"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned wit

By not telecasting weather and local news, it is understandable that the television station lost some of its viewers. As a matter of fact, people will definitely be more interested in watching news channels that provide local news which is more relevant to their current situation. The station did receive complaints regarding it's decrease in coverage of weather and local news, clearly indicating people's interest in the same. However, the author makes an unsubstantiated assumption that the station will receive more viewers should it telecast weather and local news.

Firstly, no information regarding the popularity or content of their national news is given. It could be quite possible that the news channel telecasts news that often have a negative tone to them or depict the more gory details of everyday occurences. Depicting violent crimes in late-night news that people watch just before going to sleep can disturb them and this in turn can lead to the decrease in viewership. The author is correct in the aspect that people expect to see weather and local news the day before in order to prepare themselves for the upcoming twenty-four hours.

Secondly, more insight into local businesses who have cancelled their advertising contracts with the station must be given. The businesses could have backed out in order to advertise their products in another news channel that has garnered more attention and viewership over the past year. Figures regarding the new and upcoming news channels and their reach within the population should have been provided. Attributing the loss of advertisements to the less coverage to weather and local news is unwarranted.

Thirdly, no information about the popularity of the channel before one year has been given. It is not exclusively stated that the channel lost it's viewers due to the increased attention to national news. Although complaints have been received regarding the decrrease in time allocated, whether people have indeed migrated to other news stations is not given. In this scenario, the conclusion that more viewers are guarenteed should the company restore their weather and local news divisions is not one that can be validated. Figures about the viewership level and the percent decrease over the past year could have helped the author make a compelling case about the channel.

It is possible that people might find weather and local news more relevant. But it is also possible that none of this could make a difference until the station changes it's national news content that people might view as unnecessary for a late night trip to the tv room. For example, a person planning on a trip to the beach might want to know the weather forecast for the next day. Or a person working in a company might want to know about the strike in his city. Telecasting the arrest of a politician in the capital city as part of the late night news will do no good to a common man.

In conclusion, the author failed in creating a solid case regarding the assured increase in viewers or the return of the local business advertisements to the channel. More substantiations and figures could have been provided.

Votes
Average: 4.9 (3 votes)
Essay Categories
Essays by the user:

Grammar and spelling errors:
Line 3, column 233, Rule ID: EVERYDAY_EVERY_DAY[3]
Message: 'Everyday' is an adjective. Did you mean 'every day'?
Suggestion: every day
...them or depict the more gory details of everyday occurences. Depicting violent crimes in...
^^^^^^^^

Transition Words or Phrases used:
also, but, first, firstly, however, if, regarding, second, secondly, so, third, thirdly, for example, in conclusion, as a matter of fact

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 70.0 55.5748502994 126% => OK
Nominalization: 13.0 16.3942115768 79% => OK

Performance on vocabulary words:
No of characters: 2647.0 2260.96107784 117% => OK
No of words: 524.0 441.139720559 119% => OK
Chars per words: 5.05152671756 5.12650576532 99% => OK
Fourth root words length: 4.7844588288 4.56307096286 105% => OK
Word Length SD: 2.69538285195 2.78398813304 97% => OK
Unique words: 226.0 204.123752495 111% => OK
Unique words percentage: 0.431297709924 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 819.0 705.55239521 116% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK

Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 34.6620339453 57.8364921388 60% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 110.291666667 119.503703932 92% => OK
Words per sentence: 21.8333333333 23.324526521 94% => OK
Discourse Markers: 5.66666666667 5.70786347227 99% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.298985760359 0.218282227539 137% => OK
Sentence topic coherence: 0.0998329180534 0.0743258471296 134% => OK
Sentence topic coherence SD: 0.0551550709524 0.0701772020484 79% => OK
Paragraph topic coherence: 0.164806807274 0.128457276422 128% => OK
Paragraph topic coherence SD: 0.0568666034968 0.0628817314937 90% => OK

Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.01 12.5979740519 95% => OK
dale_chall_readability_score: 7.93 8.32208582834 95% => OK
difficult_words: 108.0 98.500998004 110% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

---------------------

Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Sentence: It could be quite possible that the news channel telecasts news that often have a negative tone to them or depict the more gory details of everyday occurences.
Error: occurences Suggestion: occurrences

Sentence: Although complaints have been received regarding the decrrease in time allocated, whether people have indeed migrated to other news stations is not given.
Error: decrrease Suggestion: decrease

Sentence: In this scenario, the conclusion that more viewers are guarenteed should the company restore their weather and local news divisions is not one that can be validated.
Error: guarenteed Suggestion: guaranteed

argument 1 -- not OK. need to argue:

During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news.

argument 2 -- OK

argument 3 -- OK

argument 4 -- duplicated to the argument 1.
----------------

Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 524 350
No. of Characters: 2596 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.784 4.7
Average Word Length: 4.954 4.6
Word Length SD: 2.646 2.4
No. of Words greater than 5 chars: 182 100
No. of Words greater than 6 chars: 149 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 57 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.833 21.0
Sentence Length SD: 6.249 7.5
Use of Discourse Markers (%): 0.417 0.12
Sentence-Text Coherence: 0.342 0.35
Sentence-Para Coherence: 0.557 0.50
Sentence-Sentence Coherence: 0.109 0.07
Number of Paragraphs: 6 5