The memorandum of the business manager seems to be convincing against the increased coverage of national news and lesser time being devoted to weather and local news. But there are many aspects which have not been mentioned clearly and cast doubt upon the decision to restore the time devoted to weather and local news to its formal level.
While addressing the viewers' complaints is the right thing to do for the news station, it has not been mentioned about what led to this change of increased time alloted to national news. It may be the case that prior to this change, there were much more number of complaints urging the channel to focus more on national news instead of local news.
Secondly, the memorandum mentions the increase in the number of local business advertising contracts being cancelled post the switch to national news. But there is no mention about impact of this change upon the advertising contracts of major businesses that operate across the nation. While losing local business advertising contracts will surely have adverse effects on revenues, but it maybe the case that the revenues have actually increased due to the canvassing of bigger contracts from nationally and internationally operating businesses.
Most of the complaints are concerned with the station's coverage of weather and local news. It is nowhere mentioned whether the concern is about the time or the content. Maybe rather than increasing the local news' time, enhancing the content would help.
There is no mention of the reason why local businesses have canceled their contracts with the station. It maybe the reason that they are not happy with the content of the local news being shown rather than the time being devoted to it. A mention of the same would have made the picture more clear.
Also, the memorandum highlights only the decreasing popularity of the television station among the local viewers. But there is no record of the overall increase or decrease in the viewers of the station at national or international level.
The presence of abovesaid evidences would have made the picture more clear that whether switching back to giving more coverage to local news and weather will actually benefit the station more or the present case is is in the best interests of the television station with increased number of viewers and advertising contracts.
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Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 390 350
No. of Characters: 1939 1500
No. of Different Words: 157 200
Fourth Root of Number of Words: 4.444 4.7
Average Word Length: 4.972 4.6
Word Length SD: 2.529 2.4
No. of Words greater than 5 chars: 135 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.375 21.0
Sentence Length SD: 10.481 7.5
Use of Discourse Markers (%): 0.562 0.12
Sentence-Text Coherence: 0.396 0.35
Sentence-Para Coherence: 0.709 0.50
Sentence-Sentence Coherence: 0.126 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 7, column 23, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ng businesses. Most of the complaints are concerned with the stations coverage...
^^
Line 7, column 48, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
... the complaints are concerned with the stations coverage of weather and local news. It ...
^^^^^^^^
Line 13, column 213, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: is
...it the station more or the present case is is in the best interests of the television...
^^^^^
Transition Words or Phrases used:
actually, also, but, may, second, secondly, so, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1984.0 2260.96107784 88% => OK
No of words: 390.0 441.139720559 88% => More content wanted.
Chars per words: 5.08717948718 5.12650576532 99% => OK
Fourth root words length: 4.44391917772 4.56307096286 97% => OK
Word Length SD: 2.55088903042 2.78398813304 92% => OK
Unique words: 164.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.420512820513 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 616.5 705.55239521 87% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 66.3922705874 57.8364921388 115% => OK
Chars per sentence: 124.0 119.503703932 104% => OK
Words per sentence: 24.375 23.324526521 105% => OK
Discourse Markers: 3.3125 5.70786347227 58% => More transition words/phrases wanted.
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.362834968066 0.218282227539 166% => OK
Sentence topic coherence: 0.145698529667 0.0743258471296 196% => OK
Sentence topic coherence SD: 0.0889831106887 0.0701772020484 127% => OK
Paragraph topic coherence: 0.203783269937 0.128457276422 159% => OK
Paragraph topic coherence SD: 0.0910575846258 0.0628817314937 145% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.54 12.5979740519 100% => OK
dale_chall_readability_score: 7.74 8.32208582834 93% => OK
difficult_words: 72.0 98.500998004 73% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.