Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of a production company, recommended allocation of greater budgetary share to reaching public through advertising, based on the conclusion that problem lies with lack of public awareness about quality cinema, rather than the quality of the cinema. In order to reach this conclusion, the advertising director used the percentage of positive reviews by movie reviewers as a evidence for the quality of the cinema. However the director makes several major assumptions which need to be analysed before reaching a decision.
Firstly, the major question that needs to be answered is, whether the reviews of movie reviewers a true reflection of the public perspective. It could be that reviewers might rate an artistic movie very high but commonnmovie goers might find the movie boring. Since the production company wants to increase its potential movie watchers, it should inquire the reviews of the movie from the general public. In order to find that they should conduct a survey of the movie goers regarding their opinions on the movie, and find if they find the contents interesting, and if not what are they looking for. If however, the public rated the movie highly, then we should assess other reasons for the fall in viewership.
Secondly, while the author states that the movie goers have fallen, no evidence is provided as to why the said phenomenon occured. A comprehensive analysis is needed to find the reasons for the said fall in the viewership. If the viewership fall is owing to recession, then the appropriate remedy would be to lower the fare, and similar remedy would work in case viwership has fallen because of rising ticket prices. A survey of the mmovie goers and those not continuing could help identify the causes of the said decrease and take appropriate action
Finally, the author states that allocation of higher budget would to reaching public through advertisements need not be the solution. We need to find whether advertising is an effective way to attract audience or not? This could be accomplished by a survey of the existing movie goers, to find out why did they get interested in the first place. It could be that it is because of the cast of the movie, or because of the trailers of the movie which they found amusing. Asking such question would help us ascertain whether advertising would infact be useful.
Even though author has a good suggestion, more evidence is necessary in order to decide that this is infact the way to go. The author needs to provide more evidence regarding the fall of viewership, and the reasons for the same. And also there is a need to evaluate if advertising is infact a useful tool to remedy the situation.
- Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen 52
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 455 350
No. of Characters: 2200 1500
No. of Different Words: 202 200
Fourth Root of Number of Words: 4.619 4.7
Average Word Length: 4.835 4.6
Word Length SD: 2.607 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.75 21.0
Sentence Length SD: 6.767 7.5
Use of Discourse Markers (%): 0.55 0.12
Sentence-Text Coherence: 0.33 0.35
Sentence-Para Coherence: 0.556 0.50
Sentence-Sentence Coherence: 0.126 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 16, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
The advertising director of a production company, recomm...
^^
Line 1, column 101, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ed allocation of greater budgetary share to reaching public through advertising, ...
^^
Line 1, column 398, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... positive reviews by movie reviewers as a evidence for the quality of the cinema....
^
Line 1, column 440, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...evidence for the quality of the cinema. However the director makes several major assump...
^^^^^^^
Line 5, column 270, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s might find the movie boring. Since the production company wants to increase its...
^^
Line 5, column 391, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...quire the reviews of the movie from the general public. In order to find that they should cond...
^^^^^^^^^^^^^^
Line 9, column 450, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...prices. A survey of the mmovie goers and those not continuing could help identify...
^^
Line 13, column 9, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nd take appropriate action Finally, the author states that allocation of hi...
^^
Line 13, column 44, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ally, the author states that allocation of higher budget would to reaching publi...
^^
Line 17, column 257, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...or the same. And also there is a need to evaluate if advertising is infact a usef...
^^
Transition Words or Phrases used:
also, but, finally, first, firstly, however, if, look, regarding, second, secondly, so, then, while, as to, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2263.0 2260.96107784 100% => OK
No of words: 455.0 441.139720559 103% => OK
Chars per words: 4.97362637363 5.12650576532 97% => OK
Fourth root words length: 4.61852021839 4.56307096286 101% => OK
Word Length SD: 2.68702689098 2.78398813304 97% => OK
Unique words: 208.0 204.123752495 102% => OK
Unique words percentage: 0.457142857143 0.468620217663 98% => OK
syllable_count: 706.5 705.55239521 100% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 54.7840889209 57.8364921388 95% => OK
Chars per sentence: 119.105263158 119.503703932 100% => OK
Words per sentence: 23.9473684211 23.324526521 103% => OK
Discourse Markers: 6.63157894737 5.70786347227 116% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0754733129795 0.218282227539 35% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.026086725852 0.0743258471296 35% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.028277679122 0.0701772020484 40% => Sentences are similar to each other.
Paragraph topic coherence: 0.0405977495034 0.128457276422 32% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0276371359008 0.0628817314937 44% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 100.0 98.500998004 102% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.