History of formation and development of Grab

Overview of grab
About grab
History of formation and development
The idea of ​​creating Grab came into being in 2011, when its founder is Anthony Tan who attended Harvard Business School, and his partner founded the MyTeksi brand in Kuala Lumpur. June 2012 marked the time when MyTeksi was officially launched in Malaysia
In October 2013, GrabTaxi was availabale in Singapore and Thailand market and four months later to Vietnam and Indonesia.
On January 28, 2016, GrabTaxi officially changed its brand name to Grab to affirm its position in Southeast Asia market with markets operating in 6/12 countries in this region, including: Malaysia, Singapore, Thailand. Lan, Vietnam, Indonesia, Philippines.
Currently, Grab has developed new areas: Grab Car, Grab Taxi, Grab Bike, Grab Express, Grabhitch, Grab Food
Purpose
Mission: Creating the safest transport platform, making transportation easier for everyone and improving the lives of partners
Characteristics
Main color: green: symbolizes growth, watering, feels friendly and safe => the reason Grab chose green as the dominant color => Meaning of Grab : Express agility, convenience, meet the needs of customers
Message: Cheaper, more convenient