The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The authors' argument that decreased coverage of weather and local news has led to a decline in viewership and loss of advertising contracts is flawed. In the argument, the author not only draws the conclusion based on vague and ambiguous terms, but also uses data from an unknown sample to make a generalization about an entire population. Furthermore, the author makes the mistake of correlating decreased coverage of weather and local news directly to lack of advertisers without any evidence connection them.
To begin with, the first argument of the author is that most of the complaints received were about station's coverage of weather and local news. But, the author does not offer how many complaints were received, or what exactly was the nature of the complaints. Were the complaints really about the lack of local news and weather reports or simply that the quality of coverage was not good? Also, how many complaints were actually received? If only 5 people out of a 1000 complained, then is that really a cause for concern? The author needs to offer conclusive data about how many people complained, whether it was more than earlier and whether the complaints actually about the lack of local news and weather reports. Only then he can he reach his stated conclusion.
Secondly, the author mistakenly directly correlated the change in late-night news program's news coverage to the cancellation of advertising contracts without any proof. They may have simply cancelled because they didn't need the ads anymore or their businesses went into loss. The author needs to offer concrete proof that the local businesses cancelled their contracts because the channel's idea of prioritizing national news over local led to a loss in local viewership and change in demographics of viewers which negatively affected their business campaigns.
To conclude, while the author maybe correct in stating that decrease in local news and weather coverage led to a loss of viewers and advertising revenue, but he needs to give proof to strengthen his argument. Until then, this is just mere conjecture on his part.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 346 350
No. of Characters: 1732 1500
No. of Different Words: 161 200
Fourth Root of Number of Words: 4.313 4.7
Average Word Length: 5.006 4.6
Word Length SD: 2.678 2.4
No. of Words greater than 5 chars: 119 100
No. of Words greater than 6 chars: 98 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.067 21.0
Sentence Length SD: 9.747 7.5
Use of Discourse Markers (%): 0.867 0.12
Sentence-Text Coherence: 0.376 0.35
Sentence-Para Coherence: 0.575 0.50
Sentence-Sentence Coherence: 0.151 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
The authors argument that decreased coverage of wea...
^^^^^^^
Line 9, column 214, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... may have simply cancelled because they didnt need the ads anymore or their businesse...
^^^^^
Line 9, column 382, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'channels'' or 'channel's'?
Suggestion: channels'; channel's
...s cancelled their contracts because the channels idea of prioritizing national news over...
^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, furthermore, if, may, really, second, secondly, so, then, while, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1775.0 2260.96107784 79% => OK
No of words: 345.0 441.139720559 78% => More content wanted.
Chars per words: 5.14492753623 5.12650576532 100% => OK
Fourth root words length: 4.3097767484 4.56307096286 94% => OK
Word Length SD: 2.72882194897 2.78398813304 98% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.478260869565 0.468620217663 102% => OK
syllable_count: 546.3 705.55239521 77% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 64.0956230088 57.8364921388 111% => OK
Chars per sentence: 118.333333333 119.503703932 99% => OK
Words per sentence: 23.0 23.324526521 99% => OK
Discourse Markers: 7.06666666667 5.70786347227 124% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 1.0 8.20758483034 12% => More positive sentences wanted.
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.194580569832 0.218282227539 89% => OK
Sentence topic coherence: 0.0737602539804 0.0743258471296 99% => OK
Sentence topic coherence SD: 0.0660476077715 0.0701772020484 94% => OK
Paragraph topic coherence: 0.123491403412 0.128457276422 96% => OK
Paragraph topic coherence SD: 0.0305714958882 0.0628817314937 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.83 12.5979740519 102% => OK
dale_chall_readability_score: 8.21 8.32208582834 99% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.