The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The business manager of the station makes several incomplete claims in his request to restore the time devoted to weather and local news to its former level. Without the right kind of evidence, his argument may not hold any water as will be shown in the following paragraphs.
Though the memorandum lists viewer complaints as a reason to reduce the time devoted ot weather and local news, it does not flesh out the contents of these complaints. The contents of these complaints could either strengthen or weaken the argument made by the business manager. On the one hand, should the complaints state that the program spends not enough time on weather and news, the station could further support its stance that a return its original formating is required. On the other hand, if the complaints are pertaining to issues such as a displeasing local news host or inacurate long term weather forecasts, a change in the program's content may be sufficent to lower the number of consumer complaints.
Secondly, the television station would need more evidence pertaining to the local businesses advertisement cancellations. It could be that to increase the time dedicated to national news, the station chose to spend less time airing advertisements which in turn led local businesses to pull their money. If they are no longer receiving the same level of service, it makes sense that they would want to cancel their contracts. This would support the argument that the loss in advertising revenue is due to the changes made, however it does not mean that the station needs to revert to its earlier format in order to gain back lost business.
To further study the problem, the station could send out a survey to its viewers asking what they think of the recent changes to the local news and weather. The results of this survey could be used to further support the arguments if the overall sentiment is negative toward the changes that were made. Alternatively, the results could show an overall positive reception to additional time spent on local news and weather. Such a scenario would severly weaken the case made by the business manager.
In closing, more details are required to establish if the increased air time to weather and local news are indeed the cause of viewer complaints as well as the local business contract cancellations. It is clear that without further evidence, the television station cannot make a well informed decision.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 409 350
No. of Characters: 1994 1500
No. of Different Words: 195 200
Fourth Root of Number of Words: 4.497 4.7
Average Word Length: 4.875 4.6
Word Length SD: 2.548 2.4
No. of Words greater than 5 chars: 144 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.562 21.0
Sentence Length SD: 8.276 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.359 0.35
Sentence-Para Coherence: 0.595 0.50
Sentence-Sentence Coherence: 0.084 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 9, column 83, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'businesses'' or 'business's'?
Suggestion: businesses'; business's
...d more evidence pertaining to the local businesses advertisement cancellations. It could b...
^^^^^^^^^^
Transition Words or Phrases used:
however, if, may, second, secondly, so, then, well, kind of, such as, as well as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2047.0 2260.96107784 91% => OK
No of words: 409.0 441.139720559 93% => More content wanted.
Chars per words: 5.00488997555 5.12650576532 98% => OK
Fourth root words length: 4.49708221141 4.56307096286 99% => OK
Word Length SD: 2.62897928723 2.78398813304 94% => OK
Unique words: 196.0 204.123752495 96% => OK
Unique words percentage: 0.479217603912 0.468620217663 102% => OK
syllable_count: 621.0 705.55239521 88% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 43.6806593357 57.8364921388 76% => OK
Chars per sentence: 127.9375 119.503703932 107% => OK
Words per sentence: 25.5625 23.324526521 110% => OK
Discourse Markers: 6.1875 5.70786347227 108% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.346477538374 0.218282227539 159% => OK
Sentence topic coherence: 0.12098120582 0.0743258471296 163% => OK
Sentence topic coherence SD: 0.101926634161 0.0701772020484 145% => OK
Paragraph topic coherence: 0.206848246114 0.128457276422 161% => OK
Paragraph topic coherence SD: 0.0214771829358 0.0628817314937 34% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.9 14.3799401198 104% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.02 12.5979740519 95% => OK
dale_chall_readability_score: 8.12 8.32208582834 98% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.