The following memorandum is from the president of Primo Doll Manufacturing Inc According to a survey last year of parents who purchased the Elkie our most popular doll 90 percent reported that although their children were extremely satisfied with the doll

Essay topics:

The following memorandum is from the president of Primo Doll Manufacturing, Inc.

"According to a survey last year of parents who purchased the Elkie, our most popular doll, 90 percent reported that although their children were extremely satisfied with the doll's features, the doll quickly wore out with use. In a follow-up survey of the same parents, 80 percent reported that they would recommend a more durable version of the doll to their friends. In response to these surveys, we have created the Elkie-Advanced Doll, which has similar features to the original Elkie Doll but is manufactured using the same higher quality materials used by Optima Doll Manufacturing, our most successful competitor. Because parents can now purchase the beloved Elkie doll and be sure that it won't quickly wear out with use, we predict that our profits will exceed those of Optima Doll Manufacturing this year."

Write a response in which you discuss what questions would need to be answered in order to decide whether the prediction and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the prediction.

The author of the memorandum suggests that the profits of Primo Doll Manufacturing would exceed their competitor's profit because Primo Doll Manufacturing created Elkie-Advanced Doll. However, several questions need answering to evaluate the claim.
First of all, the memorandum states the Elkie doll won't quickly wear out with use. However, maybe their profits were from customer repurchase behavior of the original version doll? Perhaps when the doll wore out with use, those parents purchase new ones for their kids, so Primo Doll Manufacturing can earn some profit from consumer repurchase.
Secondly, the memorandum says the Elkie-Advanced Doll uses the same higher quality materials used by Optima Doll Manufacturing (Primo Doll manufacturing's competitor). Nevertheless, how about the costs? It is possible that Optima Doll got lower costs on their materials. So Optima Doll might still have a higher profit than Primo Doll does.
Citing the survey in this memorandum, the author claims that 80 percent of parents would recommend a more durable version of the doll to their friends. However, is the time factor considered in this conclusion? Maybe the parents' children are adults now, so they don't play with dolls anymore. And the new generation of kids is not that care about the durability of the dolls.
The author needs to answer the above questions to strengthen his or her argument.

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Essay Categories

Comments

Grammar and spelling errors:
Line 4, column 262, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...arents children are adults now, so they dont play with dolls anymore. And the new ge...
^^^^

Transition Words or Phrases used:
first, however, may, nevertheless, second, secondly, so, still, then, first of all

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 5.0 19.6327345309 25% => More to be verbs wanted.
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 2.0 11.1786427146 18% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 26.0 55.5748502994 47% => More preposition wanted.
Nominalization: 2.0 16.3942115768 12% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1175.0 2260.96107784 52% => More number of characters wanted.
No of words: 221.0 441.139720559 50% => More content wanted.
Chars per words: 5.31674208145 5.12650576532 104% => OK
Fourth root words length: 3.85565412703 4.56307096286 84% => OK
Word Length SD: 2.78701443823 2.78398813304 100% => OK
Unique words: 133.0 204.123752495 65% => More unique words wanted.
Unique words percentage: 0.601809954751 0.468620217663 128% => OK
syllable_count: 355.5 705.55239521 50% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.9012521983 57.8364921388 78% => OK
Chars per sentence: 83.9285714286 119.503703932 70% => OK
Words per sentence: 15.7857142857 23.324526521 68% => OK
Discourse Markers: 5.85714285714 5.70786347227 103% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.402580231762 0.218282227539 184% => OK
Sentence topic coherence: 0.134460645487 0.0743258471296 181% => OK
Sentence topic coherence SD: 0.109911177305 0.0701772020484 157% => OK
Paragraph topic coherence: 0.215601094231 0.128457276422 168% => OK
Paragraph topic coherence SD: 0.114613408761 0.0628817314937 182% => OK

Essay readability:
automated_readability_index: 11.5 14.3799401198 80% => Automated_readability_index is low.
flesch_reading_ease: 56.25 48.3550499002 116% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 13.28 12.5979740519 105% => OK
dale_chall_readability_score: 8.02 8.32208582834 96% => OK
difficult_words: 51.0 98.500998004 52% => More difficult words wanted.
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?

---------------------
Minimum 250 words wanted.

Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

flaws:
No. of Words: 223 350
Minimum 250 words wanted

Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 1 2
No. of Sentences: 14 15
No. of Words: 223 350
No. of Characters: 1148 1500
No. of Different Words: 129 200
Fourth Root of Number of Words: 3.864 4.7
Average Word Length: 5.148 4.6
Word Length SD: 2.753 2.4
No. of Words greater than 5 chars: 77 100
No. of Words greater than 6 chars: 58 80
No. of Words greater than 7 chars: 38 40
No. of Words greater than 8 chars: 27 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.929 21.0
Sentence Length SD: 6.497 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.365 0.35
Sentence-Para Coherence: 0.365 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 1 5