The following appeared in a memorandum from the manager of KNOW radio station.
"Several factors indicate that KNOW radio can no longer succeed as a rock-and-roll music station. Consider,
for example, that the number of people in our listening area over fifty years of age has increased dramatically, while our total number of
listeners has declined. Also, music stores in our area report decreased sales of rock-and-roll music. Finally, continuous news stations in neighboring cities
have been very successful. We predict that switching KNOW radio from rock-and-roll music to 24-hour news will allow the station to attract older listeners and make KNOW radio more profitable than ever."
Write a response in which you discuss what questions would need to be answered in order to decide whether the prediction and the argument on which it is based are
reasonable. Be sure to explain how the answers to these questions would help to evaluate the prediction.
The recommendation of the manager of KNOW radio station to switch from rock-and-roll music to 24 hours news in order to attract older listerners and make KNOW radio more
profitable is based on a number of tendentious and naive assumptions. We need concrete evidences about many concomitant factors in order to evaluate the prediction made
by the manager.
First of all, out of the several factors suggested, the manager claims that the total number of listeners have declines and people over the age of fifty has dramatically
increased and bases his prediction of rock-and-roll music not succeeding due to these reasons. Here,the manager naively generalizes his assumption about people over
fifty years old.The manager does not provide any evidence to back his claim. It could be that many or most of the people over the age of fifty prefer rock-and-roll
music to classical music or news programs. In this situation, switching from rock-and-roll music could be detrimental to the radio station's popularity and can affect the business adversely.
Also, it could be that though the number of old people over the age of fifty increased, a significant percentage of the loyal listeners are the youngsters who prefer rock-and-roll music.
Changing from this to news program that effectively lead to loss of view base and subsequently predicted results of increased profit willnot be achieved and rather the station will be running into losses.
Thus, we need evidences on the preferences of the people over fifty years old and also, of all the other viewers of the radio station. A survey with relevant questions would
provide us evidence required to evaluate the prediction.
Though the manager claims that the total number of listeners have declined and percentage of older people increased, we do not know the extent of it. We need
percentage or numbers of the decline and increase in the percentage of people.If the older people population has increase by 10% while the total number of viewers declines by only 2%, then switching from
rock-and-roll music to 24 hours news program might not be effective. Also, total numbers of listeners could have declines due to multiple reasons and not just for playing rock-and-roll music.
It could be that rock-and-roll was the only genre broadcasted by KNOW radio station and people in search for diversity switched to other stations. It could be possible that KNOW radio station broadcasts a lot of
commercials in between radip programs that adds to the chagrin of the listeners. Listeners could also have switched to other channels because of disturbance in the channel of KNOW station.
Thus, we need to know the actual reasons as to why listeners declined. If it was due to disturbance in the channel, switching programs is not going to restore listener base or lead to
increased profitability. Similarly, if monotony is the problem then switching from rock-and-roll to 24 hour news program will have the same effect and npot achieve the desired result of attracting listeners.
They would perhaps need to diversify andmake their programs versatile engaging people from all age groups and preferences. Thus,we need evidences on the actual reasons for reduction in listeners.
The manager also bases his assumption that since music stores in their region reported decreased sales in rock-and-roll music, it signifies reduced preferences in that genre. Decrease in sales can be attributed to
a number of reasons; digital piracy have enabled people to download songs for free and thus, they need not spend money. It could be that music stores in general were facing low sales across all genres and not just rock-and-roll music.
Evidences on the overall sales of all music genres in the music stores could help us determine the validity of the prediction and if at all it will achieve desired results or not.
Lastly, the manager cites the example of success of the new stations in neibouring cities and claims that they are successful because of not playing rock and roll music. However, we have no evidence on how
those radio stations operate. They can play rock and roll music but make things interesting by bringing popular pop stars in their programs that leads to increased number of listeners. May be there is no disturbance in their channel.
Or may be they balance rock and roll with other types of music and also conduct various games and offer prizes to actively engage their listeners. These radio stations might not be playing 24 hours news but
the way they operate makes significant differenece and contributes to their success.
Thus, we need answers to preferences of listeners, numbers of reduction and reasons for reduction and overall sales report of the music stores along with reports on how other successful music stations operate in order to evaluate the prediction.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-11-25 | mmtsaha92 | 55 | view |
| 2019-10-12 | kobiniloy74 | 69 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 45 15
No. of Words: 797 350
No. of Characters: 3967 1500
No. of Different Words: 289 200
Fourth Root of Number of Words: 5.313 4.7
Average Word Length: 4.977 4.6
Word Length SD: 2.714 2.4
No. of Words greater than 5 chars: 276 100
No. of Words greater than 6 chars: 222 80
No. of Words greater than 7 chars: 145 40
No. of Words greater than 8 chars: 102 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.711 21.0
Sentence Length SD: 9.701 7.5
Use of Discourse Markers (%): 0.467 0.12
Sentence-Text Coherence: 0.27 0.35
Sentence-Para Coherence: 0.757 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 27 5
Grammar and spelling errors:
Line 3, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Profitable
...r listerners and make KNOW radio more profitable is based on a number of tendentious and...
^^^^^^^^^^
Line 5, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: By
...order to evaluate the prediction made by the manager. First of all, out of ...
^^
Line 11, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Increased
...ver the age of fifty has dramatically increased and bases his prediction of rock-and-ro...
^^^^^^^^^
Line 11, column 58, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...es his prediction of rock-and-roll music not succeeding due to these reasons. Her...
^^
Line 11, column 101, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
...ot succeeding due to these reasons. Here,the manager naively generalizes his assumpt...
^^^^
Line 13, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Fifty
...izes his assumption about people over fifty years old.The manager does not provide ...
^^^^^
Line 13, column 17, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...ion about people over fifty years old.The manager does not provide any evidence t...
^^^
Line 15, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Music
...he age of fifty prefer rock-and-roll music to classical music or news programs. In...
^^^^^
Line 15, column 133, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...music could be detrimental to the radio stations popularity and can affect the business ...
^^^^^^^^
Line 23, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Provide
...survey with relevant questions would provide us evidence required to evaluate the pr...
^^^^^^^
Line 25, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... required to evaluate the prediction. Though the manager claims that the tota...
^^^^
Line 27, column 159, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...we do not know the extent of it. We need percentage or numbers of the decline an...
^^^^
Line 29, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Percentage
... not know the extent of it. We need percentage or numbers of the decline and increase ...
^^^^^^^^^^
Line 29, column 80, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: If
...nd increase in the percentage of people.If the older people population has increas...
^^
Line 31, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Rock-and-roll
...ines by only 2%, then switching from rock-and-roll music to 24 hours news program might no...
^^^^^^^^^^^^^
Line 35, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Commercials
...OW radio station broadcasts a lot of commercials in between radip programs that adds to ...
^^^^^^^^^^^
Line 37, column 185, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...oing to restore listener base or lead to increased profitability. Similarly, if ...
^^^^
Line 39, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Increased
...to restore listener base or lead to increased profitability. Similarly, if monotony i...
^^^^^^^^^
Line 39, column 115, Rule ID: CD_NN[1]
Message: Possible agreement error. The noun 'program' seems to be countable, so consider using: 'programs'.
Suggestion: programs
...hing from rock-and-roll to 24 hour news program will have the same effect and npot achi...
^^^^^^^
Line 41, column 129, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , we
...rom all age groups and preferences. Thus,we need evidences on the actual reasons fo...
^^^
Line 43, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...l reasons for reduction in listeners. The manager also bases his assumption t...
^^^^
Line 47, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: A
...crease in sales can be attributed to a number of reasons; digital piracy have ...
^
Line 51, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... will achieve desired results or not. Lastly, the manager cites the example o...
^^^^
Line 55, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Those
... However, we have no evidence on how those radio stations operate. They can play r...
^^^^^
Line 57, column 5, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: maybe
... no disturbance in their channel. Or may be they balance rock and roll with other t...
^^^^^^
Line 59, column 2, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...ght not be playing 24 hours news but the way they operate makes significant diff...
^^^
Line 61, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ece and contributes to their success. Thus, we need answers to preferences of...
^^^^
Transition Words or Phrases used:
also, but, first, however, if, lastly, may, similarly, so, then, thus, while, as to, in general, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 29.0 12.9520958084 224% => Less auxiliary verb wanted.
Conjunction : 45.0 11.1786427146 403% => Less conjunction wanted
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 53.0 28.8173652695 184% => Less pronouns wanted
Preposition: 122.0 55.5748502994 220% => Less preposition wanted.
Nominalization: 26.0 16.3942115768 159% => OK
Performance on vocabulary words:
No of characters: 4117.0 2260.96107784 182% => OK
No of words: 793.0 441.139720559 180% => Less content wanted.
Chars per words: 5.19167717528 5.12650576532 101% => OK
Fourth root words length: 5.30662375533 4.56307096286 116% => OK
Word Length SD: 2.77136555004 2.78398813304 100% => OK
Unique words: 298.0 204.123752495 146% => OK
Unique words percentage: 0.37578814628 0.468620217663 80% => More unique words wanted or less content wanted.
syllable_count: 1244.7 705.55239521 176% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 18.0 4.96107784431 363% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.76447105788 91% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 32.0 19.7664670659 162% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 54.7181610477 57.8364921388 95% => OK
Chars per sentence: 128.65625 119.503703932 108% => OK
Words per sentence: 24.78125 23.324526521 106% => OK
Discourse Markers: 3.40625 5.70786347227 60% => More transition words/phrases wanted.
Paragraphs: 26.0 5.15768463074 504% => Less paragraphs wanted.
Language errors: 27.0 5.25449101796 514% => Less language errors wanted.
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.327141486396 0.218282227539 150% => OK
Sentence topic coherence: 0.10337400821 0.0743258471296 139% => OK
Sentence topic coherence SD: 0.0678991597993 0.0701772020484 97% => OK
Paragraph topic coherence: 0.110191791545 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.0752925391674 0.0628817314937 120% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.12 12.5979740519 104% => OK
dale_chall_readability_score: 7.99 8.32208582834 96% => OK
difficult_words: 159.0 98.500998004 161% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.