The table below shows expenditures on advertising of four car companies in the UK in 2002.
Press
Renault
Rover
Types of advertising (millions of dollars)
The table illustrates the fees that four car companies namely Renault, Rover, Vauxhall and Cetirizine spent on advertising in the UK in the year of 2002.
Overall, Renault was the company paying the highest advertising money, whereas Vauxhall was the smallest figure in the period.
It can be seen from the table that although Cetirizine and Rover paid the same amount of money for advertising, Rover noticed more on the press with 38 million dollars while Cetirizine had only 12 million dollars. Cetirizine focused on TV by paying 70 million dollars, meanwhile Rover spent only 45 million dollars on TV.
In 2002, the data of Renault spending on Press and TV were about 45 and 59 million dollars. Besides, the company's expenditures on cinema, outdoor and radio at a lower rate than other companies. Vauxhall spent the same money as other companies on radio and they noticed more on TV with 65 million dollars
- Cyclists and car drivers sharing the same road cause some problems What are the problems What are the solutions 73
- Many people believe that international tourism is a bad thing for their country What are the reasons Solutions to change negative attitudes 84
- Nowadays it is not only large companies that are able to make films as digital technology enables anyone to produce films Do you think this is a positive or negative development 78
- Video records are a better way to learn about the way other people in the world live rather than written documents To what extent do you agree or disagree 73
- Some people think that young people should be required to do unpaid work helping people in the community Do the advantages outweigh the disadvantages 11