The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should, therefore, allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie Production Company is recommending that allocating a greater share of the budget to advertising would increase awareness about the movies being produced by the company and would lead to increased revenue. However, there some questions which need to be answered first before concluding about the reasonability of the recommendation.
Despite the fact that the viewership or the movies of the company hit a record low last year, the percentage of positive reviews increased for specific movies. From this information, it would be very wrong to assume that there is no problem with the quality of the movies. This might be due to the fact that all the people who earlier watched the movies and gave negative reviews have completely stopped watching these movies and therefore are not contributing to the negative reviews. These people may form a very large proportion of the total viewership and the negative reviews which explains why the percentage of the positive reviews has increased, however, this makes it clear that there is a serious problem with the quality of the movies which has led to the loss of this viewership. Considering this as the case, more advertising would not do anything to bring back the lost viewers and would be futile.
Also, it might be possible that the company is already a very well established one and with most of the people being up to date with the news of the movies being produced by the company. The reason they are not going for the movies might be because of the terrible quality and thus increasing advertising would serve no useful purpose.
So, we need to find out about the movie quality from the people who lave stopped watching the movies and know how popular the movies are with the overall population before concluding about the suitability of the director's recommendation.
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than 50
- People who make decisions based on emotion and justify them later are bad decision makers 33
- Men and women, because of their inherent physical differences, are not equally suited for many tasks. 33
- The best way for a society to prepare its young people for leadership in government, industry, or other fields,is by instilling in them a since of cooperation, not competition. 50
- Men and women, because of their inherent physical differences, are not equally suited for many tasks. 33
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 314 350
No. of Characters: 1539 1500
No. of Different Words: 149 200
Fourth Root of Number of Words: 4.21 4.7
Average Word Length: 4.901 4.6
Word Length SD: 2.646 2.4
No. of Words greater than 5 chars: 106 100
No. of Words greater than 6 chars: 82 80
No. of Words greater than 7 chars: 50 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.4 21.0
Sentence Length SD: 10.356 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.465 0.35
Sentence-Para Coherence: 0.667 0.50
Sentence-Sentence Coherence: 0.115 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 13, column 213, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...concluding about the suitability of the directors recommendation.
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, may, so, therefore, thus, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1574.0 2260.96107784 70% => OK
No of words: 314.0 441.139720559 71% => More content wanted.
Chars per words: 5.0127388535 5.12650576532 98% => OK
Fourth root words length: 4.20951839842 4.56307096286 92% => OK
Word Length SD: 2.70254409285 2.78398813304 97% => OK
Unique words: 147.0 204.123752495 72% => More unique words wanted.
Unique words percentage: 0.468152866242 0.468620217663 100% => OK
syllable_count: 495.0 705.55239521 70% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 61.4849575099 57.8364921388 106% => OK
Chars per sentence: 157.4 119.503703932 132% => OK
Words per sentence: 31.4 23.324526521 135% => OK
Discourse Markers: 6.1 5.70786347227 107% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.190794080904 0.218282227539 87% => OK
Sentence topic coherence: 0.077371448019 0.0743258471296 104% => OK
Sentence topic coherence SD: 0.061080858214 0.0701772020484 87% => OK
Paragraph topic coherence: 0.129498015523 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.0380026277565 0.0628817314937 60% => OK
Essay readability:
automated_readability_index: 17.9 14.3799401198 124% => OK
flesch_reading_ease: 40.01 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 12.37 12.5979740519 98% => OK
dale_chall_readability_score: 8.19 8.32208582834 98% => OK
difficult_words: 60.0 98.500998004 61% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.