Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation
Author stated that problems lies with the public's lack of awareness about the movies rather than the quality of super screen movies, therefore, by providing greater share of budget for advertising in next year would solve the problem. Although, author provided reasons for his conclusions they are based on assumptions which cannot be considered until and unless they are proved to be right.
Firstly, Author stated that fewer people attended super screen produced movies when compared to last year even after the percentage of positive review increased. Even though percentage of positive reviews increased we are not sure whether the number of movies produced actually increased or decreased when compared to last year. For example, if number of movies produced by super screen where very less and had a positive review when compared to last year. In this scenario, as there were less number of movies the count of people who usually watch super screen movies would eventually be less. Proving this scenario true, will undermines the authors view.
Second, lets consider that number of movies and positive reviews both increased significantly from last year. But what about the preference of the audience? Preferences and taste of people change day to day, hence even after producing good quality movies in numerous amount which will not match the present preference of people will lead to loss. It is equally important to know the preference and trend of present time. Therefore, even proving this right will make authors assumptions weaken.
Third, now lets consider that the preference of people did not change over time. What if number of production houses increased over an year and even they started producing a good quality movies which match the preference of the people? Consequently people interested in watching movies will be divided into number of movies released by different production houses. Eventually, the count who attended for super screen produced movie will be reduced. Therefore, proving this right will surely weakens the authors conclusion .
Finally, authors conclusion is based on fallacious assumptions. Therefore it is no way a cogent assertion that increasing the budget for advertising would help in resolving the problem. Hence, to bolster his position author needs to provide germane evidences to the above mentioned flaws.
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- Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen 59
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 373 350
No. of Characters: 1948 1500
No. of Different Words: 179 200
Fourth Root of Number of Words: 4.395 4.7
Average Word Length: 5.223 4.6
Word Length SD: 2.505 2.4
No. of Words greater than 5 chars: 159 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.65 21.0
Sentence Length SD: 8.211 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.33 0.35
Sentence-Para Coherence: 0.542 0.50
Sentence-Sentence Coherence: 0.124 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 629, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'undermine'
Suggestion: undermine
... less. Proving this scenario true, will undermines the authors view. Second, lets con...
^^^^^^^^^^
Line 13, column 12, Rule ID: LETS_LET[1]
Message: Did you mean 'Let's'?
Suggestion: Let's
...ors assumptions weaken. Third, now lets consider that the preference of people ...
^^^^
Line 13, column 133, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ber of production houses increased over an year and even they started producing a ...
^^
Line 13, column 188, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'movie'?
Suggestion: movie
...n they started producing a good quality movies which match the preference of the peopl...
^^^^^^
Line 13, column 237, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Consequently,
...ich match the preference of the people? Consequently people interested in watching movies wi...
^^^^^^^^^^^^
Line 13, column 492, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'weaken'
Suggestion: weaken
...erefore, proving this right will surely weakens the authors conclusion . Finally, ...
^^^^^^^
Line 13, column 504, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ving this right will surely weakens the authors conclusion . Finally, authors conc...
^^^^^^^
Line 13, column 522, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ll surely weakens the authors conclusion . Finally, authors conclusion is bas...
^^
Line 17, column 65, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...ion is based on fallacious assumptions. Therefore it is no way a cogent assertion that in...
^^^^^^^^^
Transition Words or Phrases used:
actually, but, consequently, finally, first, firstly, hence, if, second, so, therefore, third, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2006.0 2260.96107784 89% => OK
No of words: 373.0 441.139720559 85% => More content wanted.
Chars per words: 5.37801608579 5.12650576532 105% => OK
Fourth root words length: 4.39467950092 4.56307096286 96% => OK
Word Length SD: 2.56178199439 2.78398813304 92% => OK
Unique words: 183.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.490616621984 0.468620217663 105% => OK
syllable_count: 608.4 705.55239521 86% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 48.1939830269 57.8364921388 83% => OK
Chars per sentence: 100.3 119.503703932 84% => OK
Words per sentence: 18.65 23.324526521 80% => OK
Discourse Markers: 5.3 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.168498074172 0.218282227539 77% => OK
Sentence topic coherence: 0.0552208760478 0.0743258471296 74% => OK
Sentence topic coherence SD: 0.0599857150165 0.0701772020484 85% => OK
Paragraph topic coherence: 0.0912436508168 0.128457276422 71% => OK
Paragraph topic coherence SD: 0.0514872033161 0.0628817314937 82% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 13.92 12.5979740519 110% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.