The memorandum suggests that the television station is losing advitising revenues because the late-night news has given more time to national news than the weather and local news. However, more evidence is needed to support the assumption that they are losing more customers for not showing more local and weather news.
Firstly, more information will be needed to evaluate the content of the complaints made on the local and weather news. For instance, the complaint could be about the inproficiency of the newscasters rather than the news itself. In this case, focusing on national news may not increase viewers since their complaint is about the presenters and not the news being presented. Like wise, it is possible that the viewers enjoy the news and only wants the news to be presented with more enthusiasm, so employing a more experienced newscater or training the newscasters to be enthusiastic may increase the television view. If this were the case, the assumption that the viewers were decreasing because of the talevison focusing on national news will not hold.
Moreover, it is possible that the televison station changed their rules regarding advertising and the businesses viewed the new rules as unfavourable which led them to cancel their contract with the television station. Therefore, having a knowledge of this will enable the manager to decide on a better strategy of keeping the businesses' contracts and increasing its advertising revenue. In this scenerio, the televison station focusing more on local and weather news will not encourage the businesses to keep their contracts and it would not be a viable solution to increasing the televison station's revenue.
Furthermore, the businesses might be canceling their contracts because there is another televison station that has more views and is offering a promotion at the moment. If another televison station is enticing the business owners to contract with them, the assumption that the businesses are leaving due to the knind of news being presented will not hold. So, it will be better if the manager could survey other competing television station before concluding on what is making the businesses cancel their contract with his televison station.
Overall, more evidence will be required to understand the reasons while views are decreasing and businesses are canceling their cantracts before coming to the conclusion that it is because more time is given to national news than local and weather news.
- The following appeared in a newsletter offering advice to investors Techcorporation is our top pick for investment this term We urge all of our clients to invest in this new company For the first time in ten years a company that has developed satellite te 64
- The following is part of a memorandum from the president of Humana University Last year the number of students who enrolled in online degree programs offered by nearby Omni University increased by 50 percent During the same year Omni showed a significant 66
- The best way for a society to prepare its young people for leadership in government industry or other fields is by instilling in them a sense of cooperation not competition 50
- Sports stars movie stars have an obligation to behave as role models for the young people who look up to them In return for the millions of dollars that they are paid we should expect them to fulfill this societal responsibility 66
- Sports stars movie stars have an obligation to behave as role models for the young people who look up to them In return for the millions of dollars that they are paid we should expect them to fulfill this societal responsibility 83
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 156, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...iven more time to national news than the weather and local news. However, more ev...
^^
Transition Words or Phrases used:
first, firstly, furthermore, however, if, may, moreover, regarding, so, therefore, thus, while, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2090.0 2260.96107784 92% => OK
No of words: 397.0 441.139720559 90% => More content wanted.
Chars per words: 5.2644836272 5.12650576532 103% => OK
Fourth root words length: 4.46372701284 4.56307096286 98% => OK
Word Length SD: 2.75594148547 2.78398813304 99% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.403022670025 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 648.9 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 43.408124886 57.8364921388 75% => OK
Chars per sentence: 149.285714286 119.503703932 125% => OK
Words per sentence: 28.3571428571 23.324526521 122% => OK
Discourse Markers: 7.71428571429 5.70786347227 135% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.312287852397 0.218282227539 143% => OK
Sentence topic coherence: 0.142249876751 0.0743258471296 191% => OK
Sentence topic coherence SD: 0.0951807870644 0.0701772020484 136% => OK
Paragraph topic coherence: 0.207148708328 0.128457276422 161% => OK
Paragraph topic coherence SD: 0.0660158641559 0.0628817314937 105% => OK
Essay readability:
automated_readability_index: 17.5 14.3799401198 122% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 13.52 12.5979740519 107% => OK
dale_chall_readability_score: 8.21 8.32208582834 99% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 156, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...iven more time to national news than the weather and local news. However, more ev...
^^
Transition Words or Phrases used:
first, firstly, furthermore, however, if, may, moreover, regarding, so, therefore, thus, while, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2090.0 2260.96107784 92% => OK
No of words: 397.0 441.139720559 90% => More content wanted.
Chars per words: 5.2644836272 5.12650576532 103% => OK
Fourth root words length: 4.46372701284 4.56307096286 98% => OK
Word Length SD: 2.75594148547 2.78398813304 99% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.403022670025 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 648.9 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 43.408124886 57.8364921388 75% => OK
Chars per sentence: 149.285714286 119.503703932 125% => OK
Words per sentence: 28.3571428571 23.324526521 122% => OK
Discourse Markers: 7.71428571429 5.70786347227 135% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.312287852397 0.218282227539 143% => OK
Sentence topic coherence: 0.142249876751 0.0743258471296 191% => OK
Sentence topic coherence SD: 0.0951807870644 0.0701772020484 136% => OK
Paragraph topic coherence: 0.207148708328 0.128457276422 161% => OK
Paragraph topic coherence SD: 0.0660158641559 0.0628817314937 105% => OK
Essay readability:
automated_readability_index: 17.5 14.3799401198 122% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 13.52 12.5979740519 107% => OK
dale_chall_readability_score: 8.21 8.32208582834 99% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.