Many companies sponsor sports to advertise their products or service. What advantages and disadvantages does this bring for the teams and individuals that these companies sponsor?
Promoting products or services through sponsoring sports is widely used by many companies. There are several merits and demerits from this issue which I will elaborate in the following paragraph.
Considering the benefits, using sport in product endorsement offers the bigger promotion of both companies and teams, particularly long-term investment. Along with joining prestigious tournaments, the growing popularity and becoming company profile could offer corporation with a captive and ready audience to develop a brand’s value. Recently, Fly Emirates sponsorship elevates Real Madrid performance to the top of European football club. Furthermore, this also gives each individual the opportunity to expand their career prospects, for instance becoming a well-known person. It is showed by Nike-Michael Jordan collaboration, basketball shoe line, generates a market that impact on consumers thinking patterns, particularly fans always buying their idol’s stuffs.
In contrast, we should emphasize some drawbacks of this issue that the sport club commercialism does not guarantee positive feedbacks, contractual agreements can restrict the flexibility of team's management. The commitment to fulfil the demands of the agreement causes work pressure, which sometimes means the team's performance is fluctuated, since the team may have bad luck and lose several games. Moreover, terrible scandal involving athletes creates reputational crisis that results in significant losses, similar to Ronaldo's motion of moving a Coca-Cola bottle. Together with media exposure, this incompetency leads to greater untrustworthy with the stakeholders which may decrease purchasing intentions and desired outcomes.
In summary, the positives of endorsing sport may uplift company and sport presence in public and enhance individual to have wider job opportunity. However, the negatives of this promotion are club’s limited access in various activities and bad athlete profiling due to lack of credibility endorsement.
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Grammar and spelling errors:
Line 5, column 96, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... issue that the sport club commercialism does not guarantee positive feedbacks, c...
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Line 5, column 312, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'teams'' or 'team's'?
Suggestion: teams'; team's
...ork pressure, which sometimes means the teams performance is fluctuated, since the te...
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Transition Words or Phrases used:
also, furthermore, however, if, may, moreover, so, well, for instance, in contrast, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 13.1623246493 38% => More to be verbs wanted.
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 13.0 24.0651302605 54% => OK
Preposition: 36.0 41.998997996 86% => OK
Nominalization: 16.0 8.3376753507 192% => OK
Performance on vocabulary words:
No of characters: 1730.0 1615.20841683 107% => OK
No of words: 285.0 315.596192385 90% => More content wanted.
Chars per words: 6.0701754386 5.12529762239 118% => OK
Fourth root words length: 4.10876417139 4.20363070211 98% => OK
Word Length SD: 3.0800862591 2.80592935109 110% => OK
Unique words: 205.0 176.041082164 116% => OK
Unique words percentage: 0.719298245614 0.561755894193 128% => OK
syllable_count: 530.1 506.74238477 105% => OK
avg_syllables_per_word: 1.9 1.60771543086 118% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 35.0775978343 49.4020404114 71% => OK
Chars per sentence: 133.076923077 106.682146367 125% => OK
Words per sentence: 21.9230769231 20.7667163134 106% => OK
Discourse Markers: 7.23076923077 7.06120827912 102% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.23345170163 0.244688304435 95% => OK
Sentence topic coherence: 0.0699655326614 0.084324248473 83% => OK
Sentence topic coherence SD: 0.0678263305567 0.0667982634062 102% => OK
Paragraph topic coherence: 0.130860140659 0.151304729494 86% => OK
Paragraph topic coherence SD: 0.0387472915457 0.056905535591 68% => OK
Essay readability:
automated_readability_index: 18.1 13.0946893788 138% => OK
flesch_reading_ease: 24.78 50.2224549098 49% => Flesch_reading_ease is low.
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 15.0 11.3001002004 133% => OK
coleman_liau_index: 17.93 12.4159519038 144% => OK
dale_chall_readability_score: 11.6 8.58950901804 135% => OK
difficult_words: 125.0 78.4519038076 159% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 18.0 10.7795591182 167% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.