The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"Because of declining profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Raising prices is not a good option, since we are famous for our low prices. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 p.m. rather than 9:00 p.m. and reduced its overall inventory by no longer stocking any DVD released more than five years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Movies Galore stores as our best strategies for improving profits."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
Movies Galore's owner argues that closing their stores earlier and reducing the stock of movies will help them cope up with declining profits. They provide the evidence of a store in downtown Marston that did the same and reduced their operating costs by a significant proportion. However, the argument is seriously flawed and the owner need to provide following questions before a recommendation can be made.
Firstly, are the operating costs significant enough to be reduced? It might be that they are already very low and it is the people who, in the presence of streaming services like Netflix and Hotstar, do not use Movies Galore's stores to buy movies.They might enjoy the convenience of these streaming services and do not bother to visit Movies Galore stores to rent out movies. In such a scenario, even reducing the operating costs will not lead to better profits.
Secondly, what are the sales statistics of downtown Marston store that implemented the recommendations? It is mentioned that the store reduced its operating expenses which is expected, but did it gain profit by doing that? This is the question that needs to be answered for judging the recommendation's validity.It is possible that the store lost its reputation in the community by implementing these changes. If this is true then the changes are specious. It might be possible that the store lost even more customers by doing so, in which case the argument would not hold water.
Thirdly, will reducing stock not jeopardise the good name of Movies Galore? A statistical analysis of the movies rented out by the customers is necessary before reducing the stock of movies. It might be possible that people come to Movies Galore to get the classics such as Godfather and American psycho. If this is true, reducing the stockpile would tarnish the image of Movies Galore, lead to a further decline in the customers and hence the profits. In addition to this, one must enquire whether closing the store early will lead to loss of customers? Another statistical analysis on the times of purchases will provide the most busy hours of the stores. For instance, if it is found that people come to Movies Galore after 6 pm for renting movies for late night binge watching, then it would be detrimental to Movies Galore to shut down the stores at 6 pm. They would lose most of the customers and their profits will decline even further.
To conclude,the argument proposed by Movies Galore's owner, as it stands now, is flawed. The above questions must be answered before implementing any operational changes at Movies Galore. Answering these questions will lead to definitive conclusion about the viability of making such changes.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 453 350
No. of Characters: 2200 1500
No. of Different Words: 198 200
Fourth Root of Number of Words: 4.613 4.7
Average Word Length: 4.857 4.6
Word Length SD: 2.591 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 117 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.591 21.0
Sentence Length SD: 10.214 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.302 0.35
Sentence-Para Coherence: 0.513 0.50
Sentence-Sentence Coherence: 0.053 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 248, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: They
...use Movies Galores stores to buy movies.They might enjoy the convenience of these st...
^^^^
Line 5, column 287, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'recommendations'' or 'recommendation's'?
Suggestion: recommendations'; recommendation's
...at needs to be answered for judging the recommendations validity.It is possible that the store ...
^^^^^^^^^^^^^^^
Line 5, column 312, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...or judging the recommendations validity.It is possible that the store lost its rep...
^^
Line 5, column 410, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ommunity by implementing these changes. If this is true then the changes are speci...
^^
Line 7, column 15, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'reduce'
Suggestion: reduce
... would not hold water. Thirdly, will reducing stock not jeopardise the good name of M...
^^^^^^^^
Line 9, column 12, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
...ill decline even further. To conclude,the argument proposed by Movies Galores own...
^^^^
Transition Words or Phrases used:
but, first, firstly, hence, however, if, second, secondly, so, then, third, thirdly, for instance, in addition, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2253.0 2260.96107784 100% => OK
No of words: 450.0 441.139720559 102% => OK
Chars per words: 5.00666666667 5.12650576532 98% => OK
Fourth root words length: 4.6057793516 4.56307096286 101% => OK
Word Length SD: 2.6860232664 2.78398813304 96% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.455555555556 0.468620217663 97% => OK
syllable_count: 705.6 705.55239521 100% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 53.8096776143 57.8364921388 93% => OK
Chars per sentence: 102.409090909 119.503703932 86% => OK
Words per sentence: 20.4545454545 23.324526521 88% => OK
Discourse Markers: 5.40909090909 5.70786347227 95% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.277524348736 0.218282227539 127% => OK
Sentence topic coherence: 0.0892845299651 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0814448539396 0.0701772020484 116% => OK
Paragraph topic coherence: 0.167155893375 0.128457276422 130% => OK
Paragraph topic coherence SD: 0.0829645964958 0.0628817314937 132% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 7.93 8.32208582834 95% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.