The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from the viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former lever."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
According to the author, he emphasizes the importance of restoring the time devoted to weather and local news to its former level in late-night programs. He justifies the reason by claiming that there have been complaints about the weather and local news and also the losing advertising revenue of the television station. However, the argument is based on certain unpersuasive and illogical assumptions.
Firstly, the author fails to provide pieces of evidence regarding what type of complaints have they received from the viewers regarding weather and local news. The author assumes that the complaints are only regarding not enough coverage of local and weather news. For instance, viewers might have complained that only some parts of the country are included in the weather report, what if some of the parts are not given weather updates of their locality? Also what if only 1000 to 2000 viewers are complaining about the weather and local news coverage? This number might seem huge at first but if the population of the country is in the millions then this number is not the right estimate to come to a conclusion.
Secondly, the author fails to give reasons for the cancellation of advertising contracts with local news businesses. He assumes the contracts are cancelled only because they do not get proper coverage but there might be other reasons for cancellation. For example, local businesses might have found other television stations with lesser costs to advertise, or they might have decided to invest more in hoardings and pamphlets rather than television advertisements, or they might be having financial constraints with their businesses which has resulted in cost-cutting. Therefore, if the author provides evidence with proper reasons for canceling then it may be posed as a valid argument.
Lastly, there is no evidence on how the restoration of local news and weather news would attract more audience and viewers back to their stations. Only weather and local news may not be the interest of viewers to watch their television station and there might be other varied reasons. For instance, viewers would want some entertainment shows or games while watching the news, or they want lesser advertisements during news so that it does not hamper their viewing experience, or they might want news not only specific to their region and locality but also about world news. There are various factors that would contribute to increasing the viewership of a television station but the author fails to give proper evidence for their strategy to increase viewership.
Therefore, if the author is able to give the pieces of evidence mentioned above along with proper justifications, then it would be appropriate for the television station to restore the devoted time for weather and local news to its former level.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 7 2
No. of Sentences: 17 15
No. of Words: 458 350
No. of Characters: 2326 1500
No. of Different Words: 187 200
Fourth Root of Number of Words: 4.626 4.7
Average Word Length: 5.079 4.6
Word Length SD: 2.645 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 131 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.941 21.0
Sentence Length SD: 10.015 7.5
Use of Discourse Markers (%): 0.941 0.12
Sentence-Text Coherence: 0.38 0.35
Sentence-Para Coherence: 0.589 0.50
Sentence-Sentence Coherence: 0.124 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 390, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...included in the weather report, what if some of the parts are not given weather updates of ...
^^^^^^^^^^^
Line 3, column 457, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...iven weather updates of their locality? Also what if only 1000 to 2000 viewers are c...
^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, lastly, may, regarding, second, secondly, so, then, therefore, while, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 2375.0 2260.96107784 105% => OK
No of words: 458.0 441.139720559 104% => OK
Chars per words: 5.18558951965 5.12650576532 101% => OK
Fourth root words length: 4.62611441266 4.56307096286 101% => OK
Word Length SD: 2.73845524439 2.78398813304 98% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.423580786026 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 731.7 705.55239521 104% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 63.2713713775 57.8364921388 109% => OK
Chars per sentence: 139.705882353 119.503703932 117% => OK
Words per sentence: 26.9411764706 23.324526521 116% => OK
Discourse Markers: 7.94117647059 5.70786347227 139% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.245111619475 0.218282227539 112% => OK
Sentence topic coherence: 0.0961273782583 0.0743258471296 129% => OK
Sentence topic coherence SD: 0.066605466168 0.0701772020484 95% => OK
Paragraph topic coherence: 0.163679437049 0.128457276422 127% => OK
Paragraph topic coherence SD: 0.0624902603654 0.0628817314937 99% => OK
Essay readability:
automated_readability_index: 16.5 14.3799401198 115% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.12 12.5979740519 104% => OK
dale_chall_readability_score: 8.55 8.32208582834 103% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.