People nowadays are surrounded by all kinds of advertising. Some people believe that advertising has more negative than positive influences on people’s lives. To what extent do your agree or disagree?
Advertising is a powerful marketing tool that almost every company is utilizing. Discussion now centers on whether so many commercials have exerted more positive or negative influence on people’s lives. My view is that everyone as a customer should have a balanced understanding of ads.
Advertising bridges the demand and supply in the market. Business ads on TV, radio and newspaper provide useful and valuable information about a product or service to target audiences, help them to compare qualities of different products and choose the most cost-effective one. It is also an essential way for companies to promote their products, boost sales, make profits, and build brand images.
Moreover, if ads are created to be memorable and thought-provoking, they can draw public’s attention and change people’s attitudes and behaviors as well. For example, governments often disseminate important messages to community through public service advertising. It can raise the public’s awareness, ranging from road safety to public health, animal rights and environmental protection, which is definitely beneficial to the whole of society.
Yet there is a dark side to this picture: advertisements generally only claims a product’s advantages and the high cost of the ads is added to the product’s retail price, which is ultimately borne by customers. In order to entice consumer to purchase an item, some ads are even exaggerated and misleading. And more offensively, some advertising agencies illegally collect our personal information, then keep sending promotional ads through annoying junk mails and text messages.
In summary, advertising plays a vital role in this commercial world. It is a vivid and effective method of communication and facilitates business activity and economic growth. Meanwhile, government authorities should enforce stricter standards on the advertising industry to avoid false advertising and misrepresentation, and protect the consumers’ privacy and interests.
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Transition Words or Phrases used:
also, if, moreover, so, then, well, while, for example, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 22.0 10.4138276553 211% => Less conjunction wanted
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 12.0 24.0651302605 50% => OK
Preposition: 30.0 41.998997996 71% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1714.0 1615.20841683 106% => OK
No of words: 297.0 315.596192385 94% => More content wanted.
Chars per words: 5.77104377104 5.12529762239 113% => OK
Fourth root words length: 4.15134772569 4.20363070211 99% => OK
Word Length SD: 3.30607156192 2.80592935109 118% => OK
Unique words: 203.0 176.041082164 115% => OK
Unique words percentage: 0.683501683502 0.561755894193 122% => OK
syllable_count: 540.0 506.74238477 107% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 4.0 0.809619238477 494% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 52.3768396654 49.4020404114 106% => OK
Chars per sentence: 114.266666667 106.682146367 107% => OK
Words per sentence: 19.8 20.7667163134 95% => OK
Discourse Markers: 4.4 7.06120827912 62% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.16239018562 0.244688304435 66% => OK
Sentence topic coherence: 0.0495544468398 0.084324248473 59% => OK
Sentence topic coherence SD: 0.0544175691701 0.0667982634062 81% => OK
Paragraph topic coherence: 0.0825655569661 0.151304729494 55% => OK
Paragraph topic coherence SD: 0.0514325869191 0.056905535591 90% => OK
Essay readability:
automated_readability_index: 15.6 13.0946893788 119% => OK
flesch_reading_ease: 35.27 50.2224549098 70% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 16.19 12.4159519038 130% => OK
dale_chall_readability_score: 10.05 8.58950901804 117% => OK
difficult_words: 103.0 78.4519038076 131% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 16.0 10.7795591182 148% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.