Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

Essay topics:

Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

People’s opinions differ as to whether the high sale of consumer goods is due to advertising or the real needs of the society or not. In my view, the result is dependent on the power of advertising up to a point.

There are two reasons why people may disapprove of the argument which advertisement is the cause of high sale rate of goods. Firstly, it is recognized that advertisements are some effective channels of which companies make use to tell customers about their products and consumers are also informed about the information of goods by those promotions, like commercials, email advertising. Secondly, individuals have their opinions and standards of good quality products, thus it is fairly difficult to say they are swayed by advertisements, and it is better to leave them to make their own decisions to buy products.

In spite of above arguments, it is also understandable why advertising indeed has influenced on sale rate of products. First of all, advertisements always try to manipulate people and persuade them to buy those products could make them happier than before. Furthermore, some companies are good at building brand images by inviting gorgeous or successful people to promote their products, so that consumers would associate some brands with higher social status and follow the buying trend. In addition, some advertising agencies usually advertise goods with advertisements of famous or popular actors and stars. This endorsement would attract lots of customers, who are fans of the celebrities, to buy goods.

In conclusion, while I agree with the idea that nobody can be judged whether they pay for the society’s real needs, I prefer the view that people’s spending habits might be influenced by advertising.

Votes
Average: 7.3 (1 vote)
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Essays by user Tasty Chocolate :

Comments

Grammar and spelling errors:
Line 1, column 31, Rule ID: WHETHER[6]
Message: Can you shorten this phrase to just 'whether', or rephrase the sentence to avoid "as to"?
Suggestion: whether
People's opinions differ as to whether the high sale of consumer goods is due ...
^^^^^^^^^^^^^
Line 3, column 224, Rule ID: USE_TO_VERB[1]
Message: Did you mean 'used'?
Suggestion: used
...ective channels of which companies make use to tell customers about their products ...
^^^
Line 5, column 662, Rule ID: WHO_NOUN[1]
Message: A noun should not follow "who". Try changing to a verb or maybe to 'who is a are'.
Suggestion: who is a are
...sement would attract lots of customers, who are fans of the celebrities, to buy goods. ...
^^^^^^^

Transition Words or Phrases used:
also, first, firstly, furthermore, if, may, second, secondly, so, thus, while, as to, in addition, in conclusion, first of all, in my view, in spite of

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 23.0 24.0651302605 96% => OK
Preposition: 46.0 41.998997996 110% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1481.0 1615.20841683 92% => OK
No of words: 282.0 315.596192385 89% => More content wanted.
Chars per words: 5.25177304965 5.12529762239 102% => OK
Fourth root words length: 4.09790868904 4.20363070211 97% => OK
Word Length SD: 3.11747307903 2.80592935109 111% => OK
Unique words: 164.0 176.041082164 93% => More unique words wanted.
Unique words percentage: 0.581560283688 0.561755894193 104% => OK
syllable_count: 455.4 506.74238477 90% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK

Performance on sentences:
How many sentences: 11.0 16.0721442886 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 20.2975951904 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 59.1682011984 49.4020404114 120% => OK
Chars per sentence: 134.636363636 106.682146367 126% => OK
Words per sentence: 25.6363636364 20.7667163134 123% => OK
Discourse Markers: 13.7272727273 7.06120827912 194% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.290106413925 0.244688304435 119% => OK
Sentence topic coherence: 0.109890727048 0.084324248473 130% => OK
Sentence topic coherence SD: 0.0963819979961 0.0667982634062 144% => OK
Paragraph topic coherence: 0.184099312827 0.151304729494 122% => OK
Paragraph topic coherence SD: 0.105048749148 0.056905535591 185% => OK

Essay readability:
automated_readability_index: 16.1 13.0946893788 123% => OK
flesch_reading_ease: 46.1 50.2224549098 92% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.0 11.3001002004 115% => OK
coleman_liau_index: 13.47 12.4159519038 108% => OK
dale_chall_readability_score: 8.96 8.58950901804 104% => OK
difficult_words: 73.0 78.4519038076 93% => OK
linsear_write_formula: 14.5 9.78957915832 148% => OK
gunning_fog: 12.0 10.1190380762 119% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?

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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.