The following is the memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
While it might make sense to restore the time devoted to weather and local news to its former level in order to attract more viewers and avoid losing further advertising revenues, there are some evidences that need to be addressed in order to evaluate the argument.
It is possible that a new television station has come up in the previous year and it airs programmes with a high quality location specific content which has attracted a lot of viewers. Additionally, to attract advertisers, it might have kept the cost of advertising low. This might explain why the local businesses would want to sign advertising contracts with this new television station. If this is indeed the case, then just increasing the time devoted to weather and local news will neither attract more viewers nor would it stop the local businesses to cancel their advertising contracts. A better way to handle the problem would be to reduce the rates of advertising to a competent level.
The present status of the society's economy can also be a reason for the businesses to cancel their contracts. If the society is going through a period of recession, then the businesses would understandably find ways to cut their costs and could therefore cancel the advertising contracts. They would rather try to find an alternative cheaper mode of advertising. Such a case, if true, will undermine the conclusion of the business manager of the television station.
Further, more details about the complaints are required. It might be that the complaints are about the deterioration in the quality of the weather and local news, and not about the quantity of such a program. The remedy then would be to improve the content rather than just increase the time of a mediocre program.
In conclusion, there are some evidences that might undermine the business manager's conclusion that devoting more time to weather and local news will restore the way the television station was performing in the past.
| Post date | Users | Rates | Link to Content |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 328 350
No. of Characters: 1608 1500
No. of Different Words: 152 200
Fourth Root of Number of Words: 4.256 4.7
Average Word Length: 4.902 4.6
Word Length SD: 2.7 2.4
No. of Words greater than 5 chars: 109 100
No. of Words greater than 6 chars: 94 80
No. of Words greater than 7 chars: 57 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.429 21.0
Sentence Length SD: 10.259 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.357 0.35
Sentence-Para Coherence: 0.61 0.50
Sentence-Sentence Coherence: 0.089 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 393, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...cts with this new television station. If this is indeed the case, then just incre...
^^
Line 9, column 75, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...ences that might undermine the business managers conclusion that devoting more time to w...
^^^^^^^^
Transition Words or Phrases used:
also, if, so, then, therefore, while, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1646.0 2260.96107784 73% => OK
No of words: 328.0 441.139720559 74% => More content wanted.
Chars per words: 5.01829268293 5.12650576532 98% => OK
Fourth root words length: 4.25567506705 4.56307096286 93% => OK
Word Length SD: 2.76723816812 2.78398813304 99% => OK
Unique words: 152.0 204.123752495 74% => More unique words wanted.
Unique words percentage: 0.463414634146 0.468620217663 99% => OK
syllable_count: 512.1 705.55239521 73% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 59.2301374612 57.8364921388 102% => OK
Chars per sentence: 117.571428571 119.503703932 98% => OK
Words per sentence: 23.4285714286 23.324526521 100% => OK
Discourse Markers: 3.64285714286 5.70786347227 64% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.279060720712 0.218282227539 128% => OK
Sentence topic coherence: 0.0946724613623 0.0743258471296 127% => OK
Sentence topic coherence SD: 0.0946937637254 0.0701772020484 135% => OK
Paragraph topic coherence: 0.175812467425 0.128457276422 137% => OK
Paragraph topic coherence SD: 0.0793132494279 0.0628817314937 126% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 7.86 8.32208582834 94% => OK
difficult_words: 64.0 98.500998004 65% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.