Have you ever tried buying one thing in supermarket, end up you spend more than you expected on irrelevant goods when you check out? Advertisement is working in the background, driving you to buy, I believe we all experienced that. The power of advertisement has caused a lot of controversies. Some believe they are extremely successful while others believe that it is overrated as people no long pay attention in those advertisement. I intend to delve into both views and express my own opinion through this essay.
To begin with, it is no doubt that advertisements still prevail in our daily lives. No matter where you are, may it be supermarkets, shopping malls or online stores, you could easily find advertisement everywhere. We are constantly bombarded by tons of them. Like it or not ,it is already an integrated part of commerce. In fact, many companies pouring millions on marketing and advertisement every year, and evidences show that it really help boosting the profit. Therefore, it is not arguable that advertising is an extremely successful tactics at persuading us to buy things, at least all the market reports agree with it.
Whereas at the same time, there is an important player in our brain that complicate the issue- desensitization. As we are overwhelmed by tons of advertisement every moment, our brain will filter the replicated information for us. As a result we pay less attention on each advertisement. Just recall last time you clicked the"Skip" button on Youtube ,do you remember what they were trying to sell? So it is also true to say that we no longer pay attention to it.
To put it all in a nutshell, I shall conclude that advertisement-though not as magical as we expected-still play vital role in our purchase habit. The key is that not all advertisement work, at least the old fashion hard sell style no longer gain our attention. Hence newer form of advertisement is emerging. They are more subtle,yet they are more powerful. For example, more and more companies tend to hire so called'key opinion leader' on internet, they would write blogs or make videos in favor of the products which the content is often brief and the message of advertisement is often well integrated. The new trend is that we do not even have to realize that we are watching advertisement.
- In some countries owing a home rather than renting one is very important for people Why might this be the case Do you think it is a positive or negative situation 84
- The diagram below shows how the instant noodles are manufactured
- Some people say that advertising is extremely successful at persuading us to buy things Other people think that advertising is so common that we no longer pay attention to it Discuss both these views and give your own opinion 84
- The graph below shows the number of tourists visiting a particular Caribbean island between 2010 and 2017 Summarise the information by selecting and reporting the main features and make comparisons where relevant 78
- The chart below shows the results of a survey about people s coffee and tea buying and drinking habits in five Australian cities Summarise the information by selecting and reporting the main feature and make comparisons where relevant 89
Grammar and spelling errors:
Line 1, column 415, Rule ID: THIS_NNS[2]
Message: Did you mean 'this advertisement' or 'those advertisements'?
Suggestion: this advertisement; those advertisements
...ated as people no long pay attention in those advertisement. I intend to delve into both views and ...
^^^^^^^^^^^^^^^^^^^
Line 2, column 273, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ombarded by tons of them. Like it or not ,it is already an integrated part of comm...
^^
Line 2, column 444, Rule ID: ADVISE_VBG[5]
Message: The verb 'help' is used with infinitive: 'to boost' or 'boost'.
Suggestion: to boost; boost
... and evidences show that it really help boosting the profit. Therefore, it is not arguab...
^^^^^^^^
Line 3, column 358, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ed the'Skip' button on Youtube ,do you remember what they were trying to...
^^
Line 4, column 262, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...ell style no longer gain our attention. Hence newer form of advertisement is emergin...
^^^^^
Line 4, column 295, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ntion. Hence newer form of advertisement is emerging. They are more subtle,yet th...
^^
Line 4, column 330, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , yet
...ement is emerging. They are more subtle,yet they are more powerful. For example, mo...
^^^^
Transition Words or Phrases used:
also, but, hence, may, really, so, still, therefore, well, whereas, while, at least, for example, in fact, no doubt, as a result, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 13.1623246493 167% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 14.0 7.30460921844 192% => OK
Pronoun: 58.0 24.0651302605 241% => Less pronouns wanted
Preposition: 45.0 41.998997996 107% => OK
Nominalization: 18.0 8.3376753507 216% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1921.0 1615.20841683 119% => OK
No of words: 392.0 315.596192385 124% => OK
Chars per words: 4.90051020408 5.12529762239 96% => OK
Fourth root words length: 4.44960558625 4.20363070211 106% => OK
Word Length SD: 3.16865796919 2.80592935109 113% => OK
Unique words: 232.0 176.041082164 132% => OK
Unique words percentage: 0.591836734694 0.561755894193 105% => OK
syllable_count: 607.5 506.74238477 120% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 5.43587174349 202% => Less pronouns wanted as sentence beginning.
Article: 3.0 2.52805611222 119% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 22.0 16.0721442886 137% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 46.9263534129 49.4020404114 95% => OK
Chars per sentence: 87.3181818182 106.682146367 82% => OK
Words per sentence: 17.8181818182 20.7667163134 86% => OK
Discourse Markers: 6.5 7.06120827912 92% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 7.0 5.01903807615 139% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 3.4128256513 234% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.328223389489 0.244688304435 134% => OK
Sentence topic coherence: 0.0865814787958 0.084324248473 103% => OK
Sentence topic coherence SD: 0.0674195442074 0.0667982634062 101% => OK
Paragraph topic coherence: 0.184976215753 0.151304729494 122% => OK
Paragraph topic coherence SD: 0.035119895582 0.056905535591 62% => OK
Essay readability:
automated_readability_index: 10.6 13.0946893788 81% => Automated_readability_index is low.
flesch_reading_ease: 62.68 50.2224549098 125% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 8.7 11.3001002004 77% => OK
coleman_liau_index: 10.84 12.4159519038 87% => OK
dale_chall_readability_score: 7.78 8.58950901804 91% => OK
difficult_words: 82.0 78.4519038076 105% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.