Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in

Essay topics:

Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.

In the argument presented, the author claims that the new franchise to open soon in the town of Plainsville will be a successful one. In support of the argument, the author has provided the reasons for her assertion. The reasons are the proposed area being the area where residents lead healthy lives and the company usually thrives in those areas. Further, she states that Plainsville is seeing sales growth in other health related areas like running shoes and exercising cloths and the health clubs. Finally, the author notes that Plainsville schoolchildren being potential customers for the company “Nature’s Way” as the school children requires to participate in fitness activities. However, careful scrutiny of the evidence reveals that it provides little credible support for the author’s conclusion in several aspects.

Firstly, the author doesn’t provide sufficient evidence to back the claim that the company thrives on the given environment i.e. areas with residents with healthy lifestyle. It could be that some of the Nature’s way store are leading in profits in high health conscious areas whereas in general, they are doing average business. So, we cannot be sure that Plainsville will be a guaranteed success for the company.

Secondly, the stores target group is not clear in the argument. It is unclear that the products is general product are targeted to specific age group. The compulsory participation of school children in a fitness-for-life program may not contribute anything to the expected success of the franchise if the products are only for adult. Finally, the all-time high sales of the running shoes and exercising cloth could be the seasonal thing. In summer time people tend to run more outdoors which might be a contributing factor to the surge in sales of those items.

Admittedly, it is of general belief that the health related stores are more successful in the areas where residents are more conscious of their health and lead a healthy lifestyle, but the argument does not provide sufficient evidence and data to support the claim of franchise being a outright success in Plainsville.

In conclusion, the authors conclusion that Nature’s way new franchise in Plainslive will a successful one is unpersuasive as it stands. To bolster it, the authors must provide more concrete evidence backed by sales figure of other franchise with similar demographics. The author should also be specific with its target group and its products. Finally, to better evaluate the claim, we would need more information on other similar companies operating in Plainsville area.

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Average: 3.5 (3 votes)
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Comments

Grammar and spelling errors:
Line 1, column 665, Rule ID: ALLOW_TO[1]
Message: Did you mean 'participating'? Or maybe you should add a pronoun? In active voice, 'require' + 'to' takes an object, usually a pronoun.
Suggestion: participating
...y' as the school children requires to participate in fitness activities. However, careful...
^^^^^^^^^^^^^^
Line 5, column 197, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...ith healthy lifestyle. It could be that some of the Nature's way store are leading in ...
^^^^^^^^^^^
Line 9, column 442, Rule ID: SUMMER_TIME[2]
Message: Use simply 'summer'.
Suggestion: summer
...g cloth could be the seasonal thing. In summer time people tend to run more outdoors which ...
^^^^^^^^^^^
Line 11, column 285, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...to support the claim of franchise being a outright success in Plainsville. I...
^
Line 15, column 20, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...in Plainsville. In conclusion, the authors conclusion that Nature's way new f...
^^^^^^^

Transition Words or Phrases used:
also, but, finally, first, firstly, however, if, may, second, secondly, so, whereas, in conclusion, in general

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 12.0 16.3942115768 73% => OK

Performance on vocabulary words:
No of characters: 2234.0 2260.96107784 99% => OK
No of words: 416.0 441.139720559 94% => More content wanted.
Chars per words: 5.37019230769 5.12650576532 105% => OK
Fourth root words length: 4.51620172871 4.56307096286 99% => OK
Word Length SD: 2.95371954231 2.78398813304 106% => OK
Unique words: 201.0 204.123752495 98% => OK
Unique words percentage: 0.483173076923 0.468620217663 103% => OK
syllable_count: 679.5 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK

Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 56.4349452652 57.8364921388 98% => OK
Chars per sentence: 117.578947368 119.503703932 98% => OK
Words per sentence: 21.8947368421 23.324526521 94% => OK
Discourse Markers: 5.78947368421 5.70786347227 101% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.242154612296 0.218282227539 111% => OK
Sentence topic coherence: 0.0771760178872 0.0743258471296 104% => OK
Sentence topic coherence SD: 0.0648759846285 0.0701772020484 92% => OK
Paragraph topic coherence: 0.149593391042 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.0358721117337 0.0628817314937 57% => OK

Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.87 12.5979740519 110% => OK
dale_chall_readability_score: 8.51 8.32208582834 102% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 417 350
No. of Characters: 2137 1500
No. of Different Words: 191 200
Fourth Root of Number of Words: 4.519 4.7
Average Word Length: 5.125 4.6
Word Length SD: 2.724 2.4
No. of Words greater than 5 chars: 168 100
No. of Words greater than 6 chars: 136 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.947 21.0
Sentence Length SD: 8.617 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.309 0.35
Sentence-Para Coherence: 0.527 0.50
Sentence-Sentence Coherence: 0.107 0.07
Number of Paragraphs: 5 5