of Words greater than 5 chars: 158 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.6 21.0
Sentence Length SD: 9.687 7.5
Use of Discourse Markers (%): 0.4 0.12
Sentence-Text Coherence: 0.363 0.35
Sentence-Para Coherence: 0.555 0.50
Sentence-Sentence Coherence: 0.099 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Test
test The scenario deals with the reductio...
^^^^
Line 3, column 281, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Deeper
...time could not bring the desired result.Deeper analysis and results should be reviewed...
^^^^^^
Line 9, column 16, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...enefits both factors. The memorandum doesnt specify the issues and solution clearly...
^^^^^^
Transition Words or Phrases used:
also, but, if, may, so, as to, in spite of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 26.0 12.9520958084 201% => Less auxiliary verb wanted.
Conjunction : 25.0 11.1786427146 224% => Less conjunction wanted
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2258.0 2260.96107784 100% => OK
No of words: 430.0 441.139720559 97% => OK
Chars per words: 5.2511627907 5.12650576532 102% => OK
Fourth root words length: 4.55372829156 4.56307096286 100% => OK
Word Length SD: 2.73917161093 2.78398813304 98% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.451162790698 0.468620217663 96% => OK
syllable_count: 688.5 705.55239521 98% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 52.4460413913 57.8364921388 91% => OK
Chars per sentence: 118.842105263 119.503703932 99% => OK
Words per sentence: 22.6315789474 23.324526521 97% => OK
Discourse Markers: 2.21052631579 5.70786347227 39% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.280460778593 0.218282227539 128% => OK
Sentence topic coherence: 0.12143036431 0.0743258471296 163% => OK
Sentence topic coherence SD: 0.103940453547 0.0701772020484 148% => OK
Paragraph topic coherence: 0.192973529707 0.128457276422 150% => OK
Paragraph topic coherence SD: 0.0891480579856 0.0628817314937 142% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.47 12.5979740519 107% => OK
dale_chall_readability_score: 8.73 8.32208582834 105% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.