Some people say that advertising is extremely successful at persuading us to buy things. Others think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.
People have different opinions about the influence of advertising. While some think that commercial advertisements exert a marked impact on the purchasing decisions of customers, others believe otherwise. This essay discusses both these views, and then I will give my aspect on this matter.
On the one hand, there exist compelling reasons for the belief that our purchasing behaviors are easily swayed by advertising. Firstly, companies, regardless of their sizes, all allocate a significant share of their budget to advertising campaigns. Since the top priority of these businesses is to generate profit, advertising must be one of the most effective means of sales-boosting to deserve such substantial expenditure. Secondly, advertisers are experts in choosing the right target audience for their products. Some advertisements do not aim directly at the ones holding the budget in the household, but rather at the real decision-makers. For example, many parents end up buying something they have never heard of, succumbing to the demand of their children who have watched countless times a catchy song endorsing the product.
On the other hand, people who believe that advertising is ineffective due to its pervasive existence have their reasoning. Being bombarded incessantly with all forms of advertising, consumers often find themselves perplexed and suspicious of the trustworthiness of these advertisements. As a result, many of them have decided to ignore commercials, banners, and posters altogether. Additionally, as the advertising market is becoming saturated, splurging money on advertisements do not always ensure a successful business anymore.
In conclusion, both views regarding the effect of advertising have their own merits. However, on balance, I tend to believe in the convincing power of advertisements when it comes to inducing customers to purchase their products. This is because the advertising forms and methods are becoming more sophisticated, integrating into every aspect of our virtual and real life, aiming at our subconscious mind.
Transition Words or Phrases used:
but, first, firstly, however, if, regarding, second, secondly, so, then, while, for example, in conclusion, as a result, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 2.0 7.85571142285 25% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 27.0 24.0651302605 112% => OK
Preposition: 45.0 41.998997996 107% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1765.0 1615.20841683 109% => OK
No of words: 311.0 315.596192385 99% => OK
Chars per words: 5.67524115756 5.12529762239 111% => OK
Fourth root words length: 4.19942759058 4.20363070211 100% => OK
Word Length SD: 3.29861225921 2.80592935109 118% => OK
Unique words: 197.0 176.041082164 112% => OK
Unique words percentage: 0.633440514469 0.561755894193 113% => OK
syllable_count: 549.9 506.74238477 109% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 35.635305527 49.4020404114 72% => OK
Chars per sentence: 110.3125 106.682146367 103% => OK
Words per sentence: 19.4375 20.7667163134 94% => OK
Discourse Markers: 8.625 7.06120827912 122% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.229096048591 0.244688304435 94% => OK
Sentence topic coherence: 0.0738346492042 0.084324248473 88% => OK
Sentence topic coherence SD: 0.0498297345191 0.0667982634062 75% => OK
Paragraph topic coherence: 0.145934765271 0.151304729494 96% => OK
Paragraph topic coherence SD: 0.0336076094257 0.056905535591 59% => OK
Essay readability:
automated_readability_index: 15.0 13.0946893788 115% => OK
flesch_reading_ease: 35.27 50.2224549098 70% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 15.66 12.4159519038 126% => OK
dale_chall_readability_score: 10.01 8.58950901804 117% => OK
difficult_words: 107.0 78.4519038076 136% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.