Sponsorship in sports is now a marketing strategy that is more concerned by many companies. Though both companies and sponsoring objects get many benefits, a false advertising product can lead to a bad result.
A variety of advertising form would increase the chance that audience encounter with the brands. It enables products to become well-known deliberately, which contributes to an effective marketing strategy. Companies would aid in finance for an organization to host more sports events. Moreover, they will help to subsidize refurbishing sports infrastructure like stadium, arena and swimming pool. A performer endorsing their products may have a chance to use high-standard products without any payment. Adidas is a notable brand which uses their product like shoes and sports clothing to sponsor many famous footballers in Champions League.
There are many bad effects that sponsorship has on either sport or athletes. First, companies could manipulate sports stars to advertise their products even though they are not as good as being talked about. If the truth is revealed, the admirer will have their backs towards sportsperson due to the loss of faith. Second, because of high profits sports host or sport stars less focus on improving insight, thereby the fan will be disappointed about them. Lastly, companies would suffer from not only financial damage but also image disruption if sports organization and performers cause bad publicity during sponsoring period. The aspects that the audience wants to see are the excellent performance of sports stars and the high-quality sport event rather than the distraction due to personal benefits.
In conclusion, although sponsorship in sport can raise awareness for brands and companies, it will destroy the good image of the sport in the heart of admirers.
Transition Words or Phrases used:
also, but, first, if, lastly, may, moreover, second, so, well, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 13.0 24.0651302605 54% => OK
Preposition: 34.0 41.998997996 81% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1538.0 1615.20841683 95% => OK
No of words: 284.0 315.596192385 90% => More content wanted.
Chars per words: 5.41549295775 5.12529762239 106% => OK
Fourth root words length: 4.10515524023 4.20363070211 98% => OK
Word Length SD: 2.89841565872 2.80592935109 103% => OK
Unique words: 172.0 176.041082164 98% => OK
Unique words percentage: 0.605633802817 0.561755894193 108% => OK
syllable_count: 457.2 506.74238477 90% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 30.317138534 49.4020404114 61% => OK
Chars per sentence: 102.533333333 106.682146367 96% => OK
Words per sentence: 18.9333333333 20.7667163134 91% => OK
Discourse Markers: 5.06666666667 7.06120827912 72% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.134079780178 0.244688304435 55% => OK
Sentence topic coherence: 0.0485237028089 0.084324248473 58% => OK
Sentence topic coherence SD: 0.0350065686881 0.0667982634062 52% => OK
Paragraph topic coherence: 0.0901509317855 0.151304729494 60% => OK
Paragraph topic coherence SD: 0.021445297344 0.056905535591 38% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.6 13.0946893788 104% => OK
flesch_reading_ease: 53.21 50.2224549098 106% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 14.16 12.4159519038 114% => OK
dale_chall_readability_score: 9.03 8.58950901804 105% => OK
difficult_words: 81.0 78.4519038076 103% => OK
linsear_write_formula: 7.0 9.78957915832 72% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.