The following appeared in a memo from the new vice president of Sartorian, a company that manufactures men's clothing.
"Five years ago, at a time when we had difficulties in obtaining reliable supplies of high quality wool fabric, we discontinued production of our alpaca overcoat. Now that we have a new fabric supplier, we should resume production. This coat should sell very well: since we have not offered an alpaca overcoat for five years and since our major competitor no longer makes an alpaca overcoat, there will be pent-up customer demand. Also, since the price of most types of clothing has increased in each of the past five years, customers should be willing to pay significantly higher prices for alpaca overcoats than they did five years ago, and our company profits will increase."
The argument that appears on the memo from the Vice President of sartorian, a men's clothing manufacturer that, manufacturing Alpaca overcoats after a gap of five years would surely raise the profits of the company, is not completely logical as it has several flaws.
Firstly, the Vice president assumes that there would be a higher customer demand for Alpaca overcoats, since they have not been manufactured by Sartorian, or their competitors for a few years. It only takes in account the current manufacturing status of the company's major competitor. The public might have moved on to other small scale clothing industries of local businesses to meet the demand for Alpaca overcoats.
Secondly, the argument assumes that the demand for Alpaca overcoats have remained steady and has not been met over the past five years since Sartorian stopped manufacturing them. The public might have found other alternative products, such as faux-fur overcoats, which, in case if cheaper, would result into a cessation of demand for the Alpaca coats in the market.
Thirdly, the assumption that the customers would be ready to significantly higher prices that they did five years ago seems unreasonable. A lot of factors are involved in determining the price of a product in the market. Even if Alpaca coats are of high demand once launched by Sartorian, an extremely high price tag might actually repel customers who cannot afford it. Hence, if the Alpaca overcoats are not sold because of their high price, it would definitely result to a loss for the company.
Hence, we can infer that, the Vice President's conclusion that Sartorian men's clothing would definitely earn huge profits once it starts manufacturing Alpaca overcoats have been found to be illogical. However, the argument, can be strengthened by conducting and providing information of a market survey. the market survey must take into account the trends of Alpaca overcoat demand in the market, presence of alternative products, increase or decrease in the prices, and whether there are other competitors manufacturing the same products. This statistical data would help to asses if Sartorian would gain profits upon manufacturing Alpaca overcoats.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 2 2
No. of Sentences: 13 15
No. of Words: 352 350
No. of Characters: 1813 1500
No. of Different Words: 167 200
Fourth Root of Number of Words: 4.331 4.7
Average Word Length: 5.151 4.6
Word Length SD: 2.775 2.4
No. of Words greater than 5 chars: 131 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.077 21.0
Sentence Length SD: 10.373 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.403 0.35
Sentence-Para Coherence: 0.636 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 498, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...itely result to a loss for the company. Hence, we can infer that, the Vice Presi...
^^^^^
Line 9, column 304, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...oviding information of a market survey. the market survey must take into account th...
^^^
Line 9, column 651, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ts upon manufacturing Alpaca overcoats.
^^^^^
Transition Words or Phrases used:
actually, first, firstly, hence, however, if, second, secondly, so, then, third, thirdly, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1863.0 2260.96107784 82% => OK
No of words: 352.0 441.139720559 80% => More content wanted.
Chars per words: 5.29261363636 5.12650576532 103% => OK
Fourth root words length: 4.33147354134 4.56307096286 95% => OK
Word Length SD: 2.84967822736 2.78398813304 102% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.5 0.468620217663 107% => OK
syllable_count: 588.6 705.55239521 83% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 52.9723166053 57.8364921388 92% => OK
Chars per sentence: 133.071428571 119.503703932 111% => OK
Words per sentence: 25.1428571429 23.324526521 108% => OK
Discourse Markers: 6.92857142857 5.70786347227 121% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.16746374483 0.218282227539 77% => OK
Sentence topic coherence: 0.0646230317758 0.0743258471296 87% => OK
Sentence topic coherence SD: 0.0643849409102 0.0701772020484 92% => OK
Paragraph topic coherence: 0.113860593936 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0682839730649 0.0628817314937 109% => OK
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 37.64 48.3550499002 78% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 13.7 12.5979740519 109% => OK
dale_chall_readability_score: 8.64 8.32208582834 104% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.