The following is a memorandum from the business manager of WLSS television station.
“Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station’s coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.”
The memo from the business manager of a television station is clearly obstentious. It fails to derive the conclusion. No numerical or statistical approach can be seen in the memo. Lack of research and just implying based on certain general scenario has been done. When thinking of a change in any certain area at this high level it is must to go through the numbers, sentiment analysis, ratio and so on. At this high level change is consistent but not on baseless assumptions.
Firstly, it is mentioned about their late-night news program. It mentions the viewers news watching inclination towards national news and declination towards weather and local news. Due to this supporting it further, it has also mentioned about the complaints made by viewers for their station's decremental coverage of weather and local news. Nothing more is mentioned in the paragraph. The points required to strengthen these argument are : "Number of people complaining, Specific reason for this complaint, Since when they developed less likeliness towards local news and weather forecast".
These all were just assumptions that the people are preferring national news during late-light news program. There might me certain reasons like something interesting might be going on on the national level, which the people want to stay updated to and watch the various updates. During late-night while watching news they might not want to see the news of weather, rather want to see the fast 100 news of the day of the nation to save time and get all the information in just a matter of minutes. These various factors were not taken care of while coming towards a conclusion.
Secondly, it states that due to this various local businesses cancelled their advertising contracts. Seeing on the bigger fish, for the company it can also prove beneficial for them that rather than convincing local business owners they can wide apart their feet amidst this scenario. They got opportunity to charge much from the global and national business. Which are widespread all over the nation and charge them much for their advertisements during this late-night news program. Convoluting the change was just in their hands.
Thirdly, just keeping up to what was pristine they got a change for better change. If they would have shifted to the pristine track they might loose the viewers just because of very few complaints for the retainment of weather and local news. Nowadays weather can also be checked just by surfing on the phone. But for some spicy, entertaining, hot topic news of nation people still prefer news channel.
Hence concluding, it is clearly seen that the points in the memo were lookalike incomplete, baseless, not statistical. Just a general scenario was kept in mind for the change. While thinking of a big change these all factors should be analysed thoroughly.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 11 2
No. of Spelling Errors: 9 2
No. of Sentences: 27 15
No. of Words: 468 350
No. of Characters: 2325 1500
No. of Different Words: 228 200
Fourth Root of Number of Words: 4.651 4.7
Average Word Length: 4.968 4.6
Word Length SD: 2.564 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 129 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.333 21.0
Sentence Length SD: 8.718 7.5
Use of Discourse Markers (%): 0.519 0.12
Sentence-Text Coherence: 0.268 0.35
Sentence-Para Coherence: 0.268 0.50
Sentence-Sentence Coherence: 0.083 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 336, Rule ID: MUST_HAVE_TO[1]
Message: After 'must', the verb is used without 'to'. Probably, you should use 'must' or 'have to' here.
Suggestion: must; have to
...y certain area at this high level it is must to go through the numbers, sentiment analy...
^^^^^^^
Line 2, column 78, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...ate-night news program. It mentions the viewers news watching inclination towards natio...
^^^^^^^
Line 2, column 421, Rule ID: THIS_NNS[2]
Message: Did you mean 'this argument' or 'these arguments'?
Suggestion: this argument; these arguments
...raph. The points required to strengthen these argument are : 'Number of people complainin...
^^^^^^^^^^^^^^
Line 3, column 49, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...l were just assumptions that the people are preferring national news during late-light news pr...
^^^^^^^^^^^^^^
Line 3, column 182, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: on
...ke something interesting might be going on on the national level, which the people wa...
^^^^^
Line 5, column 92, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had shifted'?
Suggestion: had shifted
...got a change for better change. If they would have shifted to the pristine track they might loose ...
^^^^^^^^^^^^^^^^^^
Line 5, column 144, Rule ID: LOOSE_LOSE[4]
Message: Did you mean 'lose' (= miss, waste, suffer the loss etc.)?
Suggestion: lose
...hifted to the pristine track they might loose the viewers just because of very few co...
^^^^^
Line 6, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...tion people still prefer news channel. Hence concluding, it is clearly seen that the...
^^^^^
Line 6, column 176, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...enario was kept in mind for the change. While thinking of a big change these all fact...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, look, second, secondly, so, still, then, third, thirdly, while, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 40.0 28.8173652695 139% => Less pronouns wanted
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2392.0 2260.96107784 106% => OK
No of words: 468.0 441.139720559 106% => OK
Chars per words: 5.11111111111 5.12650576532 100% => OK
Fourth root words length: 4.65116196802 4.56307096286 102% => OK
Word Length SD: 2.71628903839 2.78398813304 98% => OK
Unique words: 228.0 204.123752495 112% => OK
Unique words percentage: 0.487179487179 0.468620217663 104% => OK
syllable_count: 711.0 705.55239521 101% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 27.0 19.7664670659 137% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 50.1563262657 57.8364921388 87% => OK
Chars per sentence: 88.5925925926 119.503703932 74% => OK
Words per sentence: 17.3333333333 23.324526521 74% => OK
Discourse Markers: 4.14814814815 5.70786347227 73% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.280361286167 0.218282227539 128% => OK
Sentence topic coherence: 0.0770127288178 0.0743258471296 104% => OK
Sentence topic coherence SD: 0.0922682231733 0.0701772020484 131% => OK
Paragraph topic coherence: 0.133924430917 0.128457276422 104% => OK
Paragraph topic coherence SD: 0.0920732749818 0.0628817314937 146% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 12.06 12.5979740519 96% => OK
dale_chall_readability_score: 7.99 8.32208582834 96% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 6.0 12.3882235529 48% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.