The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"In order to stop the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. By implementing similar changes in our other stores, Movies Galore can increase profits without jeopardizing our reputation for offering great movies at low prices."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The given recommendation will be able to obtain the predicted results only if the numerous stated and unstated assumptions prove to be true. Many unwarranted claims have been made in this recommendation without which the drawn conclusion gets nullified.
It is stated in the beginning of the recommendation that reducing operating expenses at the ten rental stores of Movies Galore will help in reversing the recent decline in their profits. We have insufficient information regarding the amount of decrease in profits or regarding which stores affected the decline in their profits the most. Even if the statistical values are made available, there is no guarantee that reducing the operational costs will help in increasing the profits. A proper and valid research and survey about the variations of profits in each of store of Movies Galore, and a well-analyzed report regarding the various reasons for the decrease in profits can serve to provide an accurate solution for the problem at hand. In the later part of the recommendation, it is also claimed that increasing their rental prices will not be a viable option for improving profits, given the reputation of Movies Galore and its fame for special bargains. Yet again, there is no proof or assurance that taking this route to improve profits will not yield the desired results, because of lack of sufficient information.
Furthermore, a comparision is being made with a change that was brought about a month ago in one of the stores of Movies Galore, in downtown Marston. It is said that the store in Marston brought about a decrease in its operating expenses by shifting its closing time from 9:00 pm to 6:00 pm. It also reduced its stock by eliminating movies that are more than five years old. Then the recommendation goes on to assert that implementing similar changes in every other store of Movies Galore is sure to reverse the decline in profits without jeopardizing their reputation of offering great movies at cheap costs. I beg to differ with the owner’s point of view. Firstly, no evidence has been provided showing the increase in profits of the store in Marston. It’s only been told that they successfully reduced their operational costs, but it does not say anything about their profits. In case the assumption that reduction in operational costs led to reduced profits is considered true, the people living all the other areas in which the store is located cannot be compared or expected to react in the same way as the people of Marston.
For example, the residents of Marston might be brimming with youngsters and millenials who do not enjoy movies that are older than five years, but that might not be the case in other areas. In another area where Movies Galore is located, most of the residents might actually belong to an older age group, who enjoy movies from their age and time. There could be several other reasons which led to the decrease in operation costs in the downtown of Marston, but bringing about the same changes in every other store of Movies Galore will not guarantee a reversal of the decline in profits.
In conclusion, the argument is riddled with many fallacies which do not support the conclusion drawn. Unless and until a thorough research is carried out regarding the decline in profits for the video rental chain and statistical evidence is provided to support the same, the predicted result is unlikely to happen.
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- The following appeared in a memorandum from the owner of Movies Galore a chain of movie rental stores In order to stop the recent decline in our profits we must reduce operating expenses at Movies Galore s ten movie rental stores Since we are famous for o 58
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 11 2
No. of Spelling Errors: 6 2
No. of Sentences: 21 15
No. of Words: 578 350
No. of Characters: 2798 1500
No. of Different Words: 247 200
Fourth Root of Number of Words: 4.903 4.7
Average Word Length: 4.841 4.6
Word Length SD: 2.65 2.4
No. of Words greater than 5 chars: 201 100
No. of Words greater than 6 chars: 152 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.524 21.0
Sentence Length SD: 9.902 7.5
Use of Discourse Markers (%): 0.762 0.12
Sentence-Text Coherence: 0.312 0.35
Sentence-Para Coherence: 0.312 0.50
Sentence-Sentence Coherence: 0.083 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 5, column 120, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'thorough research'.
Suggestion: thorough research
... the conclusion drawn. Unless and until a thorough research is carried out regarding the decline in...
^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, furthermore, if, regarding, so, then, well, for example, in conclusion, in the same way
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 91.0 55.5748502994 164% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2855.0 2260.96107784 126% => OK
No of words: 576.0 441.139720559 131% => OK
Chars per words: 4.95659722222 5.12650576532 97% => OK
Fourth root words length: 4.89897948557 4.56307096286 107% => OK
Word Length SD: 2.69471681667 2.78398813304 97% => OK
Unique words: 258.0 204.123752495 126% => OK
Unique words percentage: 0.447916666667 0.468620217663 96% => OK
syllable_count: 893.7 705.55239521 127% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 56.9190059877 57.8364921388 98% => OK
Chars per sentence: 135.952380952 119.503703932 114% => OK
Words per sentence: 27.4285714286 23.324526521 118% => OK
Discourse Markers: 5.90476190476 5.70786347227 103% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.349522608982 0.218282227539 160% => OK
Sentence topic coherence: 0.103386880624 0.0743258471296 139% => OK
Sentence topic coherence SD: 0.0920038900394 0.0701772020484 131% => OK
Paragraph topic coherence: 0.171028242169 0.128457276422 133% => OK
Paragraph topic coherence SD: 0.116969598033 0.0628817314937 186% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 8.29 8.32208582834 100% => OK
difficult_words: 121.0 98.500998004 123% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.