The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. “According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
it might seem axiomatic that the advertising director of the Super Screen movie Production Company (ssmpc) should spend greater share of its budget to advertise more on next year. To justify this argument, the director of the ssmpc cites that while the total number of viewers are at the lowest point of all, the ratio that viewers have been responded as positive increased during the past year. while supporting the proposal, however, the advertising director of the ssmpc makes several assumptions which cannot be taken for granted. therefore, in order to evaluate the argument properly, further questions regarding these assumptions should be answered.
As a threshold matter, this argument hastily assumes that the survey is totally reliable data. Although this might be the case, it is possible that the group of people who voted is significantly different from that of total viewers. Also, the case in which a single viewer comments repeatedly is not have been considered. even if the employees of the ssmpc strict the viewer to vote one by one viewer, the case that a multiple watched viewer cannot be counted. Moreover, if the number of respondents of the survey is relatively small to that of total viewers, then the survey is totally unreliable. thus, we can question the survey of its reliability. therefore, it might be inappropriate to spend greater share to the advertisement in order to advertise more, than just enhancing quality of the movie, since the survey is unreliable and the quality is the matter of the reduction of the viewers. Hence, a question about the reliability of the survey need to be answered in order to assess the argument properly.
even conceding that the survey is totally reliable, the argument is still dubious in that it relies on an unfair assumption. The reduction of the total number of viewers might have resulted from totally different and unexpected reasons, such as depression of economy or reduction of a number of movie theaters. In this respect, the cause is clearly apart from the ssmpc and more closer to the problem of environment and society. As mentioned above, economical depression or movie theater reduction might occur the total number of movie viewers. however, assuming that the reduction of the viewers is resulted from the lack of advertisement cannot help to solve this problem. thus, a question regarding the specific circumstances of social environment must be answered in order to evaluate the argument precisely.
Finally, the argument is still vulnerable in that it unfairly posits that the advertisement can reach further the public by just expending more share of its budges. Though the budget for advertisement is significantly important, it is not the only factor contributing for it. For instance, advertising movie efficiently might be the case, by advertising through some media that likely to expose certain age range that might be the main target of the movie. however, only considering the advertisement budget would lead to unwanted circumstances, when other factors contributing the advertisement such as the efficiency are neglected. therefore, the inquiry about the advertisement should be responded in order to assess the argument properly.
In sum, since numerous assumptions that are unwarranted are applied to this argument, it remains fragile in its form. therefore, questions proposed above need to be answered in order to assess the argument more accurately.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-15 | kiacook@gmail.com | 55 | view |
| 2019-11-25 | amberk | 59 | view |
| 2019-11-08 | Hibajbarah | 55 | view |
| 2019-11-08 | mehran_tgn | 37 | view |
| 2019-08-11 | sikrewalrohit96@gmail.com | 43 | view |
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
----------------------------
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 554 350
No. of Characters: 2834 1500
No. of Different Words: 218 200
Fourth Root of Number of Words: 4.852 4.7
Average Word Length: 5.116 4.6
Word Length SD: 2.818 2.4
No. of Words greater than 5 chars: 212 100
No. of Words greater than 6 chars: 164 80
No. of Words greater than 7 chars: 118 40
No. of Words greater than 8 chars: 74 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 36.933 21.0
Sentence Length SD: 20.358 7.5
Use of Discourse Markers (%): 0.733 0.12
Sentence-Text Coherence: 0.382 0.35
Sentence-Para Coherence: 0.605 0.50
Sentence-Sentence Coherence: 0.113 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
it might seem axiomatic that the advertisi...
^^
Line 1, column 395, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: While
...ositive increased during the past year. while supporting the proposal, however, the a...
^^^^^
Line 1, column 534, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...ions which cannot be taken for granted. therefore, in order to evaluate the argument prop...
^^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hese assumptions should be answered. As a threshold matter, this argument has...
^^^^^
Line 5, column 323, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Even
...repeatedly is not have been considered. even if the employees of the ssmpc strict th...
^^^^
Line 5, column 600, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
... then the survey is totally unreliable. thus, we can question the survey of its reli...
^^^^
Line 5, column 653, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...question the survey of its reliability. therefore, it might be inappropriate to spend gre...
^^^^^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...der to assess the argument properly. even conceding that the survey is totall...
^^^^^
Line 9, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Even
...o assess the argument properly. even conceding that the survey is totally re...
^^^^
Line 9, column 375, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'closer' (without 'more') when you use the comparative.
Suggestion: closer
...use is clearly apart from the ssmpc and more closer to the problem of environment and socie...
^^^^^^^^^^^
Line 9, column 450, Rule ID: ECONOMICAL_ECONOMIC[1]
Message: Did you mean 'economic' (=connected with economy)?
Suggestion: economic
...onment and society. As mentioned above, economical depression or movie theater reduction m...
^^^^^^^^^^
Line 9, column 546, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...ccur the total number of movie viewers. however, assuming that the reduction of the vie...
^^^^^^^
Line 9, column 676, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...ment cannot help to solve this problem. thus, a question regarding the specific circ...
^^^^
Line 11, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... to evaluate the argument precisely. Finally, the argument is still vulnerabl...
^^^^^
Line 13, column 458, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... might be the main target of the movie. however, only considering the advertisement bud...
^^^^^^^
Line 13, column 635, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...t such as the efficiency are neglected. therefore, the inquiry about the advertisement sh...
^^^^^^^^^
Line 19, column 119, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...gument, it remains fragile in its form. therefore, questions proposed above need to be an...
^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, hence, however, if, moreover, regarding, so, still, then, therefore, thus, while, apart from, for instance, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 32.0 19.6327345309 163% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 82.0 55.5748502994 148% => OK
Nominalization: 30.0 16.3942115768 183% => OK
Performance on vocabulary words:
No of characters: 2928.0 2260.96107784 130% => OK
No of words: 554.0 441.139720559 126% => OK
Chars per words: 5.28519855596 5.12650576532 103% => OK
Fourth root words length: 4.85151570047 4.56307096286 106% => OK
Word Length SD: 2.89875286703 2.78398813304 104% => OK
Unique words: 231.0 204.123752495 113% => OK
Unique words percentage: 0.416967509025 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 916.2 705.55239521 130% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 11.0 2.70958083832 406% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 40.9689443359 57.8364921388 71% => OK
Chars per sentence: 117.12 119.503703932 98% => OK
Words per sentence: 22.16 23.324526521 95% => OK
Discourse Markers: 5.4 5.70786347227 95% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 17.0 5.25449101796 324% => Less language errors wanted.
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.136276979548 0.218282227539 62% => OK
Sentence topic coherence: 0.0395173818348 0.0743258471296 53% => OK
Sentence topic coherence SD: 0.0504860366856 0.0701772020484 72% => OK
Paragraph topic coherence: 0.0774212963837 0.128457276422 60% => OK
Paragraph topic coherence SD: 0.0576492528838 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 13.4 12.5979740519 106% => OK
dale_chall_readability_score: 8.29 8.32208582834 100% => OK
difficult_words: 125.0 98.500998004 127% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.