The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
For the given recommendation to work, one must carefully scrutinize the implicit and explicit assumptions to make an informed decision. I will explore some of the considerations that would check the soundness of the recommendation.
First of all, the argument in favour of the decision assumes that the positive reviews that are generated for super screen movies hold true for majority of the films produced by them. The advertising director clearly mentions that the precentage of positive reviews increased for specific movies. This migh not stand true for all the movies. Maybe there were two movies which were well-received by critics while others were panned or not appreciated. If the company produces 100 films a year out of which two are generating positive buzz then it would still perform underwhelmingly due to the tanking of the majority .Under such circumstances, the precentage increase in positive reviews might not translate in box office numbers for the company .
Even if all of the abhove can be further dismissed by citing evidence that answer those questions, still , there might be other reasons that could account for the increase in percentage of positive reviews. Maybe the percentage increase was too small or insignificant for it to really reflect an appreciable increase in viewership. For instance , the increase was about a percent or two while at the same time it was around 10-16 for films of other production houses. If this is true , then it would seriously attack the assumption of precentage increase in favourable reviews as these numbers clearly are either too impercentable or are dwarfed the ones achieved by its competitors.
The director also states that the reason for fewer ticket sales is not because of sub par quality but only because of a lack of awareness in the masses for their movies and not the quality per say and which could be bridged by advertisiting. In stating this, there is an explicit assumption that quality of movies is solely determined by the evaluation of movie reviewers. What if the movie critics are not conversent with the taste of the general audience or more importantly what if the audience is not interested in paying money to watch these movies. Furthermore , maybe the entire market economy has suffered this year and citizens in general are trying to manage thier households by cutting down on non -essentials. If any of these senarios prove to be true , then this would seriously undermine the director's claim of increasing advertising to increase their audience.
All in all , the decision has to answer these key considerations before getting the nod.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-06 | Sumaiya Mila | 50 | view |
| 2020-01-06 | Shams Tarek | 46 | view |
| 2020-01-02 | jamaya8 | 66 | view |
| 2019-12-26 | Yongrok_Jeong | 49 | view |
| 2019-12-10 | Opak Pulu | 16 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 431 350
No. of Characters: 2162 1500
No. of Different Words: 217 200
Fourth Root of Number of Words: 4.556 4.7
Average Word Length: 5.016 4.6
Word Length SD: 2.817 2.4
No. of Words greater than 5 chars: 154 100
No. of Words greater than 6 chars: 122 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.353 21.0
Sentence Length SD: 10.533 7.5
Use of Discourse Markers (%): 0.647 0.12
Sentence-Text Coherence: 0.303 0.35
Sentence-Para Coherence: 0.558 0.50
Sentence-Sentence Coherence: 0.078 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 152, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...ke an informed decision. I will explore some of the considerations that would check the sou...
^^^^^^^^^^^
Line 5, column 452, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... others were panned or not appreciated. If the company produces 100 films a year o...
^^
Line 5, column 617, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ingly due to the tanking of the majority .Under such circumstances, the precentage...
^^
Line 5, column 619, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Under
...gly due to the tanking of the majority .Under such circumstances, the precentage incr...
^^^^^
Line 5, column 746, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...te in box office numbers for the company . Even if all of the abhove can be furt...
^^
Line 7, column 9, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...ice numbers for the company . Even if all of the abhove can be further dismissed by citi...
^^^^^^^^^^
Line 7, column 105, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...dence that answer those questions, still , there might be other reasons that could...
^^
Line 7, column 345, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ble increase in viewership. For instance , the increase was about a percent or two...
^^
Line 7, column 484, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...other production houses. If this is true , then it would seriously attack the assu...
^^
Line 11, column 67, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hat the reason for fewer ticket sales is not because of sub par quality but only ...
^^
Line 11, column 116, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ause of sub par quality but only because of a lack of awareness in the masses for...
^^
Line 11, column 171, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...awareness in the masses for their movies and not the quality per say and which c...
^^
Line 11, column 193, Rule ID: PER_SE[1]
Message: Did you mean 'per se' (=by itself, by themselves)?
Suggestion: per se
...s for their movies and not the quality per say and which could be bridged by advertis...
^^^^^^^
Line 11, column 204, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... movies and not the quality per say and which could be bridged by advertisiting....
^^
Line 11, column 249, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ch could be bridged by advertisiting. In stating this, there is an explicit assum...
^^
Line 11, column 490, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ral audience or more importantly what if the audience is not interested in paying...
^^
Line 11, column 573, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...money to watch these movies. Furthermore , maybe the entire market economy has su...
^^
Line 11, column 607, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ermore , maybe the entire market economy has suffered this year and citizens in g...
^^
Line 11, column 771, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...f any of these senarios prove to be true , then this would seriously undermine the...
^^
Line 11, column 867, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...im of increasing advertising to increase their audience. All in all , the decis...
^^
Line 13, column 11, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...o increase their audience. All in all , the decision has to answer these key co...
^^
Transition Words or Phrases used:
also, but, first, furthermore, if, may, really, so, still, then, well, while, as to, for instance, in general, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2218.0 2260.96107784 98% => OK
No of words: 431.0 441.139720559 98% => OK
Chars per words: 5.14617169374 5.12650576532 100% => OK
Fourth root words length: 4.55637350225 4.56307096286 100% => OK
Word Length SD: 2.89819567428 2.78398813304 104% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.505800464037 0.468620217663 108% => OK
syllable_count: 699.3 705.55239521 99% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 60.697787878 57.8364921388 105% => OK
Chars per sentence: 130.470588235 119.503703932 109% => OK
Words per sentence: 25.3529411765 23.324526521 109% => OK
Discourse Markers: 7.23529411765 5.70786347227 127% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 21.0 5.25449101796 400% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0888318883901 0.218282227539 41% => OK
Sentence topic coherence: 0.0301887052378 0.0743258471296 41% => OK
Sentence topic coherence SD: 0.0356808450615 0.0701772020484 51% => OK
Paragraph topic coherence: 0.0397781370649 0.128457276422 31% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0460603884238 0.0628817314937 73% => OK
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.89 12.5979740519 102% => OK
dale_chall_readability_score: 8.5 8.32208582834 102% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.