Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
It is undeniable that in recent years, the advertising plays a primary part in increasing the revenue of common consumer goods which is not associated with the demand of the society. This essay disagrees with this statement because of the spending habits of the customers and the wisdom of the shoppers.
The first reason for my idea is that the buyers have own shopping behaviours, so it is not sure to say that the advertising is a key factor to attract all of them to buy any product. This means that a kind of advertising may be appreciated by this group of persons and be opposed by other groups. Likewise, the customers are from all walk of life, have the different aging levels, work in the various field of professions, so they have diverse perception about a kind of advertising. An illustration here is that an advertising in which many girls wear bikinis and dance following the songs can be interested by many young people but can be tactless by a group of old traditional generation.
In addition to the first reason, the modern are more intelligent and have own experiences and knowledge to make a decision for buying. Currently, there are an ample of information resources about the products that are available for the consumers. Therefore, the customers are easier to reach and compare a range of products to each other, so they often make their mind to buy based on the real demand on the products, and do not depend on the appealing advertisements. This shows there is the connection between the growth of revenue and the real need of the consumers.
In conclusion, for the reasons mentioned above, I believe that without the real demand and only with the advertising, it may be impossible to rise the sales of popular consumer goods.
Transition Words or Phrases used:
but, first, if, likewise, may, so, therefore, in addition, in conclusion, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 21.0 24.0651302605 87% => OK
Preposition: 47.0 41.998997996 112% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1466.0 1615.20841683 91% => OK
No of words: 305.0 315.596192385 97% => OK
Chars per words: 4.80655737705 5.12529762239 94% => OK
Fourth root words length: 4.17902490978 4.20363070211 99% => OK
Word Length SD: 2.81623885528 2.80592935109 100% => OK
Unique words: 160.0 176.041082164 91% => More unique words wanted.
Unique words percentage: 0.524590163934 0.561755894193 93% => More unique words wanted or less content wanted.
syllable_count: 454.5 506.74238477 90% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 16.0721442886 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 20.2975951904 133% => The Avg. Sentence Length is relatively long.
Sentence length SD: 41.0641505794 49.4020404114 83% => OK
Chars per sentence: 133.272727273 106.682146367 125% => OK
Words per sentence: 27.7272727273 20.7667163134 134% => OK
Discourse Markers: 7.36363636364 7.06120827912 104% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.134444308893 0.244688304435 55% => OK
Sentence topic coherence: 0.0477466536902 0.084324248473 57% => OK
Sentence topic coherence SD: 0.0395081928491 0.0667982634062 59% => OK
Paragraph topic coherence: 0.0852955786086 0.151304729494 56% => OK
Paragraph topic coherence SD: 0.0237106493079 0.056905535591 42% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.1 13.0946893788 115% => OK
flesch_reading_ease: 52.53 50.2224549098 105% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.6 11.3001002004 112% => OK
coleman_liau_index: 10.91 12.4159519038 88% => OK
dale_chall_readability_score: 8.5 8.58950901804 99% => OK
difficult_words: 68.0 78.4519038076 87% => OK
linsear_write_formula: 14.0 9.78957915832 143% => OK
gunning_fog: 12.8 10.1190380762 126% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.