The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The following passage is flawed for many reasons. Primarily, it does not mention the exact statistics for the demand for artisan coffee. Releasing a new line of coffee may not be a boon for Apex Corporation.
The argument mentions that Apex Corporation will introduce the coffee into major supermarkets. Once they introduce the new line of coffee into major supermarkets, it is uncertain if the supermarkets would be ready to partner up with Apex Corporation.
The argument states that Apex Corporation will initially rely solely on word-of-mouth advertising to sustain sales. This form of advertising is very uncertain as it would result negative press, which would cause more harm than good to Apex Corporation. It could lead to people not wanting to buy their coffee which would result in drop in sales.
The argument also talks about Apex Corporation running advertising campaigns for television and radio. Paid advertisements are not always effective as it does not always guarantee an increase in sales. This would result in Apex Corporation spending large amounts of money on advertisements and getting no returns.
Finally, the competition in the coffee market is very high and it is not certain that "Gourmet Select" would be one of the top sellers in the coffee market.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-07 | sn140 | 82 | view |
| 2019-08-04 | sikrewalrohit96@gmail.com | 33 | view |
| 2019-07-13 | ron_84 | 83 | view |
| 2019-07-11 | Pushkar A Pandit | 77 | view |
| 2019-07-04 | dreece2304 | 63 | view |
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Transition Words or Phrases used:
also, finally, if, may, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 13.0 28.8173652695 45% => OK
Preposition: 24.0 55.5748502994 43% => More preposition wanted.
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1094.0 2260.96107784 48% => More number of characters wanted.
No of words: 208.0 441.139720559 47% => More content wanted.
Chars per words: 5.25961538462 5.12650576532 103% => OK
Fourth root words length: 3.79765784423 4.56307096286 83% => OK
Word Length SD: 3.01523191823 2.78398813304 108% => OK
Unique words: 114.0 204.123752495 56% => More unique words wanted.
Unique words percentage: 0.548076923077 0.468620217663 117% => OK
syllable_count: 341.1 705.55239521 48% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 32.1087561612 57.8364921388 56% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 91.1666666667 119.503703932 76% => OK
Words per sentence: 17.3333333333 23.324526521 74% => OK
Discourse Markers: 2.16666666667 5.70786347227 38% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 1.0 8.20758483034 12% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.275334354421 0.218282227539 126% => OK
Sentence topic coherence: 0.110784605466 0.0743258471296 149% => OK
Sentence topic coherence SD: 0.070667357885 0.0701772020484 101% => OK
Paragraph topic coherence: 0.149473753494 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.0787302014897 0.0628817314937 125% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.93 12.5979740519 103% => OK
dale_chall_readability_score: 7.97 8.32208582834 96% => OK
difficult_words: 46.0 98.500998004 47% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Minimum 250 words wanted.
Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.