The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
It might look like the advertising director's conclusion is accurate. However, there are various fallacies in the argument, which would need to be addressed in order to warrant the recommendation of the director.
The fact that less people are attending the Super Screen movies might indicate that only the die hard fans of the company are continuing to watch and enjoy their movies. This would result in a bias in the reviews since the reviews by fans will tend to be on the positive end of the spectrum. This does not mean, however, that the content of the movie is good. So it has to be seen that the movie reviewers are disinterested or just fans who will love anything related to Super Screen movies.
One more thing to note is that the argument states that the reviews of specific Super Screen movies are positive. It might be that a couple of Super Screen movies were actually good, but most of the movies failed to hit the mark. Reviews of all the Super Screen movies have to be considered before jumping to any conclusion. If majority of the Super Screen movies were enthralling and still the number of viewers declined, that would suggest that aggressive advertisement might solve the issue.
The viewership of the past year's Super Screen movies is compared to the other years. It is possible that a new movie production company came into picture recently and it released a lot of great movies, which people preferred more than the Super Screen movies. This would call into question the content of the Super Screen movies. It is possible that the content is good, but not as good as the other company's movies. Hence, the remedy would be to try to improve the content rather than vociferous advertising which might lead even more people to eschew the Super Screen movies.
One more possible explanation for the movies to have less viewership can be the presence of some event which occurs every 4 or 5 years, such as the olympics. It is possible that the release dates of the Super Screen movies clashed with such a huge event and as a result there was less viewership. This problem would require strategic release dates more than advertising, although the latter might help, but not as much.
Hence, there are many questions that need to be answered before justifying the recommendation of the advertising director of the Super Screen Movie Production Company.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-06 | Sumaiya Mila | 50 | view |
| 2020-01-06 | Shams Tarek | 46 | view |
| 2020-01-02 | jamaya8 | 66 | view |
| 2019-12-26 | Yongrok_Jeong | 49 | view |
| 2019-12-10 | Opak Pulu | 16 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 410 350
No. of Characters: 1926 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.5 4.7
Average Word Length: 4.698 4.6
Word Length SD: 2.44 2.4
No. of Words greater than 5 chars: 128 100
No. of Words greater than 6 chars: 83 80
No. of Words greater than 7 chars: 57 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.579 21.0
Sentence Length SD: 6.081 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.392 0.35
Sentence-Para Coherence: 0.622 0.50
Sentence-Sentence Coherence: 0.116 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 15, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...ation of the director. The fact that less people are attending the Super Screen m...
^^^^
Transition Words or Phrases used:
actually, but, hence, however, if, look, so, still, as to, such as, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1975.0 2260.96107784 87% => OK
No of words: 410.0 441.139720559 93% => More content wanted.
Chars per words: 4.81707317073 5.12650576532 94% => OK
Fourth root words length: 4.49982852243 4.56307096286 99% => OK
Word Length SD: 2.49730967676 2.78398813304 90% => OK
Unique words: 181.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.441463414634 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 606.6 705.55239521 86% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 36.2133566825 57.8364921388 63% => OK
Chars per sentence: 103.947368421 119.503703932 87% => OK
Words per sentence: 21.5789473684 23.324526521 93% => OK
Discourse Markers: 4.15789473684 5.70786347227 73% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.298904639077 0.218282227539 137% => OK
Sentence topic coherence: 0.117176169055 0.0743258471296 158% => OK
Sentence topic coherence SD: 0.0769978323894 0.0701772020484 110% => OK
Paragraph topic coherence: 0.172282748029 0.128457276422 134% => OK
Paragraph topic coherence SD: 0.0779645344397 0.0628817314937 124% => OK
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.68 12.5979740519 85% => OK
dale_chall_readability_score: 7.61 8.32208582834 91% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.