Super screen movie attendance is down but positive reviews are greater. People don't know about the positive reviews so more of the budget should be spent on advertising
The advertising director of the Super Screen Movie Production Company argues that despite a greater precentage of positive reviews about their movies the attendance to them is declining. Therefore, it is recommended that more of the company's budget should be allocated to advertising to inform the public about the high quality of movie the company is making. On its face this argument and recomendation may seem sound but evaluating it requires many questions to be answered and much more evidence into the validity of the claim.
The first point the advertising director makes is that fewer people are attending Super Screen movies than ever before. To understand this point more context is needed. A good first question to ask is about the attendance to all movies, and if Super Screen movies are getting a better or worse percentage of that auidence. If overall movie going has declined the problem may be not be with the publics awareness of the quality movies Super screen is producing. Perhaps the movie going experinence is out of peoples budget. Information on the economy and on wage growth vs movie ticket prices would help evaluate if this is a contributing factor to the falling attendance to Super Screen and or other movies. Perhaps the decline is due to shifting desires, people may be valuing more interactive activities. If this is the case the company would need to innovate the movie going experience to attract its consumers back. Should super screen movies be getting a greater percentage of all attendance this would draw into question the director's recomendation as it would suggest that the decline really is a larger problem than public awarness of their movies.
Along those lines it is important to understand the overall media landscape. As streaming becomes more and more popular, and is more affordable than going to the theatre it is important to investigate this as a possible cause or solution. The greater amount of content means people have more opitions and can find content that is exactally what they are looking for. It is possible that Super Screen is making great content but that it is just not appealing to people who can find stories that resonate more directly. Super screen may need to look at their content and see if it matches with the changing values and interest of society. Further they must question if their movies are still getting the same number of eyes but just in new formats that they may not be counting. If they aren't counting streaming numbers or online rentals they may be underestimating their audience. Compounding this one stream, rental, or purchase of the movie may be seen by multiple people. If this is the case the budget may need to be reallocated to find ways of driving more views on such platforms.
Finally, the company needs to question where these good reviews are coming from. They may be coming from critics who are overwhelmingly white men. Their opinions may not reflect that of society as a whole. Movies highly praised in the festivals often have gotten harsh criticism when more diverse auidence have a change to view them. It may be that reviews are coming from paid social media influencers and do not reflect reality.
The advertising director may be correct in the assesment of the proplem and solution. However with the information provided it is unclear of how well the recomendation will work or if the correct problem was defined. More questions need to be asked, more context provided, and more evidence needed to evaluate the cl
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-12 | nanifish11 | 50 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 29 15
No. of Words: 597 350
No. of Characters: 2891 1500
No. of Different Words: 266 200
Fourth Root of Number of Words: 4.943 4.7
Average Word Length: 4.843 4.6
Word Length SD: 2.576 2.4
No. of Words greater than 5 chars: 216 100
No. of Words greater than 6 chars: 159 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.586 21.0
Sentence Length SD: 7.337 7.5
Use of Discourse Markers (%): 0.724 0.12
Sentence-Text Coherence: 0.28 0.35
Sentence-Para Coherence: 0.461 0.50
Sentence-Sentence Coherence: 0.072 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 326, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...r or worse percentage of that auidence. If overall movie going has declined the pr...
^^^
Line 5, column 398, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'publics'' or 'public's'?
Suggestion: publics'; public's
...ined the problem may be not be with the publics awareness of the quality movies Super s...
^^^^^^^
Line 5, column 813, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...be valuing more interactive activities. If this is the case the company would need...
^^^
Line 9, column 792, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...that they may not be counting. If they arent counting streaming numbers or online re...
^^^^^
Line 9, column 982, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...e movie may be seen by multiple people. If this is the case the budget may need to...
^^^
Line 17, column 88, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...assesment of the proplem and solution. However with the information provided it is unc...
^^^^^^^
Transition Words or Phrases used:
but, finally, first, however, if, look, may, really, so, still, therefore, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 43.0 19.6327345309 219% => Less to be verbs wanted.
Auxiliary verbs: 26.0 12.9520958084 201% => Less auxiliary verb wanted.
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 48.0 28.8173652695 167% => Less pronouns wanted
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 2950.0 2260.96107784 130% => OK
No of words: 596.0 441.139720559 135% => OK
Chars per words: 4.94966442953 5.12650576532 97% => OK
Fourth root words length: 4.94096258147 4.56307096286 108% => OK
Word Length SD: 2.62189649794 2.78398813304 94% => OK
Unique words: 260.0 204.123752495 127% => OK
Unique words percentage: 0.436241610738 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 919.8 705.55239521 130% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 43.3999731502 57.8364921388 75% => OK
Chars per sentence: 101.724137931 119.503703932 85% => OK
Words per sentence: 20.5517241379 23.324526521 88% => OK
Discourse Markers: 2.72413793103 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 18.0 8.20758483034 219% => Less positive sentences wanted.
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.321968161155 0.218282227539 148% => OK
Sentence topic coherence: 0.0889678849344 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0728447867098 0.0701772020484 104% => OK
Paragraph topic coherence: 0.186050089546 0.128457276422 145% => OK
Paragraph topic coherence SD: 0.0961916284999 0.0628817314937 153% => OK
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.43 12.5979740519 91% => OK
dale_chall_readability_score: 8.31 8.32208582834 100% => OK
difficult_words: 139.0 98.500998004 141% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.