The chart below shows the expenditure of three car companies on advertising in UK in 2007
The bar charts illustrate the spending on advertising of the three different car companies measured by millions of dollars in the United Kingdom in 2007. Overall, while Acura spent the least amount of money on advertising, Cadillac spent the most. It is noticeable that TV advertisement was by far the most popular advertising means.
Looking at the similarities, both advertising through press and television experienced the same tendency with small gaps among the three companies Acura, Chevrolet, and Cadillac. Cadillac company spent 70 million dollars to promote on television. Similarly, Chevrolet and Acura also used a large of money on this promotion, which accounted for 60 and 55 million dollars, respectively. Press was the most second popular activity to notice people among the three car companies. 55 million dollars were spent on the press in Cadillac compared with 40 million dollars in Chevrolet and Acura followed just less than 1 million dollars.
In terms of differences, advertising through cinema witnessed a quite severe gap from Acura or Chevrolet compared to Cadillac. Promoting by cinema was the second popular in Cadillac with 60 million dollars but the least popular in Acura and Chevrolet, which only spent under 16 million dollars.
Transition Words or Phrases used:
also, but, if, look, second, similarly, so, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 7.0 71% => OK
Auxiliary verbs: 0.0 1.00243902439 0% => OK
Conjunction : 8.0 6.8 118% => OK
Relative clauses : 3.0 3.15609756098 95% => OK
Pronoun: 3.0 5.60731707317 54% => OK
Preposition: 33.0 33.7804878049 98% => OK
Nominalization: 2.0 3.97073170732 50% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1064.0 965.302439024 110% => OK
No of words: 199.0 196.424390244 101% => OK
Chars per words: 5.34673366834 4.92477711251 109% => OK
Fourth root words length: 3.75589349951 3.73543355544 101% => OK
Word Length SD: 2.84416783515 2.65546596893 107% => OK
Unique words: 108.0 106.607317073 101% => OK
Unique words percentage: 0.542713567839 0.547539520022 99% => OK
syllable_count: 324.0 283.868780488 114% => OK
avg_syllables_per_word: 1.6 1.45097560976 110% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 1.53170731707 65% => OK
Article: 1.0 4.33902439024 23% => OK
Subordination: 1.0 1.07073170732 93% => OK
Conjunction: 1.0 0.482926829268 207% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 3.36585365854 30% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 8.94146341463 112% => OK
Sentence length: 19.0 22.4926829268 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.7408492009 43.030603864 85% => OK
Chars per sentence: 106.4 112.824112599 94% => OK
Words per sentence: 19.9 22.9334400587 87% => OK
Discourse Markers: 4.9 5.23603664747 94% => OK
Paragraphs: 3.0 3.83414634146 78% => More paragraphs wanted.
Language errors: 0.0 1.69756097561 0% => OK
Sentences with positive sentiment : 6.0 3.70975609756 162% => OK
Sentences with negative sentiment : 1.0 1.13902439024 88% => OK
Sentences with neutral sentiment: 3.0 4.09268292683 73% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.142980217152 0.215688989381 66% => OK
Sentence topic coherence: 0.076648226566 0.103423049105 74% => OK
Sentence topic coherence SD: 0.0962536044742 0.0843802449381 114% => OK
Paragraph topic coherence: 0.121123753629 0.15604864568 78% => OK
Paragraph topic coherence SD: 0.0934692859242 0.0819641961636 114% => OK
Essay readability:
automated_readability_index: 13.7 13.2329268293 104% => OK
flesch_reading_ease: 52.19 61.2550243902 85% => OK
smog_index: 8.8 6.51609756098 135% => OK
flesch_kincaid_grade: 10.7 10.3012195122 104% => OK
coleman_liau_index: 13.75 11.4140731707 120% => OK
dale_chall_readability_score: 7.83 8.06136585366 97% => OK
difficult_words: 41.0 40.7170731707 101% => OK
linsear_write_formula: 9.0 11.4329268293 79% => OK
gunning_fog: 9.6 10.9970731707 87% => OK
text_standard: 14.0 11.0658536585 127% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.