Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Essay topics:

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

It is argued that sale promotion has such huge influences on the consumption of best-selling products that people no longer buy what they really want. Although I think that the impacts of advertisement on customers’ behaviors are inevitable, I hold a strong belief that consumers buying goods depends mainly on their true demands.

On the one hand, wise marketing strategies could have considerable effects on sales. People seem to be tempted easily by adverts showing the latest brands with up-to-minute functions and trendy models. For example, a variety of technophiles tend to chase new versions launched by Apple every year despite perfect functions of ones they are using. Also, impressive and unique advertisements repeated daily on mass media are likely to attract more customers’ attention, the fact that makes them outstanding from other rivals in the competitive market.

On the other hands, I think that people buy goods based on their true needs because of several reasons. Firstly, customers seemingly only pay attention to adverts of goods that they already have the intention to buy. Secondly, advertises only give options and it is buyers that make the purchasing decisions mainly relying on their interests and demands. Finally, apart from the trendy values of newest brands promoted widely, people usually find it convenient using the new versions because the products are designed and updated to meet the requirements of the current society. For example, opening by facial features and higher quality of camera of the new version of iPhone, an Apple product, appear to be the convenient functions updated that might make people decide to replace old ones.

In conclusion, while advertising significantly affects on consumption of popular products, I strongly disagree that people buying goods do not depend on their real desire.

Votes
Average: 8.9 (1 vote)
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Essays by user Tinylavender :

Comments

Grammar and spelling errors:
Line 5, column 394, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'of the newest'.
Suggestion: of the newest
.... Finally, apart from the trendy values of newest brands promoted widely, people usually ...
^^^^^^^^^

Transition Words or Phrases used:
also, finally, first, firstly, if, really, second, secondly, so, while, apart from, for example, i think, in conclusion, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 2.0 7.85571142285 25% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 6.0 8.3376753507 72% => OK

Performance on vocabulary words:
No of characters: 1578.0 1615.20841683 98% => OK
No of words: 292.0 315.596192385 93% => More content wanted.
Chars per words: 5.40410958904 5.12529762239 105% => OK
Fourth root words length: 4.13376432452 4.20363070211 98% => OK
Word Length SD: 2.8471079439 2.80592935109 101% => OK
Unique words: 180.0 176.041082164 102% => OK
Unique words percentage: 0.616438356164 0.561755894193 110% => OK
syllable_count: 482.4 506.74238477 95% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK

Performance on sentences:
How many sentences: 12.0 16.0721442886 75% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 44.1141196847 49.4020404114 89% => OK
Chars per sentence: 131.5 106.682146367 123% => OK
Words per sentence: 24.3333333333 20.7667163134 117% => OK
Discourse Markers: 11.5 7.06120827912 163% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.127282685091 0.244688304435 52% => OK
Sentence topic coherence: 0.0468706916847 0.084324248473 56% => OK
Sentence topic coherence SD: 0.0518612340698 0.0667982634062 78% => OK
Paragraph topic coherence: 0.0961623835564 0.151304729494 64% => OK
Paragraph topic coherence SD: 0.0609946244591 0.056905535591 107% => OK

Essay readability:
automated_readability_index: 16.2 13.0946893788 124% => OK
flesch_reading_ease: 38.66 50.2224549098 77% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.8 11.3001002004 122% => OK
coleman_liau_index: 14.34 12.4159519038 115% => OK
dale_chall_readability_score: 10.34 8.58950901804 120% => OK
difficult_words: 102.0 78.4519038076 130% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?

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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.