The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Board of Directors of Monarch Books have made several arguments in their proposal for opening up a café in its book store. However, their arguments contain many loopholes making their proposal for the café rather unsatisfactory.
Firstly, they have claimed that Monarch will attract more customers if they open a cafe. However, in the previous statement, they have expressed that the store is known for its wide selection of books; this entirely contradicts their own reasoning for the café. If the store is popular for keeping a variety of books, maybe it should focus on that aspect and not stray away to an uncharted territory of running a café. Since the customers come for the books, the store should prioritise on fulfilling their first and foremost need which is providing them with the options of different books. If a cafe is opened, it will undoubtedly create noise in the store which can annoy the readers who come for the pleasure of reading in the silence. And since it is mentioned that the store has been doing well for twenty years, there isn’t any urgent need to revamp the working of the store. Why fix something that isn’t broken?
Secondly, a decline in the percentage of the population of children in no way is a sign of decreased interest in children’s books. It might be that the life expectancy of the people has risen and people are dying older than they used to. This makes a case for an increase in the number of the older generation which led to a decrease in percentage in children. Also, the census conducted was for the nation and it might be possible that the location of Monarch books has actually witnessed an increase in the number of children. Another argument that can be made is closing the children’s section might also have an impact on the sales of other genres of books as well since parents who come with children also tend to buy books for themselves. A stronger case for this argument would have been to show a decline in sales in the children’s book section over the past few years.
Thirdly, the Board raises the argument of competing with Regal Books, who also opened up a café. But we have no information about the reasons for the success of Regal Books and whether their café is attracting people or not. It is very likely that their café isn’t popular at all with the people and the only reason that they are coming is for purchasing their books. Assuming that their café is popular, we still do not have any evidence about the other factors which might have helped them gain popularity. Maybe there is no café nearby or since they have opened their café only recently, they are giving a lot of discounts on their products. A stronger argument would have been made if there were positive reviews from a survey conducted about their café.
In conclusion, the board’s recommendation cannot be taken into account as it depends on a number of assumptions each of which is questionable. The idea of opening a new café in the book store can only be accepted if the weaknesses already referred to are all removed.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 544 350
No. of Characters: 2475 1500
No. of Different Words: 237 200
Fourth Root of Number of Words: 4.829 4.7
Average Word Length: 4.55 4.6
Word Length SD: 2.413 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 117 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.652 21.0
Sentence Length SD: 6.336 7.5
Use of Discourse Markers (%): 0.696 0.12
Sentence-Text Coherence: 0.309 0.35
Sentence-Para Coherence: 0.309 0.50
Sentence-Sentence Coherence: 0.132 0.07
Number of Paragraphs: 1 5
Transition Words or Phrases used:
actually, also, but, first, firstly, however, if, may, second, secondly, so, still, third, thirdly, well, as for, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2553.0 2260.96107784 113% => OK
No of words: 541.0 441.139720559 123% => OK
Chars per words: 4.71903881701 5.12650576532 92% => OK
Fourth root words length: 4.82280071112 4.56307096286 106% => OK
Word Length SD: 2.51115435218 2.78398813304 90% => OK
Unique words: 238.0 204.123752495 117% => OK
Unique words percentage: 0.439926062847 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 783.0 705.55239521 111% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 34.2521507335 57.8364921388 59% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 111.0 119.503703932 93% => OK
Words per sentence: 23.5217391304 23.324526521 101% => OK
Discourse Markers: 5.52173913043 5.70786347227 97% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.287965180763 0.218282227539 132% => OK
Sentence topic coherence: 0.0888413196395 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0775935333173 0.0701772020484 111% => OK
Paragraph topic coherence: 0.168382018776 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.0485570771577 0.0628817314937 77% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 65.05 48.3550499002 135% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.39 12.5979740519 82% => OK
dale_chall_readability_score: 7.87 8.32208582834 95% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.