The editor of a local newspaper sent the following memo to the managing editor of the paper:
“Three years ago when we surveyed our subscribers, they complained about the quality of the reporting and writing in the paper. Since that time, we have made a concerted effort to hire older, more experienced journalists. According to our most recent survey, these changes have made a vast improvement. Not only has our subscriber base grown by 13%, but they also rated us higher on both reporting and writing. Therefore, it is evident that to continue to increase our readership, we should hire the most experienced journalists we can find, and gradually fire our younger, less experienced reporters."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The recommendation of the editor of the local newspaper that they should fire younger and less experienced journalists and instead hire most experienced journalists in order to increase their readership is based on a number of tendentious assumptions. We need several concrete evidences and only in the light of sufficient relevant evidences, will we be able to evaluate the recommendation.
First of all, the editors mentions that three years ago, surveyors complained about the quality of reporting and writing and now,after hiring older more experienced journalists, they have rated them higher on quality of both reporting and writing and posits that this change is entirely attributable to the older and experienced journalists.It could be true that the then young journalists were not competent enough to come up with effective articles and later, more experienced journalists were able to work on the grievances of the subscribers but coming up with better article. At the same time, some other factor can also contribute to the better quality of reporting and writing and subsequently, increase in subscribers.We need to evaluate what exactly the subscribers complained about. It could be that the subscibers complained about the incorrect and dubious information being reported in the papers. They could also complain about a biased article or an incendiary article making a jibe at a particular community or caste or religion.In these cases, hiring more experinced journalists could not have possibly impacted the subscribers rather it was avoidance of such articles that led to improvement in feedbacks and subscriber base.Thus, we need to know what exactly regarding reporting and writing did the subscribers complain about. May be avoiding such contentious or incendiary articles in future can lead to increased readership.
Secondly, it could be that the best of the journalists are actually young reporters and their sensational articles have majorly contributed to the increase in subscribers and positive reviews in the survey.It is important to determine what kind of articles are being favoured by the masses and who are the journalists behind those articles. Instead of categorizing reporters based on age and experience, it is more important to determine those journalists whose articles are most appreciated and acknowledged. If the young but best of the journalists are fired, then it may affect the news paper business negatively by leading to reduction in subscriber base.
Thirdly, it could be that the improvement in quality of reporting and writing could not be merely due to the efforts of the older or more experienced journalists but due to widespread coverage of national and international news.It is possible that previosly the news paper focussed mostly on local news and weather news with limited coverage of national and international news. Thereafter, in the three years, mangement decided to increase their coverage on international news and sensational national news and this change was considered as improvement in the quality or reporting and writing by the subscribers. We need to see if and how the news coverage has changed that could have possibly contributed to increased readership. Categorizing journalists as old or yound or experienced or inexperinced is not likely to improve the sales base if these factors are not considered.Infact firing reporters without proper evaluation of their contribution to increased readership could be detrimental. The newspaper can also use bright colours or change font format that improved the looka nd appeal
Thus,we need answers on what exactly the subscribers complained about; was it the quality of writing or content, the contribution of the existing journalists and how their articles are perceived and changes in news coverage or format of presentation to evaluate whether the recomendation is valid or not.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 615 350
No. of Characters: 3249 1500
No. of Different Words: 248 200
Fourth Root of Number of Words: 4.98 4.7
Average Word Length: 5.283 4.6
Word Length SD: 3.061 2.4
No. of Words greater than 5 chars: 234 100
No. of Words greater than 6 chars: 200 80
No. of Words greater than 7 chars: 158 40
No. of Words greater than 8 chars: 114 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 36.176 21.0
Sentence Length SD: 19.318 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.345 0.35
Sentence-Para Coherence: 0.568 0.50
Sentence-Sentence Coherence: 0.149 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 129, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , after
...quality of reporting and writing and now,after hiring older more experienced journalis...
^^^^^^
Line 5, column 342, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...o the older and experienced journalists.It could be true that the then young journ...
^^
Line 5, column 727, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: We
...d subsequently, increase in subscribers.We need to evaluate what exactly the subsc...
^^
Line 5, column 1045, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: In
...rticular community or caste or religion.In these cases, hiring more experinced jou...
^^
Line 5, column 1243, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Thus
...vement in feedbacks and subscriber base.Thus, we need to know what exactly regarding...
^^^^
Line 9, column 207, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...bers and positive reviews in the survey.It is important to determine what kind of ...
^^
Line 9, column 586, Rule ID: NEWS_PAPER[1]
Message: Did you mean 'newspaper'? This word sequence is usually spelled together.
Suggestion: newspaper
...lists are fired, then it may affect the news paper business negatively by leading to reduc...
^^^^^^^^^^
Line 13, column 229, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...rage of national and international news.It is possible that previosly the news pap...
^^
Line 13, column 263, Rule ID: NEWS_PAPER[1]
Message: Did you mean 'newspaper'? This word sequence is usually spelled together.
Suggestion: newspaper
... news.It is possible that previosly the news paper focussed mostly on local news and weath...
^^^^^^^^^^
Line 13, column 880, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Infact
...ase if these factors are not considered.Infact firing reporters without proper evaluat...
^^^^^^
Line 17, column 5, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , we
...t improved the looka nd appeal Thus,we need answers on what exactly the subscr...
^^^
Transition Words or Phrases used:
actually, also, but, first, if, look, may, regarding, second, secondly, so, then, third, thirdly, thus, kind of, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 45.0 11.1786427146 403% => Less conjunction wanted
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 42.0 28.8173652695 146% => Less pronouns wanted
Preposition: 85.0 55.5748502994 153% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 3317.0 2260.96107784 147% => OK
No of words: 606.0 441.139720559 137% => Less content wanted.
Chars per words: 5.47359735974 5.12650576532 107% => OK
Fourth root words length: 4.96155895361 4.56307096286 109% => OK
Word Length SD: 3.17697181433 2.78398813304 114% => OK
Unique words: 254.0 204.123752495 124% => OK
Unique words percentage: 0.419141914191 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 1042.2 705.55239521 148% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 4.96107784431 282% => Less pronouns wanted as sentence beginning.
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 40.0 22.8473053892 175% => The Avg. Sentence Length is relatively long.
Sentence length SD: 136.703799833 57.8364921388 236% => The lengths of sentences changed so frequently.
Chars per sentence: 221.133333333 119.503703932 185% => OK
Words per sentence: 40.4 23.324526521 173% => OK
Discourse Markers: 8.33333333333 5.70786347227 146% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.188296728797 0.218282227539 86% => OK
Sentence topic coherence: 0.0701887472306 0.0743258471296 94% => OK
Sentence topic coherence SD: 0.0401433074483 0.0701772020484 57% => OK
Paragraph topic coherence: 0.10569483271 0.128457276422 82% => OK
Paragraph topic coherence SD: 0.0489936036193 0.0628817314937 78% => OK
Essay readability:
automated_readability_index: 24.5 14.3799401198 170% => OK
flesch_reading_ease: 22.42 48.3550499002 46% => Flesch_reading_ease is low.
smog_index: 13.0 7.1628742515 181% => OK
flesch_kincaid_grade: 20.1 12.197005988 165% => OK
coleman_liau_index: 15.33 12.5979740519 122% => OK
dale_chall_readability_score: 9.24 8.32208582834 111% => OK
difficult_words: 139.0 98.500998004 141% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 18.0 11.1389221557 162% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.